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  • Resume Somesh Rane

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    Tushar Wagh
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    Somesh Rane is a campaign specialist currently working at IBM. He has a Master's degree in Computer Applications from Pimpri Chinchwad College of Engineering and a Bachelor's degree in Computer Applications from Dr. DY Patil College. Previously he worked as a digital marketing executive at ProductDossier Solutions where he performed SEO, social media marketing, email marketing, and analytics. He has strong communication, creative, and analytical skills and experience with tools like Adobe Campaign, Sendgrid, SEMRush, Google Analytics, and Hootsuite.

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    Somesh Rane is a campaign specialist currently working at IBM. He has a Master's degree in Computer Applications from Pimpri Chinchwad College of Engineering and a Bachelor's degree in Computer Applications from Dr. DY Patil College. Previously he worked as a digital marketing executive at ProductDossier Solutions where he performed SEO, social media marketing, email marketing, and analytics. He has strong communication, creative, and analytical skills and experience with tools like Adobe Campaign, Sendgrid, SEMRush, Google Analytics, and Hootsuite.

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    7 views3 pages

    Resume Somesh Rane

    Uploaded by

    Tushar Wagh
    Somesh Rane is a campaign specialist currently working at IBM. He has a Master's degree in Computer Applications from Pimpri Chinchwad College of Engineering and a Bachelor's degree in Computer Applications from Dr. DY Patil College. Previously he worked as a digital marketing executive at ProductDossier Solutions where he performed SEO, social media marketing, email marketing, and analytics. He has strong communication, creative, and analytical skills and experience with tools like Adobe Campaign, Sendgrid, SEMRush, Google Analytics, and Hootsuite.

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    of 3

    SOMESH RANE

    CAMPAIGN SPECIALIST

    PERSONAL PROFILE
    To solve creative challenges of businesses for achieving their
    objectives through top-notch marketing skills, strategies and
    communication.

    CONTACT EDUCATION ATTAINMENT

    Polite Harmony, Sane Chowk, Master in Computer Applications (MCA) 2021


    Chinchwad, Pune - 411062 Pimpri Chinchwad College of Engineering | University of Pune
    someshrane@gmail.com Bachelor in Computer Applications (BCA) 2018
    Dr. DY Patil College | University of Pune
    +91 8446250380

    @someshrane
    WORK EXPERIENCE (CURRENT)

    International Business Machines - IBM


    (Campaign specialist)
    SKILL SUMMARY
    Currently working with Adobe Campaign Client console,
    for creating & updating workflows to deploying deliveries.
    Search Engine Optimization
    Review key aspects of campaign design, build and deploy
    Search Engine Marketing processes to ensure optimal quality, including campaign
    flow, channel selection and touch-point timing.
    Social Media Marketing Subscriber data import and segmentation, including
    dynamic content and data driven personalization &
    Email Marketing
    deployment configuration, including A/B testing, audience
    Technical SEO selection, send date and time, perform functional testing
    of the email.
    Strategy Building Co-ordinate with stakeholders and ensure timely launch of
    the campaign.
    Client communication
    Supporting development and validation of launch plan for
    the respective tactic/channel/campaign.
    Review and validate campaign workflow process flow for
    TOOLS
    given campaign.
    Contributing to the success of the team by assisting in
    Adobe Campaign Classic
    other duties defined by the client.

    Sendgrid ProductDossier Solutions (Digital Marketing Executive)

    Off-Page Activities - Using popular SEO activities and best


    SEMRush practices built high quality backlinks.
    TOOLS (CONT'D) On-Page Activities - End to end website auditing, Website
    analysis (Content optimization, image optimization, page
    load time), Website optimization (As per the focused
    Google Web Master keyword density, synonyms, internal linking & external
    links, head tags and quality check)
    Google Analytics
    Social Media Handling & Optimization - Facebook,
    LinkedIn, Pinterest, Twitter, & Instagram (Created
    Publer strategy for each SM channel related to post content,
    time, day with whom we have to share our post), Keep
    monitoring and analyzing social media insights.
    Hootsuite
    YouTube video content optimization - Title, description,
    thumbnail, tags, transcript and engagement.

    Google Analytics - Landing page performance, audience


    behavior, bounce rate optimization, location targeting,
    device and browser performance.

    Email Marketing - Email automation funnels, Segmenting


    subscribers, open rates, deliverability, analytics, device
    friendly email templates, test copy, UX and CTA's, A/B
    testing, personalized/targeted email conversions.

    CORE STRENGTHS

    Ability to communicate excellently both in written and

    verbal forms.

    Possess good knowledge of Adobe Premiere Pro, Canva

    and HTML.

    Possess good understanding of web analytics and UX.

    Ability to work with cross-functional teams.

    Being creative with marketing campaigns and being

    responsible for creating attractive and captivating

    infographics for the various social media sites

    LANGUAGES

    English Hindi Marathi Konkani


    HOBBIES

    Content writing Travelling

    Motorcycling Film making

    DOB - 20/01/1997

    Date :

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