Import data analysis

Vietnam supplement product market analysis

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1
 Overview
The Vietnamese population is increasingly focusing on
health and nutrition more than ever before, a trend
that is driving up the demand for supplement products
in the country.

This comprehensive report was meticulously crafted

based on detailed import data analysis, allowing for an
in-depth understanding of both the market dynamics
and the prevailing product trends within the
supplement category. It serves as a valuable tool to
gauge the shifting preferences and needs of
consumers.

This insightful report was finalized and summarized in

August 2023

2
Methodology
3
What is HS code?
This report is summarized based on Harmonized System (HS) code information.

HS Code is commonly used throughout the import / export process for goods. It is used
by customs authorities around the world to identify products when assessing duties and
taxes and for gathering statistics.

• Taxation
• Custom duty
Importer / exporter • Identification Port / Custom
• Goods classification

4
 How this report is made

This report is summarized based on HS code data of 210690.

• 210690: Nutritional supplements based on vitamins and

hydrolyzed products containing plant proteins.

Due to the characteristics of the data, the report does not

contain the following information

1. Import goods that does not go through the custom

declaration process
2. Import goods that has been submitted with different HS
code
3. Goods that are domestically produced

5
How we analyze the import data
Import data includes a variety of useful information for the trend analysis. In particular, we
pay attention to the following
• Country: For country-of-origin analysis
• Exporter / importer for the key player analysis
• Product: For product keywords, nutrition analysis

Product: brand name, product description

Exporter / importer
Country of orgin

6
Supplement product market
7
Import amount trend by year, quarter (M USD)
Market in 2022 is up by 18% in amount.

By Year By Quarter
1,131 312 310
960 276
253
235 236 235 234
18%

Q1 Q2 Q3 Q4
2022 2021

8
 Country of import origin
Singapore, United States and China are the top 3 import
origin

8%
2%
3%
3% 28%
3%
4%
4%
5%

7%
7% 26%

SINGAPORE UNITED STATES CHINA MALAYSIA

SOUTH KOREA THAILAND RUSSIA JAPAN
CHINA TAIWAN INDONESIA GERMANY Others

• Based on the import data of 2022 Jan - Dec

• Based on the values reported by the exporter for the custom 9
 Top exporter analysis (HS code: 210690)
Abbott, Herbalife, Pacific refreshments are the top exporters for 210690
categories
Company Name Declared value (USD)
ABBOTT LOGISTICS BV 161,760,058
HERBALIFE INTERNATIONAL LUXEMBOURG S A R L 89,646,843
PACIFIC REFRESHMENTS PTE LTD 69,062,733
ABBOTT LOGISTICS B V 60,678,057
ABBOTT LABORATORIES INTL LLC 58,895,835
NEW IMAGE INTERNATIONAL LIMITED 41,317,265
SIBERIAN HEALTH INTERNATIONAL LLC 34,374,226
ST PAUL BRANDS 29,286,533
PERFORMANCE LABS PTE LTD 20,993,926
KERRY INGREDIENTS M SDN BHD 19,022,478
NESTLE THAI LTD 12,575,780
ACCESS BUSINESS GROUP INTERNATIONAL LLC 11,238,524
GIGO AUSTRALIA PTY LTD GIGO 10,028,031
GREENTECH INGREDIENTS PTE LTD 9,594,681
DSM NUTRITIONAL PRODUCTS ASIA PACIFIC 9,389,509

• Based on the import data of 2022 Jan - Dec

• Based on the values reported by the exporter for the custom 10
 Popular keywords - Total
Protein, Vitamin, Blood (and blood pressure) are the most
common keywords

19% Blue = Nutrition, Red = Body type, Green = Effect or issue

13%

9%
7% 7%
5%
4% 3%
2% 2%

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• Based on the import data of 2023 Apr - June
• Calculated based on the keyword frequency and import
values in the product description 11
 Popular keywords - Nutrition
Protein, Vitamin, Collagen are the top 3 nutrition found in
product description

19%

13%

5%
3%
2% 2% 1% 1% 1% 1%

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• Based on the import data of 2023 Apr - June
• Calculated based on the keyword frequency and import
values in the product description 12
 Popular keywords - Body
Blood (blood pressure), Skin and hair are the top 3 body
parts that are described in product description

9%

7% 7%

4%

2% 2% 2% 2%
1%
1%

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• Based on the import data of 2023 Apr - June

• Calculated based on the keyword frequency and import
values in the product description 13
 Popular keywords - Effect / issues
Digestion, Aging, Energy are the top 3 effect / issues found in
the product descriptions

2%
2%

2%

1%
1%
1% 1%
1%
0.5% 0.5%

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• Based on the import data of 2023 Apr - June
• Calculated based on the keyword frequency and import
values in the product description 14
 Keyword co-relationship with nutritions
Vitamin is used for a variety of the symptoms including skin, bones and
immunity

• Based on the import data of 2023 Apr - June

• Calculated based on the keyword frequency and import values in the product description 15
Import data for industry analysis

We help you understand the market by providing the

import / export data with affordable cost.

Please contact us if you need import data for your

market study. Import / export data is effective for

• Industry trend
• Key players
• Exporter / importer analysis

Please contact info@qandme.net or info@asia-

plus.net for inquiry

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Age Gender City

31%

22% 19%
18%
44% 47%
14%
18%
56%
7%

3% 3%
1% 1% 6%
0%
3% 3% 4%
Male Female HCM Hanoi Can Tho Da Nang
<9

30 9

40 9

-
4

50
4

9
-1

-1

-2

-2

-3
-3

-4

-4
10

15

20

25

35

Hai Phong Dong Nhai Others

45
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