JUSTDIAL:

 It is Local Search engine that provides local search related services to users
across India through multiple platforms such as website, mobile website, Apps,
over the telephone and SMS.
 It is basically a classified website which acts as a business advertisement
platform for various businesses.
 Justdial's search services bridge the gap between users and businesses by
helping users find relevant providers of products and services effortlessly, while
helping businesses listed in Justdial's database to market their offerings.

HISTORY:
 Founded in 1996 by Mr.VSS Mani, MD & CEO, Just Dial started off by offering
local search information services.
 The official website www.justdial.com was launched in 2007.
 Justdial introduced its paid service, known as "JD Omni" in the year 2012.

JUST DIAL RESULTS FOR QUARTER ENDED JUNE 30, 2023:

 1Q-FY24 Revenue stood at ₹ 247.0 Crores, up 33.1% YoY.
 Net Profit stood at ₹ 83.4 Crores (vs ₹ 48.4 Crores loss in 1Q-FY23).

PLANS:
It is providing both free and Premium plan. The Premium plan will cost around
46, 22, 250 Indonesian Rupiah. The Premium plan offers multiple than the free service.

OBJECTIVES:
 To get more advertiser
 To get more revenue from the advertiser

VISSION:
To be the 'go-to' search engine for all local needs - be it buying, selling or anything
else.

MISSION:
To provide fast, free, reliable, and comprehensive information to our users and
enable discovery and transactions for all products and services.
BENEFITS TO BUSINESSES:
 Enhanced online visibility of your business
 Advertising opportunities that can help your business to reach a wider audience.
 Mobile app presence
 Analytics and insights into how your business is performing
 Local SEO benefits making it easier for potential customers to find your business
in search engine results.
BENEFITS TO CUSTOMERS:

 Broad Local Search

 Access to Reviews and Ratings
 Contact Information of the business and services
 Deals and Offers from businesses
 Convenience for customers looking for various services and businesses
 Time-Saving for customers

SWOT Analysis:
Strengths:
 Vast Database of businesses across various categories
 Strong Brand Presence and recognition among consumers and businesses.
 Multi-Channel accessibility including web, mobile apps, voice calls, and SMS.
 User reviews and ratings adds a layer of trust and credibility to the platform.

Weaknesses:
 Competition from Online Giants
 Dependency on Ad revenue which can be affected by economic downturns or
changes in advertising preferences.

Opportunities:
 Expanding service offerings
 Technological Advancements such as AI can enhance the user experience and
improve the accuracy of search results.
 Global Expansion beyond India could expand the user base and revenue
potential.

Threats:
 Rapid Technological Changes could lead to new competitors or disrupt existing
business models.
 Economic Instability such as a global pandemic, can impact businesses'
advertising budgets and consumer spending which may affect Justdial's revenue.