Title:

Author: Adre, Dizon, Evangelio, Lu, Rodriguez

Date:

Notes:

┼┼
┼┼
┼┼ ┼┼
┼┼ ┼ ┼
┼┼ ┼┼ ┼ ┼
┼┼ ┼┼ ┼┼ ┼ ┼
┼┼ ┼┼ ┼┼ ┼ ┼┼
┼┼ ┼┼ ┼┼ ┼ ┼ ┼
Column # 1 2 3 4 5 6 7 8 9 10 11 12
Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x) ▲ ▲ ▲ ▲ ▲ x ▲ x ▼

Quality Characteristics
(a.k.a. "Functional
Requirements" or "Hows")
Max Relationship Value in Row

User-Friendly Applications
Weight / Importance

Amount of Toppings
Relative Weight

Crust Thickness

Production Cost
Packaging
Demanded Quality

Training
(a.k.a. "Customer
Weight
Row #

Price
Requirements" or
Size

"Whats")
1 9 16.9 5.0 Variety Ο Ο Θ Ο Ο
2 9 16.9 5.0 Taste Θ Θ Θ
3 9 13.6 4.0 Service Θ Θ
4 9 11.9 3.5 Value of Money Θ Ο Θ Ο Θ ▲ ▲ Θ
5 9 16.9 5.0 Store Atmosphere Θ Ο
6 9 13.6 4.0 Accessibility Θ
7 9 10.2 3.0 Promotion Θ Θ
8

10

Sustainable Packaging

Far from break even

Well-trained

Easy to use
300 grams

3 toppings
14 inches

Php 450
0.5 cm

point
Target or Limit Value

Difficulty
2 3 3 4 3 6 9 5 9
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 3 9 3 9 1 9 9 9
Weight / Importance 157.6 86.4 411.9 86.4 249.2 11.9 439.0 335.6 310.2
Relative Weight 7.5 4.1 19.7 4.1 11.9 0.6 21.0 16.1 14.9
 Legend

Θ Strong Relationship 9

Ο Moderate Relationship 3

▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

12 13 14 15
Competitive Analysis
(0=Worst, 5=Best)

Chart Axis Values

Domino's Pizza

Shakey's Pizza
Our Company

Angel's Pizza
Greenwich
Pizza Hut

0 1 2 3 4 5
5 4 5 5 3 5 6 0.95

4 5 4 5 4 4
0.85
5
5 4 3 2 3 5
0.75

3 5 4 5 3 5 4
0.65

4 3 3 2 3 4
3 0.55

3 4 5 3 3 5
0.45
2
3 5 5 3 3 4
0.35

1
0.25

0 0.15
0 1 2 3 4 5 6 7 8
0.05

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 Title:

Author:

Date:

Notes:

Column # 1 2 3 4 5 6 7 8

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1 7.5 157.6 Size
2 4.1 86.4 Weight
3 19.7 411.9 Amount of Toppings
4 4.1 86.4 Crust Thickness
5 11.9 249.2 Price
6 0.6 11.9 Packaging
7 21.0 439.0 Training
8 16.1 335.6 User-Friendly Applications
9 14.9 310.2 Production Cost
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight
 Legend

Θ Strong Relationship 9

Ο Moderate Relationship 3

▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

8 9 10 11 12 13 14 15
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 Title:

Author:

Date:

Notes:

Column # 1 2 3 4 5 6 7 8

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight
 Legend

Θ Strong Relationship 9

Ο Moderate Relationship 3

▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

8 9 10 11 12 13 14 15
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 Title:

Author:

Date:

Notes:

Column # 1 2 3 4 5 6 7 8

Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x)
Max Relationship Value in Row

Quality Characteristics
(a.k.a. "Hows")
Weight / Importance
Relative Weight
Row #

Demanded Quality
(a.k.a. "Whats")
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15

Target or Limit Value

Difficulty
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column
Weight / Importance
Relative Weight
 Legend

Θ Strong Relationship 9

Ο Moderate Relationship 3

▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation

▬ Negative Correlation

▼ Strong Negative Correlation

▼ Objective Is To Minimize

▲ Objective Is To Maximize

x Objective Is To Hit Target

8 9 10 11 12 13 14 15
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