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Report - State of Artificial Intelligence in India - 2020
Report - State of Artificial Intelligence in India - 2020
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Artificial Intelligence or AI is a field of Data Science that trains computers to learn from
experience, adjust to inputs, and perform tasks of certain cognitive levels. Over the last few
years, AI has emerged as a significant data science function and, by utilizing advanced
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AI algorithms are designed to make decisions, often using real-time data. Using sensors,
digital data, and even remote inputs, AI algorithms combine information from a variety of
different sources, analyze the data instantly, and act on the insights derived from the data.
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As a part of the broad Data Science domain, the Artificial Intelligence technology function
has so far been classified as an emerging technology segment. Moreover, the AI market in
India has, till now, been dominated by the MNC Technology and the GIC or Captive firms.
Domestic firms, Indian startups, and even International Technology startups across various
sectors have, so far, not made a significant investment, in terms of operations and scale, in
the Indian AI market. Additionally, IT services and Boutique AI & Analytics firms had not,
till a couple of years ago, developed full-fledged AI offerings in India for their clients.
The AI market has, however, started to transform. As revealed in the Computer Vision
Market study (https://aimresearch.ai/2020/07/state-of-computer-vision-in-india-2020/)
and the AI and Analytics start-up investment s (https://analyticsindiamag.com/report-
indian-ai-startup-funding-in-2019/)tudy, the Data Science space in India, specifically the AI
function, is evolving into an innovative enterprise segment. MNC Technology,
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AIMResearch has developed this study to research the development and scope of the AI
market in India.
The AI market has been analyzed on the basis of various segments, including the sector the
enterprises fall under and the type of companies.
AIMResearch has gone a step further to determine the market size of the Boutique AI and
Analytics firms providing specialized AI services. These include the following types of firms:
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The scope of the report covers the total addressable market in India within the
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Artificial Intelligence domain. The companies and enterprises considered cover the
firms that have operations based in India, regardless of the geography and/or the
clients the firms are servicing.
The firms include Indian corporations (domestic conglomerates and domestic IT firms),
MNC firms (including Technology and Engineering firms), Hi-tech Electronic / Chip &
Semiconductor firms, Communications & Media enterprises, Banking & Financial (Public
Sector, Private Sector, and Captives) firms, Energy, Industrial, Mobile Payments (Fintech),
eCommerce, and Healthcare firms.
The market size has been categorized by Company Type and Industries or Sectors. The
research also studies the salaries of AI personnel and the salaries advertised for AI open jobs.
The reference period of the data in the report is July – August 2020. The source of the data
in this report includes all secondary sources in the public domain and some primary sources
as well through discussions with hiring managers and domain leaders.
Market value figures are represented in USD while salary figures are represented in
INR across the research report.
Key Highlights
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The Artificial Intelligence market size in India covers the companies providing Artificial
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Intelligence services from the India geography, regardless of the geographical market and
type of industry the services are provided to. The Indian Artificial Intelligence market
has been valued at $6.4 Bn.
In terms of Company Type, the broad based MNC IT, Technology, and Electronics
category has the highest share of the AI market at 36.2% in percentage share, and
$2314.3Mn in terms of Market Value. The large share of this category is logical given the
broad-based firms that fall under this category, all which have significant AI operations in
India. Accenture has the largest AI operations base in India across the broad MNC
IT and Tech category.
MNC IT Services firms, such as Accenture, IBM, and Capgemini, among others,
which provide AI services, as part of the larger Analytics & Digital service offerings, to
their international and domestic clients.
Software Technology firms, such as Microsoft, Google, SAP, Oracle and AWS,
among others – Microsoft has the largest AI operations in India across this sub-
category. These firms are pioneering AI across all technology services, including
Intelligent cloud, AI-as-a-service, and Edge Computing (developed along with
Network & Telecom firms).
MNC Hardware Technology, Networking Equipment, and MNC Telecom
firms, including Cisco, Juniper, Nokia, Verizon, and AT&T, among others. The AI
technologies, adopted by these firms, are pioneering next generation 5G Networks
(developed along with the Electronic and Semi-conductor firms), Edge Computing,
and overall Connectivity / IoT platforms. 5G / Telecom network equipment leader,
Ericsson, has the largest AI operations in this sub-category.
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Domestic IT
The broad MNC Tech company type is followed by the Domestic IT company type,
which has a 25.4% AI market share at a value of $1619.3 Mn. This category covers the
Domestic IT and ITES firms, including TCS, Infosys, Wipro, HCL Tech, Tech Mahindra,
among others. Just like the MNC IT Services firms, these firms provide AI services within
the broader Analytics and Digital offerings to international and domestic clients. Within
this category, TCS has the highest AI market share contribution across all Domestic
IT and ITES companies, just as it had in the CV market.
Captive
The Domestic IT category is followed by the broad category of Captive firms. The Captive
category has an 8.8% AI market share at a value of 564.1 Mn. This category includes
both Captive Banking and Healthcare companies. The MNC Banking and Pharma &
Healthcare companies that have Global In-house Operations (GIC) in India constitute this
category. AIMResearch has further broken-down this category in the sub-section below. JP
Morgan Chase has the highest market share contribution across the Captive
category.
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Domestic Firms
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The Captive company type is followed by the category of Domestic firms. This category
of firms, which are headquartered in India, includes the Telecom, Oil and Gas, Pharma,
Private Banks, Automotive, and Cross-sector conglomerates. The Domestic firms have a
collective AI market share of 7.1% at a market value of 451.9 Mn. The Reliance group
has the largest market share contribution across this category, with AI operations across its
Oil & Gas, Retail, Jio Infocomm, and other segments. Other firms in this category include
industry leaders like Airtel, ICICI Bank, HDFC Bank, Tata Motors, Tata
Communications, Mahindra & Mahindra, Larsen & Toubro, and the Aditya Birla
Group.
The market value of the AI services of Domestic firms is indicative of the focus of
organizations to leverage Data Science for Operational Efficiency, Sales and Marketing,
Customer acquisition, and overall growth, all while reducing time to market for products
and services.
AIMResearch has separately assessed the market contribution of Indian PSU firms and
Government Research institutes.
MNC Engineering
The MNC Engineering company type follows the category of Domestic firms. The
MNC Engineering category has a market contribution of $371.6 Mn, with a market
share of 5.8%. This category includes Multinational Engineering, Industrial, and
Automotive firms. These companies include, Bosch, Siemens, Honeywell, ABB, GE,
Hitachi, Delphi, Volvo, Ford, and GM, among others, that incorporate AI technologies
across their high-end industrial, automation, IoT, and automotive products and services.
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eCommerce
The category of eCommerce company follows the MNC Engineering category, with a
4.8% market share and $ 305.1 Mn market value. The companies represented in this
category include Flipkart and Amazon, which service the eCommerce and Retail markets
through the AI services; Tesco, Target, and Walmart, which solely service the AI segments
of their International eCommerce divisions; and Travel & Hospitality portals that
facilitate tickets and hotel bookings.
AI capabilities are leveraged across almost all functions eCommerce. From Product
Targeting, Market Segmentation, Pricing, Digital Platforms, Quality, Merchandise
Classification, and Shipping & Logistics. AI and Machine Learning applications are
utilized across the entire value chain of eCommerce and Retail; the AI market
within the eCommerce category has the potential to grow to $2.75 Bn within the
next decade.
The eCommerce company type is followed by the broad category of Boutique Analytics &
AI firms, which have a market share of 3.4%, at a market value of $215.1 Mn. This
category of largely domestic firms includes Analytics firms that provide AI services as part of
the larger Analytics offering, and specialized AI firms that utilize AI, Machine Learning, and
Robotics services as part of their Data Science offerings. The former companies include
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Ugam, Fractal Analytics, Automation Anywhere, Tiger Analytics, and MuSigma, among
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others. While the latter companies include such specialized AI & Robotics firms as Cellstrat,
Wobot Intelligence, Mad Street Den, AgNext, Niramai Health, and Sigtuple, among others.
The broad category of Public Sector Undertaking firms and Government Research
Institutes are next in the list with a market share of 3.4% at a market value of $214.4
Mn. The PSU firms include the Maharatna corporations of ONGC, Indian Oil, HPCL,
and BPCL to name a few. The institutes include Government-funded Scientific Research &
Development organizations, including DRDO, ISRO and HAL.
These organizations utilize AI technologies and Machine Learning models across the
Defence, Space, and Aeronautics Research & Development segments respectively. The
research institutes also include engineering and technology research institutions, such as
IISc and IITs. Many of these institutes have in-house AI incubation units, providing
consulting and mentoring services to start-up AI firms and AI services to other
science and technology institutions (both public and private). The Education
Research Institutes and DRDO have the maximum contribution across this category.
Consulting
The market share of Consulting firms is next in the list at 2.1 % at a market value of $
132.6 Mn. The AI market of these firms is restricted to specialized AI services as part of the
broader IT consulting services that some of these firms provide their clients.
MNC Other
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Aggregator Startups
Aggregator Startups complete the list of the type or category of firms. These startups
include Zomato, Ola, and Swiggy, which utilize AI to expand their customer base. These
firms utilize data models and analytics for customer acquisition, product curation, tracking,
and recommendation engines. The AI contribution of this category of firms has a market
value of $85.2 Mn and a market share of 1.3%.
The wide scale of companies that have set-up Artificial Intelligence operations in India
indicates not just the promise that AI provides for the Indian market, but also the
confidence that enterprises and organizations have in the AI capabilities of the Indian
ecosystem and workforce.
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The Artificial Intelligence Captive market covers MNC firms that have set-up GICs or
Global In-house Centres, which handle all their non-core operations, including the
Artificial Intelligence operations. These firms typically fall under one of two sectors –
Banking and Healthcare.
The Captive Banking firms include Investment Banks, Hedge Funds, and International
Banks. These firms have their AI operations serviced from the India GIC for their global
operations and have the majority share of the Captive market at 83.6%, at a market value of
$471.5 Mn. The Captive Healthcare firms have a market share of 16.4%, at a market value of
$92.6 Mn – the Captive healthcare sub-category includes healthcare, health insurance, and
pharma companies.
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JP Morgan Chase has the highest market share across the entire Captive category, including
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the Captive – Banking sub-category. The AI operations of HSBC, Goldman Sachs,
Citibank, and Wells Fargo follow the AI operations of JP Morgan Chase in terms of market
share size in the Captive – Banking sub-category.
UnitedHealth Group (including the healthcare and health insurance operations) and
Novartis (Pharma operations) have the highest market share in the Captive – Healthcare
sub-category.
Firms that are exclusively associated with a sector or industry – such as Flipkart with
eCommerce
Firms within another segment, such as Boutique AI and Analytics, but provide
exclusive services to a particular function within an industry – such as Mad Street Den
providing Computer Vision and Artificial Intelligence services to the Retail sector.
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AI in IT Services
Domestic firms: TCS, Wipro, Infosys, Tech Mahindra, and HCL Technologies, to
name a few.
MNC firms: Accenture, IBM, and Capgemini
The market size and market share highlight the impact of the IT services industry (both
Domestic and MNC) on the AI offerings serviced from India. The AI services within the IT
services sector typically fall within the broad Digital and Analytics segment – these services
are provided as part of the larger IT consulting, delivery, and platform integration offerings
of the IT companies.
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TCS and Accenture are the largest contributors of market share in this industry category.
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This sector includes contribution from the Boutique AI & Analytics firms that provide AI
services to domestic and international clients. These firms were referenced in the previous
section and include Fractal Analytics, Ugam Solutions, AbsolutData, and LatentView
Analytics, among others.
The contribution from the Technology sector, which includes Software & Hardware
technologies, follows the IT services sector. The contribution of the Technology
sector covers a 23.3% market share and $1488 Mn market value. This sector covers
Software, Cloud Computing, Semi-conductor, Database technologies, Server
platforms, and Networking solutions, to name a few, technology segments. The
companies contributing to this sector largely cover MNC firms, and include the following
firms servicing various sub-verticals:
Software, and Cloud Computing: Microsoft, Google, Oracle, AWS, SAP, Adobe
Social Media: Facebook
Computer and Server Hardware: Dell, HP Enterprise, VMware
Network Hardware: Cisco, Juniper
Telecom Equipment: Ericsson, Nokia, Broadcom
Semi-conductors & High-End Electronics: Intel, Nvidia, Qualcomm, Samsung
Electronics, Samsung Research, NXP, Texas Instruments, AMD
Medical Technology and Devices utilized for AI-driven medical diagnosis: Philips, GE
Healthcare, Siemens Healthcare, Carl Zeiss
The vast array of firms and sub-verticals demonstrates the level of contribution of this sector
in the AI space. Most of the firms in have set-up exclusive Data Science Research Centres
of Excellence that drive significant innovation for these firms in the area of AI.
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The MNC firms across this sector are driving Research & Development in India to train AI
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models, which was, till now, carried out only in the regional hubs of these firms across US,
Western Europe, Israel, Japan, South Korea, and Taiwan. Finally, the advancements in AI
across the Technology sector are spanning other sectors as well:
AI in Edge Computing across Cloud Computing and Telecom Service Provider firms
AI in 5G, Smart Homes, and Connected Devices across Telecom Equipment, Semi-
conductor, and Telecom Service Provider firms
AI in IoT & Smart Cities across the Semi-conductor, Engineering & Industrials,
Automotive, and Government enterprises
AI in BFSI
The contribution from the BFSI sector follows the Technology sector – the BFSI
contribution is $615.3 Mn in market value and 9.6% in market share. The firms in
the BFSI sector were one of the first to utilize Data Science services to derive insights
on consumers. The BFSI sector is now employing AI across various functions:
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HDFC Bank, Axis Bank, Bajaj Finance, Kotak Mahindra, and Aditya Birla Finance; JP
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Morgan Chase, HSBC, Citibank, American Express, Barclays, Standard Chartered, and
Nomura, to name a few.
The Engineering and Industrial sector follows the BFSI sector. The contribution of this
sector is $382.9 Mn in market value and 6% in market share. The Engineering and
Industrial sector covers International and Domestic firms that integrate AI and Deep
Science models in their Engineering, Manufacturing, and Automation services. AI is utilized
in design, simulation, quality analysis, and maintenance:
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includes exclusive Boutique AI & Analytics firms that provide solutions for the
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Engineering and Industrials sectors, such as Netradyne, The Hi-Tech Robotic Systemz, and
Wobot Intelligence.
The broad eCommerce and Retail sector (which includes the Retail Aggregation sub-
sector) follows the Engineering and Industrials sector with a contribution of $317.8 Mn in
market value and 5.0% in market share. The contribution of AI across this broad sector
is significant, considering the instances AI technologies are utilized and the scope of growth
over the next decade:
AI is utilized across the entire supply-chain for the eCommerce and Retail sector,
starting with merchandise procurement and classification, and quality, billing and
payments, logistics tracking, delivery, and even managing and tracking customer
feedback and complaints.
From a portal and platform perspective, AI is utilized in product recommendations for
consumers, across the digital and online platforms – enhancing the shopping
experience of customers, by pushing required product recommendations and
suggestions to shoppers.
AI is utilized by Marketplace and Retail Aggregator firms serving as a conduit between
Consumers and small-box retail stores, including kirana shops. Herein, AI is utilized
across the supply-chain by the Aggregator firms.
The companies utilizing AI across this broad sector include:
Boutique AI and Analytics: Firms, such as Mad Street Den, that provide AI services
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to the Retail sector
The potential for AI in the entire Retail sector, which includes eCommerce and Retail
Aggregators, is tremendous. With the entry of new players in this space, such as JioMart, and
the expansion of Hospitality and Food Aggregators, such as Swiggy and Zomato, into Retail
Aggregation, AI services across the entire Retail sector (including eCommerce) in
India are expected to value $5.25 Bn within the next decade. The growth will be
driven by the shift to eCommerce for almost all the retail players, greater adoption of digital
and online shopping by consumers, and a need to strategically and functionally deliver value
to consumers and gain market share by the various firms and enterprises.
The Retail sector is followed by the Energy | Mining & Metals sector that contributes
2.3% of market share and $145.9 Mn in terms of value. AI operations across this wide-
ranging sector cover numerous industries and sub-verticals, across PSU, Domestic
Conglomerates, and International firms, including:
AI in Telecom
The Energy | Mining & Metals vertical is followed by the Telecom sector, which
contributes $138 Mn to the AI market, with a market share of 2.2%. The Telecom
vertical includes MNC firms such as Verizon and AT&T thatare developing AI
capabilities for use in IoT, Connected Devices, and other 5G connectivity solutions. The
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sector includes Domestic Telecom providers, Reliance Jio Infocomm, Airtel, and Tata
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Communications, that are also developing AI solutions for the 5G and existing 4G
connectivity services. AI is adopted by the Telecom firms across the Telecom value-chain and
various industry use cases:
The Telecom vertical is followed by the Automotive sector, which contributes $133.9
Mn in terms of value and 2.1% in terms of market share. This sector includes
automobile manufacturers that are developing in-house AI and CV solutions for driverless
technologies, including AI-driven Sensor, Radar, Lidar, and Optical solutions. AI is also
adopted by the Automobile firms for predictive maintenance, not just at factory floor and
machinery equipment, but also for the vehicles and cars. The firms that are utilizing AI for
the Automotive segment are:
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The Automotive sector is followed by the Education and Public Research sector, which
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contributes $126.7 Mn to the Indian AI market, with a market share of 2%. In terms
of overall value, this sector is significant as it covers the prestigious IIT, IISc, and other
engineering institutions. The market value covers the AI contribution across research,
patents, AI consulting to government and private enterprises, and incubator firms
supported by these institutions. The prestigious IIT institutes are the largest contributors of
value in this sector.
The Research and Education sector is followed by the Pharma & Healthcare sector, with
a contribution to the Indian AI market of $120.3 Mn and a 1.9% market share. While
this sector is dominated by the Captive units of the MNC Pharma & Healthcare firms,
including Novartis and UnitedHealth Group, the Indian pharma firms of Dr. Reddy’s
Laboratories, Sun Pharma, and Cipla, among others, provide a significant contribution to
the AI market within the Pharma & Healthcare sector.
AI in Other Sectors
There are other sectors that contribute to the AI market in India. These sectors have a small
but significant and steadily expanding market size and share. The following are the
remaining sectors that contribute to the AI market:
Travel & Hospitality – The contribution to the AI market of this sector is $92.6 Mn
in market size and 1.4% in market share. The combined sector includes platforms that
enable ticket booking and hotel reservations, and aggregator apps that enable online
food ordering and delivery. AI is used to connect the consumer with the service
providers over an online or digital marketplace platform. The firms across this sector
that are utilizing AI include Domestic firms – Zomato, Ola, Oyo, Makemytrip, and
MNC firms – Expedia. AI is increasingly utilized to cut costs across this sector during this
period of severe contraction in business and operations.
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Labs that are seeking to revolutionize the Agriculture space by combining AI, robotics
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and drone systems
AIMResearch has further segmented this market on the basis of the Data Science services
these firms offer:
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The Analytics Products and Services firms have the largest market contribution at $145.6
Mn, at a share of 67.7% across the Domestic Boutique Start-up space. These firms include
firms that provide end-to-end analytics services, including Data Analytics and other Data
Science services. The services provided by these firms depend on the requirement of the
customer or the client, and some projects include development of exclusive AI technologies
and platforms.
The specialized Artificial Intelligence firms have a combined market value for AI services at
$55.4 Mn and a share of 25.8% within the Boutique start-up space.
The contribution of the next segments of start-ups, is significantly lower – the Robotics
firms have a market contribution of $6.0 Mn at a 2.8% share. These are followed by IoT /
Logistics start-up firms that have a market contribution of $4.8 Mn and a share of 2.3% and
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the Natural Language Processing firms that have a market contribution of $3.2 Mn and a
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share of 1.5% within the Boutique Start-up space.
Artificial Intelligence is a specialized field and the median salary is higher than the median
salary of the professionals across the Computer Vision domain
(https://aimresearch.ai/2020/07/state-of-computer-vision-in-india-2020/) and the highest
salary across all Emerging Technologies (https://analyticsindiamag.com/impact-on-jobs-
across-emerging-technologies-during-the-current-pandemic-crisis-by-aim-jigsaw-academy/).
Nonetheless, the median salary across AI is a bit lower than expected, as the salaries have
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been researched at a time when the economy is facing a recessionary outlook, with many
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firms having temporarily reduced the salaries of employees till the recessionary environment
persists.
The salary-wise distribution plot of personnel is not the typical curve or slope that is plotted
for other Data Science functions. While the highest distribution of personnel is in the 3-6
Lakhs salary bracket, the overall salary curve is flatter.
The largest proportion of personnel is in the 3-6 Lakhs salary level at 25%. This is
followed by the 6-10 Lakhs level that has 17.9 % of the professionals within this bracket.
This is followed by the entry level 0-3 Lakhs category that has a proportion of 15.1%
of the AI professionals drawing salaries within this bracket.
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The mid-senior salary category of 15-25 Lakhs has a proportion of salaries at 14.2%.
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This illuminates the scale of development of the AI domain in India, as the proportion of
people across this level is greater than the salaries of the middle category of 10-15 Lakhs,
which is at 13.4%. The senior level salary bracket of 25-50 Lakhs has a proportion of
personnel at 9.8%. Finally, the leadership brackets with salaries greater than 50 Lakhs
have a combined proportion of 4.5% of the personnel, with a break-up of 2.2% in
the 50-75 Lakhs bracket, 1.5% in 75-100 Lakhs bracket, and 0.8% in the 1 Crore +
bracket.
Hence, almost 30% of the personnel across the AI domain have a salary greater than
15 Lakhs. This exemplifies the maturing nature and the of demand for experienced and
qualified personnel across the AI domain.
The City-wise Median salary levels reveal that Mumbai has the highest median salary for
AI professionals at INR 16.7 Lakhs.
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Mumbai is followed by Bengaluru and Delhi (NCR) which have closely similar salaries
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of INR 15 Lakhs and INR 14.9 Lakhs respectively. This is followed by Pune and
Hyderabad at salaries of INR 12.3 and 11.6 Lakhs respectively. Chennai completes the list of
large cities, with a median salary of INR 11 Lakhs.
The higher median salary of Mumbai is due to the concentration of many International and
Domestic banks, financial institutions, and mutual funds across Mumbai. Moreover, many
Domestic firms have their headquarters, which include the Data Science functions, based
out of Mumbai. The relatively higher median salary of Data Scientists across Investment
Banks automatically drives up the median salary of the city.
Moreover, the relatively higher cost of living in Mumbai results in a proportionately higher
disbursal of salaries for professionals working in the city.
The relatively higher median experience level highlights the maturing nature of the AI
domain in India.
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(https://analyticsindia
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8/25/23, 1:03 AM Report: State of Artificial Intelligence in India - 2020
The Indian AI market is no longer providing back-office services to the global Data
(https://analyticsindia
Science domain but is driving key Research & Development initiatives of AI
platforms and technologies across several sectors and enterprises.
The city-wise median experience level reveals that Mumbai has the highest median
experience level at 8 Years. This is consistent with the type of roles and companies in
Mumbai. As mentioned in the previous section on salaries, most of the Investment banks,
domestic financial institutions, and international banks have their AI operations based out
of Mumbai – Moreover, most of the domestic firms, headquartered in Mumbai, have their
AI operations also based out of the city – this drives the median experience level of the city
to the highest position.
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Mumbai is followed by Delhi (NCR), with median experience of 7.4 years. Many ITES
(https://analyticsindia
firms and some IT services firms have their data science operations headquartered in Delhi –
this automatically pushes the median experience level of the city.
Bengaluru is in 3rd position with a median experience level of 7.1 years. Bengaluru is
the hub of data science and AI R&D, having the highest concentration of data science
professionals across the country – covering Technology, Software, Engineering, and Semi-
conductor firms. Moreover, the city is the hub of start-ups not just in data science but also
other technology functions – the start-ups typically have a relatively lower median
experience level. With a large base of professionals across all company types, including start-
ups, Bengaluru has a lower median experience level compared to Mumbai and Delhi.
The median experience of Chennai is also 7.1 years – many Technology firms and Semi-
conductor firms have set-up AI R&D centers in Chennai and have hired experienced
professionals to lead and manage these centers.
Chennai is followed by Pune with a median experience level of 6.8 years. Pune has
many IT firms with AI centres based in the city.
Pune is followed by the cities of Hyderabad and Kolkata that have median experience
level of professionals at 6.5 years and 6.4 years respectively.
The salary-wise distribution of open jobs reveals that the 6-10 Lakhs salary bracket, offered
for jobs, has the maximum proportion of open jobs at 27.9%. This is followed by the salary
level of 10-15 Lakhs offered for jobs at 21.2%. This salary bracket is followed by the mid-
junior salary – 3-6 Lakhs at 20.6%. This is followed by jobs advertised for the 15-25 Lakhs
salary bracket at 17.2% and the entry level of 0-3 Lakhs at 7.5%. The jobs for upper level
salaries (greater than 25 Lakhs) have a combined proportion of jobs of 5.6%.
The salary wise distribution of open jobs reveals a flatter curve distribution as
compared with other Data Science open job salary distributions. Moreover, the
second-highest distribution of jobs in the 10-15 Lakhs salary level reveals the developed
nature of job openings or the roles advertised by companies. Similarly, the proportion of
jobs advertised in 15-25 Lakhs at 17.2% also reveals the established state of the AI function
in India.
(https://analyticsindia
The experience-wise distribution of open jobs reveals that the greatest proportion of jobs
has been advertised for the experience level of 2-5 years at 22.3%. This is followed by the
proportion of mid-senior level of jobs for the experience level of 7-10 years at 21.8%. The
middle level experience level of 5-7 years has a distribution of 21% of the jobs.
The higher level of experience of jobs for 10–15 years has a significant proportion of 16.2%.
The entry and lower experience levels of 0-1 years and 1-2 years have a distribution of 5.7%
and 7% respectively. The lowest proportion of open jobs for the entry level, at 5.7%, signifies
the move towards hiring of experienced professionals for a developed AI function in India.
Moreover, the proportion of jobs advertised for the experience level greater than 15 years at
6.1% underscores the move to leadership roles across the AI across companies in India,
instead of roles focused on delivery or development. This is accentuated by the combined
proportion of jobs at 22.3% for senior and leadership positions, greater than 10 years.
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(https://analyticsindia
The equitable distribution of prospective hiring from the mid-junior to the mid-senior
experience levels indicates that companies across industries are seeking to develop AI
capabilities across numerous levels of expertise. This is indicative of the growth of
the AI domain in recent years, covering such capabilities as Recommendation
Engines, AI in the Cloud, AI in Digital, Computer Vision, Robotics, and Natural
Language Processing.
Moreover, the entry-level open job categories also afford opportunities to freshers and junior
level professionals, with 5.7% of the jobs advertised for personnel with less than 1 year of
experience and 7% of the jobs advertised for personnel with 1-2 years of experience.
In terms of Industry, while the highest proportion of AI jobs advertised are in the IT and
ITES sector, the jobs advertised across other industries and sectors indicates the opportunity
that job seekers have to develop skills in these sectors and apply for any suitable opportunity
as and when it arises. Moreover, the opportunities across the remaining breadth of sectors
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8/25/23, 1:03 AM Report: State of Artificial Intelligence in India - 2020
covering BFSI, Pharma, eCommerce, and even the Government sector indicates the
(https://analyticsindia
potential that AI offers in terms of industry-specific jobs across other sectors and not just
within the IT and Digital sectors.
Bengaluru, with a proportion of 28.6%, has the highest proportion of open jobs
advertised. IT firms, Technology firms, and Start-ups firms, to name a few, all have extensive
operations across Bengaluru, and hence the city has the highest proportion of advertised
jobs.
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8/25/23, 1:03 AM Report: State of Artificial Intelligence in India - 2020
Similarly, Delhi (NCR), the hub of ITES firms, has the 2nd highest proportion of open jobs
(https://analyticsindia
advertised at 21.9%.
Delhi is followed by the hub of Captive Banking, Domestic BFSI, and Domestic firms of
Mumbai, that has a proportion of 11.5% of the open jobs.
Mumbai is followed by Hyderabad and Pune that have respective proportions of jobs at 11%
and 10.6%. Chennai has a proportion of open jobs at 7%. The cities of Ahmedabad and
Kolkata have an open jobs distribution of 2.5% and 1.5% respectively. Other Tier 2 and Tier
3 cities have a combined proportion of open jobs of 5.5%.
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8/25/23, 1:03 AM Report: State of Artificial Intelligence in India - 2020
(https://analyticsindia
The Open Jobs Advertised have contracted 13.4% from March 2020 to the current
period of August 2020. This contraction may seem large but is not very significant as this
factor covers the open jobs advertised or posted by companies on various job sites. While
hiring has slowed down, it has not stopped altogether, and there are ample opportunities
across several sectors and sub-domains of the AI market in India. Moreover, given the
recessionary environment across the globe, AIMResearch expects a greater number of jobs
to be outsourced to India in the coming months and quarters, offering AI professionals in
India a wider range of job opportunities and career options.
Salaries of Professionals
The Salaries of Professionals in the AI market have contracted 5.2% from March
2020 to the current period of August 2020. Here as well, the contraction is not very
significant when compared with the entire IT and ITES sector, wherein the contraction in
salaries has been a little over 10%.
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8/25/23, 1:03 AM Report: State of Artificial Intelligence in India - 2020
The Salaries Advertised for the Open Job positions have contracted 3.3% from
March 2020 to August 2020. The contraction in the salaries advertised for open jobs is
small, signifying the overall strength of AI market across enterprises and industries in India.
companies
Overall, while the impact of the recessionary environment has been negative, the AI market in
India has been resilient. The market is expected to grow at 6.6% in 2020-2021. This growth
and the projected growth and overall market figures till 2025 are covered in the next section.
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The market has been represented in 2 formats – the first format excludes the contribution of
(https://analyticsindia
AI services to the AI domain, and the second includes the contribution of IT services to the
AI domain.
Hence, the current valuation of the AI market excluding the contribution of IT services
across AI is $3.0 Bn, and including the contribution of IT services across AI is $6.4 Bn.
This demarcation has been done as the AI industry is maturing at varying rates across
industries and segments. Nonetheless, the average pace of growth is very high. Moreover,
the pace of growth for the period 2020-2021 will be slower than the average pace of growth
for the period 2021-2025. This slower growth for upcoming year is so because of the
recessionary effects caused by the unfortunate pandemic.
The pace of growth is higher across the segments or sectors that exclude IT services. The
pace of growth of the AI domain for the IT services segment is slower, and this reduces the
overall growth rate of the combined AI segments, which include IT Services, Technology
(Software & Hardware), Captive, Engineering & Industrials, eCommerce & Retails, and
others.
In 2021, the entire AI market would value at $6.8 Bn (at a combined 6.6%
growth rate). The market excluding IT services will value $3.3 Bn (at a 9.5%
growth rate).
From 2021 to 2025, the CAGR for the entire AI market is expected at 13.8%,
taking the valuation of the entire AI market to $11.4 Bn by 2025. Similarly, the
market for the AI domain excluding IT services is expected to have a
considerably higher CAGR of 19.5%, valuing the AI market (excluding IT) in
2025 at $6.8 Bn.
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Conclusion (https://analyticsindia
The Artificial Intelligence market in India is expected to be the primary growth driver of the
Data Science domain and the broader IT industry over the next few years.
While the unfortunate pandemic, and the resulting recessionary environment, has affected
the overall growth of the Data Science market, the AI domain across industries and
enterprises in India continues to develop in terms of market size, capabilities, and skills.
The AI function in India has seen significant investments over the last few years, with some
of the largest firms across the sectors of Software & Hardware, IT services, Chip and Semi-
conductors, Engineering and Industrials, and Captive forms across BFSI and Healthcare
setting up Research & Development and AI Centers of Excellence. Moreover, the Domestic
firms, specifically in Banking, Energy, and Telecom are driving the growth of AI for the
domestic industry segments.
Moreover, given the advancement in next generation technologies across industries – with
5G in Telecom, IoT platforms in Engineering and Manufacturing, Connectivity across the
Automotive, Smart cities, and Smart utilities sectors – the scope of collaboration of AI
across sectors, even in India, is expected to increase. 5G is bringing Cloud Computing closer
to the users and enterprises with the help of Edge Computing, which has been
collaboratively developed by leading Telecom and Technology firms, with partnerships
between Microsoft and AT&T, and AWS and Verizon. Similarly, in the segments of IoT,
Connected Automobiles, and Smart Cities, there is collaboration among the Telecom, Semi-
conductor, Engineering, and AI enterprises – this is transforming each of these sectors and
bringing real-time analysis and intelligent solutions to clients and customers.
As the research in this report has revealed, cross-industry and segment partnerships are
driving AI growth. Moreover, with extensive Planning at the Policy Level
(https://niti.gov.in/national-strategy-artificial-intelligence), which is expected to drive AI
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Till a few years ago, AI R&D centers across the Ecommerce and Retail, Semi-conductor
/ Chip / Sensor Devices, and Engineering Technology segments, to name a few, were
relatively small in terms of capability and overall contribution. Now, these 3 sectors /
segments are expected to drive the majority of the growth in the domestic AI
market in the coming years, with AI in Retail (including eCommerce) in India
expected to grow in value to $5.25 Bn within the next decade.
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