CORDERO, KRISTIAN CHARLES L.

BSHM 4.
BUSINESS MARKETING

ACTIVITIES
Directions: Write your answers in a separate sheet of paper (word file). Do not
forget to write your name and use your name as the file name.

Activity 1
Directions: Write TRUE if the statement is correct and FALSE if it's wrong.
FALSE 1. Marketing goals are best if they are general.
FALSE 2. Marketing plans are never used to obtain funding from outside
investors.
FALSE 3. Marketing plans make it more difficult for a company to track its
progress.
TRUE 4. Marketing plans formats vary from business to business.
FALSE 5. The executive summary is the shortest and least important part of
the marketing plan.
TRUE 6. The situation analysis is often summarized with a SWOT chart.
TRUE 7. Every marketing plan must include a section on the desired target
market.
FALSE 8. Marketing strategies and objectives take up very little space in the
marketing plan.
TRUE 9. Marketing plans detailed expected expenses and profits.
FALSE 10. An appendix is a place for marketing team members to include
personal biographies and pictures.

Activity 2
Directions: Write the correct letter of the best answer in your answer sheet.
a. Marketing process h. marketing strategy
b. Marketing i. strategic planning
c. Customer targets j. marketing review
d. Marketing planning k. marketing analysis
e. Marketing control l. market
g. Strategic objective
____ 1. The process of monitoring the proposed plans.
____ 2. A place where similar products grouped together.
____ 3. It involves setting objective, designing and implementing a programme
to achieve the
organizations objectives.
_____ 4. A choice and a statement of priority for the enterprise.
_____ 5. Market segment are based in product or customer characteristics.
_____ 6. It consists of specific strategies for target markets.
_____ 7. The process of developing and maintaining a strategic fit.
_____ 8. Is a form of communicating or promoting the value of a product.
_____ 9. It is a simplifies assessment of your activities.
_____ 10. A series of steps that allow organizations to identify customer
problem. Analyze market
opportunities.
ANSWER:
1. e. Marketing control
2. l. market
3. d. Marketing planning
4. g. Strategic objective
5. c. Customer targets
6. h. marketing strategy
7. j. marketing review
8. b. Marketing
9. k. marketing analysis
10. I. strategic planning

Activity 3
Directions: Choose the appropriate word or group of words that corresponds to
your answer. Write the correct answer in your answer sheets.
Planning Marketing Plan
Profitability Analysis Market Review
Marketing Audit Attitude Tracking
Setting Standards Corrective Action
Marketing Objective Sales Analysis

__________1. It is a written statement identifying the target market, specific

marketing goals of the firm
the budget.
__________2.This is unfavorable change for the attitude of customer comprises
for the company.

__________3. It is a systematic, critical and unbiased review and appraisal of

the basic objectives and
policies of the marketing function
__________4.This is a deviations from standards that have potential of causing
increasing damage to the
firm.
__________5.This are the marketing performance that can be measured. It is the
value to be used for
comparing other values.
__________6.It refers to the selection and sequential to achieve an organization
goal.

__________7.It present development in the market especially those related to the

past year.

__________8.This indicates what the firm hopes to achieve in the light of

problems and opportunities
presented.
__________9.It is a detailed breakdown of the company’s sales record.
__________10. An analysis of the profit contribution of the firms product,
customer group, trade
channels. It provide vital information for decision making
and control purposes.
ANSWER:
1. Marketing Objective
2. Attitude Tracking
3. Marketing Audit
 4. Corrective Action
5. Sales Analysis
6. Planning
7. Market Review
8. Marketing Plan
9. Sales Analysis
10. Profitability Analysis
Assessment

Direction: Choose the letter of the correct answer. Write the letter that
corresponds to your answer in your answer sheet.
1. This is a total evaluation program for marketing effort.
a. Marketing Audit
b.Marketing Function
c. Marketing Organization
d.Marketing Strategy

2. The “advance work” in the strategic management process is comprised of

a. Strategic analysis
b.Strategy formulation
c. Strategy implementation
d.Strategic posturing

3. Which of these requires a firm to establish annual objectives, devise,

policies and allocate resources?
a. Strategy evaluation
b.Strategy formulation
c. Strategy implementation
d.Strategy manipulation

4. The term _____ is used to refer to strategy formulation, implementation

and evaluation with _____ reffering only to strategy formulation.
a. Assessment, Planning
b.Management Cycle; brainstorming
c. Strategic management ; strategic planning
d.Strategic planning ; strategic management
5. It refers to the selection and sequential ordering of task that are required
to achieve an organizational goal.
a. Market review
b.Marketing Strategy
c. Planning
d.Sales Analysis

6._____ are the individuals who are most responsible for the success or failure
of an organization.
a. Consultants
b. Ethics officers
c. Operatives
d. strategies

7. A marketing department that promises delivery quicker than the production

department ability to produce is an example of a lack of understanding of the
a. interrelationship among functional areas and firm strategies
b.need to maintain the reputation of the company
c. organizational culture and leadership
d. synergy of the business units

8. All of these are pitfalls an organization should avoid in strategic planning

except.
a. Failing to involve key employees in all phases of planning
b. Hastily moving from mission development to strategy formulation
c. Using plans as a standard for measuring performance
d. Using strategic planning to gain control over decisions and resources.

9. The two most critical questions that strategy must address are how a
company will achieve its objectives today, when other firms may be computing
to satisfy the same customers needs and how the firm plans to compete in the
future.
a. Business
b. Corporate
c. Functional
d. operational
10. Which of the following statements regarding strategy formulation and
strategy implementation is the most accurate?
a. Neither strategy formulation, non strategy implementation can
success without the other.
b.Neither strategy formulation, nor strategy implantation can have a
significant impact on firm performance.
c. Strategy formulation is more important that strategy implementation
d.Strategy implementation is more important than strategy formulation