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Umbre-Light

I. Product

Features

Image 1 Umbre-Light

Image 1.1 Umbre-Light Buttons


Image 1.2 Umbre-Light

Image 1.3

On Image 1, some great features of Umbre-Light.

On Image 1.1, the buttons are for the flashlight and the button that closes the umbrella, the
small one for the close while the other is for the flashlight.

On Image 1.2, the flash-light for the upper is being energized by rechargeable batteries. It
also shows the strong ribs of the umbrella that could last for a long time.

On Image 1.3, our umbrella has 81 centimeters in its length/height and has a diameter of 96
centimeters.
Customer Benefits

Umbrellas have been very useful for people who go outside every day, especially in a
tropical country like Philippines an umbrella is a necessity. In this time of the year floods, heavy
rains and tropical storms are a common thing and while having an umbrella at our side at all
times is great, can we really say that what we have is good enough? due to the weather
conditions that continues to affects us, we often get placed in situations where a simple umbrella
just wouldn’t do the job. A scenario example would be, when it’s time to go home from work or
school which is usually late in the evening and it’s a little dark, that’s when our product comes in
“Umbre-Light”. An umbrella which helps you see or decide where to walk into when you think
that the route you take is a little dangerous. This umbrella comes with Rechargeable batteries,
these batteries are very efficient because you can re-use it when the battery runs out of charge
and it’s also for the consumers to save money since they will only need to buy once depending
on their use. This product has a lot to offer because of its very flexible use and compared to a
simple umbrella that’s only useful when its rainy or sunny outside, you can use this umbrella to
ensure yourself that the path you take isn’t going to put you in any mishap.

Going home at night with groceries, and handing out a flashlight on your phone would be a
hassle because you're carrying some paper bags of what you bought and also your belongings,
which makes things harder to handle. Umbre-light will keep your job easy, instead of talking out
a flashlight, you can just turn on the built-in flashlight in our product, it will keep you visible at
night and keep your pathway clear. It doesn't require a second hand just to light your way with
our Umbre-light. It protects you from the rain and also on your way home.
Unique Selling Proposition (USP)

Image 2 Competitor’s Umbrella Image 2.1 Competitor’s Umbrella Features

Although our product is already on the market, what distinguishes it from competitors is that
the existing product has its flashlight only on the handle, whereas our product has it on both the
handle and the inner center of the canopy. This is better than other umbrellas with flashlights
because the competitor’s product, light is only directed at the user's feet, and if you want the light
to be spread or directed at what/where you're looking at, you must use it when the umbrella is
closed. Ours, on the other hand, is better. Since the light comes from the inner center of the
umbrella, and with help of the curve/shape and the inner material of the umbrella, the light
spreads, much like a spotlight, so the light spreads on the user and his/her surroundings while
having the umbrella open, just like having your portable street light.
IV. Bibliography

(n.d.).

Floyd, C. (2015, July 31). A Day in the Life (Travel size? No thank you!). Retrieved from Culture Shock
Carly: https://blogs.iwu.edu/culture-shock-carly/2015/07/31/a-day-in-the-life-travel-size-no-
thank-you/

two fold automatic Umbrella with LED Flashlight Handle. (n.d.). Retrieved from Shopee:
https://shopee.ph/two-fold-automatic-Umbrella-with-LED-Flashlight-Handle-
i.11826553.1541083696

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