Raj Gosh is a 27-year-old budget buyer living alone in the suburbs who wants affordable bedding but is concerned about durability and quality over time and of online options. Malena Mora is a 44-year-old variety shopper living in the city with a family who wants a wide selection to find the perfect bedding but worries the options won't meet their needs or allow for thorough filtering.
Original Description:
Original Title
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Raj Gosh is a 27-year-old budget buyer living alone in the suburbs who wants affordable bedding but is concerned about durability and quality over time and of online options. Malena Mora is a 44-year-old variety shopper living in the city with a family who wants a wide selection to find the perfect bedding but worries the options won't meet their needs or allow for thorough filtering.
Raj Gosh is a 27-year-old budget buyer living alone in the suburbs who wants affordable bedding but is concerned about durability and quality over time and of online options. Malena Mora is a 44-year-old variety shopper living in the city with a family who wants a wide selection to find the perfect bedding but worries the options won't meet their needs or allow for thorough filtering.
Name: Raj Gosh 1. To purchase bedding that 1. Worried about the durability of Age: 27 doesn’t cost too much money low-cost options over time Location: Suburbs 2. Concerned about the quality of Household: 1 person bedding bought online Education: College
Persona 2 - The Variety Shopper
Who Goal(s) Barrier(s) Name: Malena Mora 1. To find the exact bedding they 1. Worried they won’t be able to Age: 44 want by choosing from a wide find what they want Location: City selection of colors, fabrics, and patterns 2. Available sort options don’t Household: 2 adults, always allow them to filter to the 2 kids desired degree Education: College