Operations strategy in global

environment
Module 1b
Globalization
• Meaning
• Driving forces/ Facilitators
• Implications for business
Generic strategies
• Cost leadership
• Differentiation
• Response
Achieving competitive advantage through
operations
Issues in operation strategy
• PESTLE analysis
• Five forces model: A method of analyzing the five forces in the
competitive environment.
• Value-chain analysis: A way to identify those elements in the
product/service chain that uniquely add value.
• Product life cycle
Strategy development and implementation
Four International Operations Strategies