Professional Documents
Culture Documents
Thị Trường Tpcn Vn 2022-q&Me
Thị Trường Tpcn Vn 2022-q&Me
1
Overview
The Vietnamese population is increasingly focusing on
health and nutrition more than ever before, a trend
that is driving up the demand for supplement products
in the country.
2
Methodology
3
What is HS code?
This report is summarized based on Harmonized System (HS) code information.
HS Code is commonly used throughout the import / export process for goods. It is used
by customs authorities around the world to identify products when assessing duties and
taxes and for gathering statistics.
• Taxation
• Custom duty
Importer / exporter • Identification Port / Custom
• Goods classification
4
How this report is made
5
How we analyze the import data
Import data includes a variety of useful information for the trend analysis. In particular, we
pay attention to the following
• Country: For country-of-origin analysis
• Exporter / importer for the key player analysis
• Product: For product keywords, nutrition analysis
6
Supplement product market
7
Import amount trend by year, quarter (M USD)
Market in 2022 is up by 18% in amount.
By Year By Quarter
1,131 312 310
960 276
253
235 236 235 234
18%
Q1 Q2 Q3 Q4
2022 2021
8
Country of import origin
Singapore, United States and China are the top 3 import
origin
8%
2%
3%
3% 28%
3%
4%
4%
5%
7%
7% 26%
13%
9%
7% 7%
5%
4% 3%
2% 2%
s
r
e
d
n
in
in
m
ai
io
ne
i
ur
ge
oo
m
te
Sk
iu
H
st
ss
Bo
o
ta
c
la
Bl
e
al
Pr
e
Vi
ol
ig
C
Pr
D
d
oo
Bl
• Based on the import data of 2023 Apr - June
• Calculated based on the keyword frequency and import
values in the product description 11
Popular keywords - Nutrition
Protein, Vitamin, Collagen are the top 3 nutrition found in
product description
19%
13%
5%
3%
2% 2% 1% 1% 1% 1%
c
n
n
C
D
in
in
HA
E
n
ge
Iro
m
te
iu
in
in
in
Zi
D
o
ta
c
la
m
m
m
al
Pr
Vi
ol
ta
ta
ta
C
C
Vi
Vi
Vi
• Based on the import data of 2023 Apr - June
• Calculated based on the keyword frequency and import
values in the product description 12
Popular keywords - Body
Blood (blood pressure), Skin and hair are the top 3 body
parts that are described in product description
9%
7% 7%
4%
2% 2% 2% 2%
1%
1%
s
r
e
t
d
es
in
ts
r
ai
ve
ne
i
ur
oo
ea
Sk
in
tin
H
Br
Li
ss
Jo
Bo
Bl
H
s
e
te
Pr
In
d
oo
Bl
2%
2%
2%
1%
1%
1% 1%
1%
0.5% 0.5%
it y
n
l
s
g
p
n
y
ism
n
io
io
t io
in
ee
er
un
Lo
er
at
st
Ag
ol
xa
Sl
t
En
es
e
fic
ab
t
a
gh
ig
Im
l
el
ho
ox
et
D
ei
R
M
C
et
W
D
• Based on the import data of 2023 Apr - June
• Calculated based on the keyword frequency and import
values in the product description 14
Keyword co-relationship with nutritions
Vitamin is used for a variety of the symptoms including skin, bones and
immunity
• Industry trend
• Key players
• Exporter / importer analysis
16
Q&Me – About Online Market Research Services
17
About Asia Plus Inc.
Asia Plus Inc. provides the marketing technology solutions with the aim to help you
understand the market better for the business growth. We are the specialist in data
collection management and its analysis.
We manage all the projects of We own over 600,000 We have 300 well-trained
both online and offline through Vietnamese panelist with the fieldworkers nation-wide, who
one dedicated platform to provide variety of the profiles. With the are connected real-time through
the valuable hints to your proprietary reward and quality our dedicated app. All the tasks
business promptly with high scheme, we deliver the research they conducts are monitored
quality results soonest real-time with automation
About our market research
We provide a variety of market research to provide actionable hints to maximize your
business in Asia
Data
ready
Invitation
Data collections
Big report
22% 19%
18%
44% 47%
14%
18%
56%
7%
3% 3%
1% 1% 6%
0%
3% 3% 4%
Male Female HCM Hanoi Can Tho Da Nang
<9
30 9
40 9
-
4
50
4
9
-1
-1
-2
-2
-3
-3
-4
-4
10
15
20
25
35
Fieldworker deployment
Da Nang : 40
Nha Trang : 20
Daklak : 10
HCM: 130
Can Tho: 40
Offline market research - Technology
We manage our fieldworkers with our own app, for the better and more efficient
data collections.
GPS control
Monitor the location and duration for
the interview to watch whereabout of
Check the location and the fieldworkers
duration for the data collection
real-time to Silence audio + Speech-to-text
Record the interview voice silently and
reflect the conversation into text
automatically
Real-time monitoring
Monitor the progress real-time per
interviewers, quotas etc. to take the
necessary action immediately
Qualitative research - In-depth interview / FGIs
Get the insight and the industry information from consumers and the industry expert. We
recruit whomever you would like to hear from our proprietary database and fieldwork
connections
THE RESULTS
(*) QC scores are generated by Survey Sampling International (SSI), the Worldwide Leader in Survey Sampling and Data Collection
Solutions. Asia Plus (Q&Me) is the preferred partner of SSI in Vietnam.
Our representative customers
We support a variety of customers in the representative industries
• Quality: 100% data is validated via our dedicated QA team + Tech-based quality control
• Speed: Speedy data collection & analysis with no middlemen in he operaiton
• Cost: Competitive cost due to the lean operaton
Field report / incident report Route management Survey management News / E-learning
Use case - SaaS service
Proven track record. Ready for the regional launch for the bigger pies.
• Order management from meat agents • Regional promoter management tool • • Data collections
As a promoter tool toand real-time
collect the
• Order, inventory management via one to manage 3,000 promoters in all of consumer data (via phone
analysis for their field verification)
app SEA countries in product purchase
• To manage 1,000 agents • Promoter to share sales, incentive • research works
Collected data is used for their CRM
and other store display information activities
• As the tool for supervisor to manage • As the promoter tool to update the • For the visual merchandiser to check
the store quality display status and the sales reporting the status of their asset placement
• Visit the store to deal with the store of the respective stores (store banner etc.)
quality checklist for the quality • Staff visit the shop to report the status
evaluation as common KPI as well as new partner acquisition
reporting
Q&Me is provided by Asia Plus Inc.
https://qandme.net
Contact us:
Tel: 02839 100 043
Email: info@qandme.net 33