Professional Documents
Culture Documents
The Key Ways Salespeople Can Cultivate Customer Loyalty
The Key Ways Salespeople Can Cultivate Customer Loyalty
EN
The salesperson should be the first to know when his or her customers
are having problems — and be the first to react.
Customers aren’t what they used to be. Now they expect salespeople to
concentrate on meeting customer needs.
Source: Don Peppers and Martha Rogers are the founding partners of
the Peppers and Rogers Group, a Carlson Marketing Group Company
based in Norwalk, CT.
About Ken Dooley
Ken is a veteran editor, writer, and author, who has been writing about
sales for nearly 20 years. He has produced countless motivational
films and has written dozens of books on management.