(Company’s Name)

Marketing Mix Analysis

1. Goals and Objectives

To establish the correct marketing mix, you must first clearly identify what you want the
outcome to be — more consumers, brand recognition, more revenues, etc.

Your marketing strategy must have its own set of marketing objectives. Also, assure you
have a time limit in mind for achieving your goals.

2. Overview of Product Description and Unique Selling Proposition (USP)

Provide an overview of the product features. Describe the advantages people will gain
from adopting your product or service. What one-of-a-kind problem are you tackling
better than anybody else?

3. Overview of the Target Market

Present the results of the S-T-P strategy. Describe the profile of the segment and your
ideal customer. Ensure that you've acquired enough customer data to provide a
thorough picture of your prospective customer.

4. Pricing Strategy
Describe the pricing strategy you will use and how it will serve to communicate value to
your target customer. Justify your strategy based on pricing principles and your
company’s considerations.

5. Promotion Strategy
Describe the tools and media you are going to use to communicate the value of your
product offering. Justify your strategy based on product promotion principles and your
company’s considerations.

6. Placing Strategy
Describe the distribution strategy and channels you will use to deliver customer value.
Justify your strategy based on product placing principles and your company’s
considerations.

Tools and media you will use to communicate the value of your product offering. Justify
your strategy based on product promotion principles and considerations.