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    2023 - SANDRO - Esencia de Marca - EN

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    RafaPrado
    Sandro is a French fashion brand known for elegant and minimalist styles. The document provides an overview of Sandro's brand positioning, distribution, and financial performance. Key details include that Sandro is present in 42 countries with over 700 points of sale, achieved €500 million in annual sales in 2021, and is part of the SMCP group which saw a 9.4% increase in organic sales in 2022 and set an all-time quarterly sales record of over €308 million. Upcoming women's eyewear for April 2023 is also summarized, with 13 models across various materials including acetate, combination, and metal frames.

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    2023 - SANDRO - Esencia de Marca - EN

    Uploaded by

    RafaPrado
    4 views23 pages
    Sandro is a French fashion brand known for elegant and minimalist styles. The document provides an overview of Sandro's brand positioning, distribution, and financial performance. Key details include that Sandro is present in 42 countries with over 700 points of sale, achieved €500 million in annual sales in 2021, and is part of the SMCP group which saw a 9.4% increase in organic sales in 2022 and set an all-time quarterly sales record of over €308 million. Upcoming women's eyewear for April 2023 is also summarized, with 13 models across various materials including acetate, combination, and metal frames.

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    2023_SANDRO_Esencia de Marca_EN

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    Sandro is a French fashion brand known for elegant and minimalist styles. The document provides an overview of Sandro's brand positioning, distribution, and financial performance. Key details include that Sandro is present in 42 countries with over 700 points of sale, achieved €500 million in annual sales in 2021, and is part of the SMCP group which saw a 9.4% increase in organic sales in 2022 and set an all-time quarterly sales record of over €308 million. Upcoming women's eyewear for April 2023 is also summarized, with 13 models across various materials including acetate, combination, and metal frames.

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    © All Rights Reserved
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    4 views23 pages

    2023 - SANDRO - Esencia de Marca - EN

    Uploaded by

    RafaPrado
    Sandro is a French fashion brand known for elegant and minimalist styles. The document provides an overview of Sandro's brand positioning, distribution, and financial performance. Key details include that Sandro is present in 42 countries with over 700 points of sale, achieved €500 million in annual sales in 2021, and is part of the SMCP group which saw a 9.4% increase in organic sales in 2022 and set an all-time quarterly sales record of over €308 million. Upcoming women's eyewear for April 2023 is also summarized, with 13 models across various materials including acetate, combination, and metal frames.

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    of 23

    APRIL 23

    women

    NEW IMAGERY COMING SOON


    Content

    The Brand
    Eyewear
    Products
    The brand

    NEW IMAGERY COMING SOON


    Positioning

    FAST FASHION AFFORDABLE LUXURY LUXE


    Worldwide
    Distribution

    24%
    11.3% 42% EUROPE
    17%
    NORTH AMERICA FRANCE GREATER CHINA

    5.7%
    GULF STATES
    AUSTRALIA
    RUSSIA
    TURKEY

    Brand presence in 42 countries


    More than 707 points of sale
    Brand News

    SANDRO is the favorite brand of Queen


    Letizia of Spain.
    She wore Sandro dresses and outfits in
    several official occasions and red carpet.
    About the brand

    Sandro: magnetic elegance

    Transform luxurious materials into impactful clothing,


    impactful clothing into Magnetic Elegance and this style into
    a unique Strength, the Strength to be oneself.

    Sandro customer
    Elegant and refined, minimalist, chic and cool with a Parisian
    nonchalance and vintage inspirations

    KPY 2021
    Full Year Sales: 500M €
    Countries: 42
    About the brand

    SANDRO PARIS is part of the SMCP group with Sandro,


    Claudie Pierlot, Fursac.

    Organic sales across SMCP brands improved by 9.4% in


    2022.

    SMCP Sales topped €308 million in Q3 of 2022, marking


    an all-time sales record.
    Brand News

    WELLBEING INITIATIVES

    The group is following a sustainable approach following a 5-


    years road map with strong commitments : sourcing
    sustainable materials & products, preserving our planet and
    its natural resources, reduce environmental footprint

    SMCP has committed to going feather-free in time for the


    launch of the Autumn-Winter 2023 collections of Sandro,
    Maje, Claudie Pierlot and Fursac.

    In 2023, SMCP has launched its ‘SMCP Retail Lab’ academy


    in partnership with EMU SUP Paris and the Paris Fashion
    School.
    Brand News

    In September 2022, Sandro opened the


    doors of its new Parisian flagship at 91
    Avenue des Champs Elysées
    Eyewear
    CAMPAIGN PICTURES

    SS23 IMAGERY AVAILABLE SOON


    HARD POS
    PACKAGING
    PR Coverage - Trade
    Products

    Women’s
    Release
    April 2023
    SANDRO OPTICAL APRIL 23
    13 MODELS, 3-4 COLOURWAYS, 41 SKUS
    8 ACETATES, 2 COMBINATION, 3 METALS
    ACETATE

    PDM018991 / SD2042 PDM018984/ SD2043


    PDM018985/ SD2040

    PDM018987/SD2044 PDM018990/SD2045
    COMBINATION

    PDM018993 / SD2039 PDM08989/ SD2041


    METAL

    PDM018978/ SD4031 PDM018979 / SD4032 PDM018981 / SD4034


    PDM018976 / SD4030 PDM018980 / SD4033 PDM018994/ SD4035

    ENTRY HIGH END


    2023 OPTICAL
    DESIGN FEATURES – WOMEN’S RELEASE

    Logo engraving on nosepads Double nose bridge Bamboo temple design


    2023 OPTICAL
    MOODBOARDS

    THE NEWSREADER
    2023 OPTICAL
    MOODBOARDS

    POWER DRESSING
    2023 OPTICAL
    MOODBOARDS

    WINDSOR/SUNSET
    2023 OPTICAL
    MOODBOARDS

    BAMBOO
    Thank You

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