Eight LinkedIn

Myths I Need to
Destroy Now

"Post at
ly this tim
st dai e"
"Po ys"
alw a
"Comment
"
Let's be honest:
Most of the LinkedIn
advice floating
around is
lousy.
It's either wrong,
half-right, or
only applies
to a few
people.

But that doesn't

stop tons of
folks from
spreading
it.
So I'm setting the
record
straight.

Here are eight

LinkedIn lies
and why
they're
wrong:
 1.
You need
to post
daily
While posting daily,
is ideal, it takes
a backseat to
quality.

You should never

post more often
than you can
produce
valuable
content.
My friend Jasmin
does not post
daily.

But when he does,

it's always top
quality stuff.
This quality focus
has allowed him
to build true,
dedicated
fans.

As a result, he's
fully booked
his business
a year in
advance.
 2.
Repurpose
as much as
possible
The logic of reusing
content often is
80% of your
followers
don't see
your posts,
so it's okay to
reuse whenever.

This is flawed
reasoning.
True, most of your
casual followers
won't see a
given post.

But your true

fans will.
Your true fans are
the people who:
- Hit the bell
- Buy your stuff
- Comment on posts
They're the
backbone
of your
online
brand.
If you bore them with
constant recycling,
they'll stop
engaging.
I've experienced this
firsthand, and you
probably have
too.
You can repurpose
content, but do it
intelligently.

Sometimes I reuse
an entire carousel
page, but nobody
ever notices.
 3.
"Golden hour"
determines
post success
Golden hour refers
to the first hour a
post is live.

Many people
believe your
post's reach
is determined
by engagement
during this time.
It's not.

I've had several

posts that got a
fair response
the first few
hours, but
exploded
overnight.
 4.
You need to
post at a
specific
time
Optimal times are
only partly true.

While yes, there is

a time certain
audiences are
awake, plenty
of people are
always online.
So yes, maybe your
Japanese audience
won't be the first
to see a post...

...but your Canadian

audience will see it
just fine.
 5.
Editing a post
after publishing
hurts its reach
No, fixing a typo
after publishing
a post doesn't
affect its
reach.

Don't be afraid to fix

those mistakes.
 6.
You shoudn't
hop on trends
You should absolutely
hop on trends.
Voicing on a popular
topic is a great way
to both resonate
with people and
build thought
leadership.
So discuss ChatGPT,
chime in on layoffs,
and speak your
mind on crying
CEOs.
These can easily
become some
of your most
popular
posts.
Just don't do it too
much.
While it's okay to
discuss trending
topics, your
personal
brand
should
be evergreen.
 7.
Commenting
on other posts
is crucial
0% of people will
follow you just
to see your
comments.

While they can help

build thought
leadership,
content is
what counts.
So you don't need to
comment on 30+
posts a day, as
some claim.

Instead, focus on
creating quality
content. 3-6
comments
daily is
fine.
 And most
importantly...
 8.
Do exactly
what I say
because
I know best
Too many people on
here think they've
got everything
figured out
and get
to boss
people
around.

They don't.
Even if they've done
well on LinkedIn,
what works for
them will not
always work
for you.
Heck, they might not
even know what
works best for
them.
Take advice you get
here with a grain
of salt, including
this post.

Don't follow anyone

who doesn't
welcome
criticism.
That's a wrap.
Hope that helped