Introduction To Information Systems 7th Edition Rainer Test Bank Download

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Package Title: Chapter 9, Testbank
Course Title: Rainer, IS 7e
Chapter Number: 9
Question type: Multiple Choice
1) Teespring is an example of _________.
a) make-to-production
b) make-to-stock
c) mass customization
d) mass production
Answer: c
Difficulty: Easy
Section Reference 1: Opening Case
Learning Objective 1: Describe the benefits and risks of social commerce to companies.
Bloomcode: Knowledge
Standard 1 : AACSB || Technology
2) Teespring primarily relies on ________ for advertising.
a) Facebook
b) Google
c) Pinterest
d) Twitter
Answer: a
Difficulty: Easy
Learning Objective 1: Identify the methods used for shopping socially.
3) The key developments of Web ________ were the creation of websites and the
commercialization of the web.
a) 1.0
b) 2.0
c) 3.0
d) 4.0
Answer: a
Difficulty: Easy
Section Reference 1: 9.1
Learning Objective 1: Describe six Web 2.0 tools and two major types of Web 2.0 sites.
4) ________ are an example of harnessing collective intelligence.
a) Mashups
b) Tags
c) Web services
d) Wikis
Answer: d
Difficulty: Medium
5) ________ deliver functionality as services rather than as packaged software.
a) Mashups
b) Tags
c) Web services
d) Wikis
Answer: c
Difficulty: Medium
6) ________ feature remixable applications and data.
a) Mashups
b) Tags
c) Web services
d) Wikis
Answer: a
Difficulty: Medium
7) ________ allow users to place information in multiple, overlapping associations rather than in
rigid categories.
a) Mashups
b) Tags
c) Web services
d) Wikis
Answer: b
Difficulty: Easy
8) ________ are user-generated classifications that use ________ to categorize and retrieve web
pages, photos, videos, and other web content.
a) Crowdsources; mashups
b) Crowdsources; tags
c) Folksonomies; mashups
d) Folksonomies; tags
Answer: d
Difficulty: Easy
9) __________ allows anyone to syndicate any content to anyone who has an interest in
subscribing to it.
a) Blogging
b) RFID
c) RSS
d) UWB
Answer: c
Difficulty: Easy
10) ________ is an example of microblogging.
a) Facebook
b) RSS
c) Twitter
d) UWB
Answer: c
Difficulty: Easy
11) Organizations do NOT typically use wikis to _________.
a) collaborate on projects
b) follow consumers’ social networking comments
c) keep enterprisewide documents
d) provide a central repository
Answer: b
Difficulty: Medium
12) Banjo makes sense of social networking noise primarily by _________.
a) geolocating posts
b) identifying structured data
c) ignoring useless posts
d) using Facebook algorithms
Answer: a
Difficulty: Easy
Section Reference 1: IT’s About Business 9.1
13) Banjo’s goal is to _________.
a) bring music to the masses

b) target advertising revenue on social networks
c) track terrorists
d) generate and sell intelligence
Answer: d
Difficulty: Medium
14) ________ provides a live notification when its customers are close to physical stores that sell
its products. The company then uses Foursquare to send them coupons and discount information.
a) Disney
b) Levi’s
c) Mountain Dew
d) PepsiCo
Answer: d
Difficulty: Medium
15) ________ attracts video game lovers and sports enthusiasts through contests. The company
also encourages the most dedicated community members to contribute ideas on company
products.
a) Disney
b) Levi’s
c) Mountain Dew
d) PepsiCo
Answer: c
Difficulty: Medium
16) ________ advertises on Facebook by enabling consumers to populate a “shopping cart”

based on what their friends think they would like.
a) Disney
b) Levi’s
c) Mountain Dew
d) PepsiCo
Answer: b
Difficulty: Medium
17) The ________ rule of thumb is that ________ percent of individuals contribute ________
percent of the content.
a) 20–80; 20; 80
b) 80–20; 80; 20
c) 40–60; 40; 60
d) 60–40; 60; 40
Answer: a
Difficulty: Easy
18) ________ is NOT an example of collaborative consumption.
a) Collaborative production
b) Crowdfunding
c) Mass customization
d) Peer-to-peer lending
Answer: c
Difficulty: Medium
19) ________ does NOT use a peer-to-peer business model.
a) Airbnb
b) Craigslist
c) eBay
d) Twitter
Answer: d
Difficulty: Medium
Bloomcode: Application
20) ________ is the greatest concern in the peer-to-peer economic model.

a) Accessibility
b) Cost
c) Trust
d) Usability
Answer: c
Difficulty: Easy
21) On the web, the first peer-to-peer model was _________.
a) Airbnb
b) Craigslist
c) eBay
d) Zipcar
Answer: c
Difficulty: Easy
22) Tujia is potentially the Airbnb of _________.
a) Australia
b) China
c) India
d) Russia
Answer: b
Difficulty: Easy
23) Tujia is similar to Airbnb because it _________.
a) cleans and inspects properties

b) connects homeowners with travelers
c) focuses on Chinese travelers
d) lists surplus inventory on behalf of real estate developers
Answer: b
Difficulty: Easy
24) ________ helps stores like Gap promote the season’s latest fashion collections.
a) Epinions
b) InStyle
c) Stylehive
d) ThisNext
Answer: c
Difficulty: Hard
25) ________ allows shoppers to create profiles and blogs about their favorite products in social
communities.
a) Epinions
b) InStyle
c) Stylehive
d) ThisNext
Answer: d
Difficulty: Hard
26) Epinions is an example of ________ ratings and reviews.
a) conversational
b) customer
c) expert
d) sponsored
Answer: b
Difficulty: Medium
27) ________ is an example of a customer ratings and reviews website.
a) Buzzillions
b) Metacritic
c) PayPerPost
d) SponsoredReviews
Answer: a
Difficulty: Easy
28) Metacritic is an example of ________ ratings and reviews.
a) conversational
b) customer
c) expert
d) sponsored
Answer: c
Difficulty: Medium
29) ________ is an example of an expert ratings and reviews websites.
a) Epinions
b) Metacritic
c) PayPerPost
d) SponsoredReviews
Answer: b
Difficulty: Medium
30) PayPerPost is an example of ________ reviews.
a) conversational
b) customer
c) expert
d) sponsored
Answer: d
Difficulty: Medium
31) ________ is an example of a sponsored reviews website.
a) Epinions
b) Metacritic
c) PayPerPost
d) ThisNext
Answer: c
Difficulty: Medium
32) ________ does not promote its use of filter bubbles.
a) Amazon
b) Facebook
c) Google
d) Twitter
Answer: d
Difficulty: Medium
33) ________ is an example of a group shopping website.
a) Facebook
b) LivingSocial
c) Tujia
d) Uber
Answer: b
Difficulty: Medium
34) ________ is an example of a shopping community.
a) Craigslist
b) Fotolia
c) Kaboodle
d) LivingSocial
Answer: c
Difficulty: Hard
35) ________ is NOT an example of a social marketplace.
a) Craigslist
b) Flipsy
c) Fotolia
d) Tujia
Answer: d
Difficulty: Easy
36) Many experts believe ________ is the solution to the challenge of making money from social
networking sites and social commerce sites.
a) advertising
b) company buy-in
c) crowdsourcing
d) employee use
Answer: a
Difficulty: Medium
Learning Objective 1: Discuss innovative ways to use social networking sites for advertising and
market research.
37) ________ marketing is word-of-mouth advertising.

a) Conversational
b) Filter
c) Native
d) Viral
Answer: d
Difficulty: Medium
market research.
38) ________ advertising is a sales pitch that fits into the flow of information being shown.
a) Conversational
b) Filter
c) Native
d) Viral
Answer: c
Difficulty: Medium
market research.
39) Many publishers view ________ advertising as risky because it has the potential to erode the
public’s trust.
a) conversational
b) filter
c) native
d) viral
Answer: c
Difficulty: Medium
market research.
40) ________ marketing is when companies use social computing tools to obtain feedback from
customers.
a) Conversational
b) Filter
c) Traditional
d) Viral
Answer: a
Difficulty: Easy
market research.
41) Approximately ________ percent of consumers consult reviews before making an online
purchase.
a) 25
b) 50
c) 75
d) 100
Answer: b
Difficulty: Medium
market research.
42) Almost ________ of consumers are more likely to purchase from a site that offers ratings
and reviews.
a) 1/3
b) 2/3
c) 1/4
d) 3/4
Answer: b
Difficulty: Hard
market research.
43) Social ________ is the monitoring, collection, and analysis of socially generated data to
make strategic decisions.
a) data
b) intelligence
c) knowledge
d) wisdom
Answer: b
Difficulty: Easy
market research.
44) ________ uses Clarabridge text analytics software to analyze comments from its online
notes, e-mails, receipt-based surveys, and social media.
a) Dunkin’ Donuts
b) McDonald’s
c) Starbucks
d) Wendy’s
Answer: d
Difficulty: Medium
market research.
45) Authors usually receive ________ percent of the sale price of each book on Amazon’s
website.
a) 20
b) 50
c) 70
d) 90
Answer: c
Difficulty: Hard
market research.
46) ________ is writing repurposed for a mobile society in which readers’ attention is fleeting.
a) Online fiction
b) Self-publishing
c) Serialized fiction
d) Traditional publishing
Answer: c
Difficulty: Medium
market research.
47) ________ is a social reading platform and writing community in which authors post articles,
stories, fiction, and poems, either online or through the mobile app.
a) Epinions
b) Flipsy
c) LivingSocial
d) Wattpad
Answer: d
Difficulty: Easy
market research.
48) ________ are the target audience for the most popular categories of fiction on Wattpad.
a) Old men
b) Old women
c) Young men
d) Young women
Answer: d
Difficulty: Easy
market research.
49) Social computing increases _________.
a) buyer power
b) supplier power
c) threat of new entrants
d) threat of substitutes
Answer: a
Difficulty: Medium
Learning Objective 1: Describe how social computing improves customer service.
Bloomcode: Analysis
50) Social computing has vastly altered both the expectations of customers and the capabilities of
corporations in the area of _________.
a) CRM
b) ERP
c) HRM
d) SCM
Answer: a
Difficulty: Easy
51) Many GM owners used ________ to share tips and put pressure on GM to provide better
customer service.
a) Facebook
b) Google
c) Instagram
d) Twitter
Answer: d
Difficulty: Easy
52) GM used ________ to promote jobs and feature new cars.
a) Facebook
b) Google
c) LinkedIn
d) Twitter
Answer: a
Difficulty: Medium
53) ________ allows companies to post jobs to eight different social networks simultaneously.
a) Bullhorn Reach
b) LinkedIn
c) Monster
d) Wattpad
Answer: a
Difficulty: Easy
Learning Objective 1: Discuss different ways in which human resource managers make use of
social computing.
54) ________ is how new employees acquire the necessary knowledge, skills, and behaviors to
become effective members of the organization.
a) Employee development
b) Onboarding
c) Recruiting
d) Social networking
Answer: b
Difficulty: Easy
social computing.
55) ________ is NOT a tool used by HR professionals.
a) Chatter
b) Tibbr
c) Wattpad
d) Yammer
Answer: c
Difficulty: Easy
social computing.
56) LinkedIn’s main market segment is _________.
a) high-skill jobs
b) low-paying jobs
c) low-skill jobs
d) upper-level executives
Answer: a
Difficulty: Easy
social computing.
57) Job coaches recommend spending ________ percent of your time online to get a job.
a) 10
b) 25
c) 50
d) 80
Answer: a
Difficulty: Medium
social computing.
58) Job coaches recommend spending most of your time ________ to get a job.
a) educating yourself
b) networking
c) online
d) talking to headhunters
Answer: b
Difficulty: Easy
social computing.
59) ________ is a visual discovery social network in which people create and share image
collections of anything that interests them on their smartphones, tablets, and computers.
a) Facebook
b) Pinterest
c) Twitter
d) Wattpad
Answer: b
Difficulty: Easy
Section Reference 1: Closing Case
market research.
60) ________ collects data on its users’ past.
a) Facebook
b) Pinterest
c) Twitter
d) Wattpad
Answer: a
Difficulty: Easy
market research.
61) ________ collects data on its users’ present.
a) Facebook
b) Pinterest
c) Twitter
d) Wattpad
Answer: c
Difficulty: Easy
market research.
62) ________ collects data on its users’ future.
a) Facebook
b) Pinterest
c) Twitter
d) Wattpad
Answer: b
Difficulty: Easy
market research.
63) One analysis of data from 25,000 retailers showed that users driven to e-commerce sites from
________ are 10 percent likelier to buy something than those coming from other social sites.
a) Facebook
b) Google
c) Pinterest
d) Twitter
Answer: c
Difficulty: Easy
market research.
Question Type: True/False
64) Teespring keeps production costs low by outsourcing to China.
Answer: False
Difficulty: Medium
65) Users had passive involvement with Web 2.0 websites. Web 3.0, on the other hand,
facilitates more interactive social computing.
Answer: False
Difficulty: Easy
66) Companies listen to consumers in the blogosphere who express their views on the
companies’ products. This is consumer-generated media.
Answer: True
Difficulty: Easy
67) The best thing about blogs is that they accurately reflect the opinions of customers.
Answer: False
Difficulty: Medium
Bloomcode: Analysis
68) A wiki is a website made up entirely of content posted by users.
Answer: True
Difficulty: Easy
69) Banjo was created to help users make sense of all the unstructured data found in social
networking.
Answer: True
Difficulty: Easy
70) Banjo only works as advertised in the United States.
Answer: False
Difficulty: Medium
Bloomcode: Comprehension, Analysis
71) If a company is getting a lot of negative posts on its Wall, it is best to turn off features that
let customers post comments without company approval.
Answer: False
Difficulty: Medium
Bloomcode: Analysis
72) Collaborative consumption services offer employees many benefits including higher pay,
more paid vacation, and flexible hours.
Answer: False
Difficulty: Easy
73) Collaborative consumption services help establish a more sustainable global environment.
Answer: True
Difficulty: Easy
74) Tujia concentrates on mid- to high-end properties; to manage that market, they frequently
follow-up with customers and establishments to ensure they only recommend the best properties.
Answer: True
Difficulty: Medium
75) A filter bubble is a result of a search in which a website algorithm guesses what a user would
like to see based on information about the user.
Answer: True
Difficulty: Easy
76) Filter bubbles guarantee that you will see websites that widely disagree so you can come to
an informed decision.
Answer: False
Difficulty: Medium
Bloomcode: Analysis
77) Group buying on websites like Airbnb helps consumers get special deals.
Answer: False
Difficulty: Easy
78) Social marketplaces act as online intermediaries that harness the power of social networks
for introducing, buying, and selling products and services.
Answer: True
Difficulty: Easy
79) Social marketplaces are an example of C2C commerce.

Answer: True
Difficulty: Hard
Bloomcode: Synthesis
80) Viral marketing lends itself especially well to social networking.
Answer: True
Difficulty: Easy
market research.
81) Social computing generates faster and cheaper results than traditional focus groups.
Answer: True
Difficulty: Medium
market research.
82) Traditional focus groups foster closer customer relationships than social computing does.
Answer: False
Difficulty: Medium
market research.
83) Customers want to be heard and to know whether other customers agree with them, so
retailers should allow customers to post reviews and ratings for the best social computing results.
Answer: True
Difficulty: Medium
market research.
84) Wattpad is a subscription service available to readers.
Answer: False
Difficulty: Easy
market research.
85) Readers can help alter Wattpad stories.
Answer: True
Difficulty: Easy
market research.
86) Wattpad writers are paid for their work through advertising.
Answer: False
Difficulty: Medium
market research.
87) Wattpad writers can earn a commission if they have ads inserted between chapters.
Answer: True
Difficulty: Medium
market research.
88) Social computing empowers customers and enables them to become business advocates and
influencers.
Answer: True
Difficulty: Easy
86) Businesses must respond to customers more quickly and appropriately than they did prior to
social computing.
Answer: True
Difficulty: Medium
Bloomcode: Analysis
87) Social computing improves customer service.
Answer: True
Difficulty: Easy
88) GM successfully used social media to resolve its faulty ignition switch issue.
Answer: False
Difficulty: Hard
Bloomcode: Evaluation
89) Social networks are only useful for active job seekers.
Answer: False
Difficulty: Easy
social computing.
90) You can create a profile on LinkedIn for free.
Answer: True
Difficulty: Easy
social computing.
91) LinkedIn’s main market is upper-level executives.
Answer: False
Difficulty: Easy
social computing.
92) Any LinkedIn page is better than nothing.
Answer: False
Difficulty: Medium
social computing.
Bloomcode: Analysis
93) It is possible to damage your own reputation on LinkedIn.
Answer: True
Difficulty: Medium
social computing.
Bloomcode: Analysis
94) You shouldn’t put volunteer work on LinkedIn.
Answer: False
Difficulty: Easy
social computing.
95) Google is useful only if users already know what they are looking for, while Pinterest
exposes people to possibilities that they never would have known existed.
Answer: True
Difficulty: Medium
market research.
Bloomcode: Analysis
96) Advertisers pay more per impression on Pinterest than Facebook.
Answer: True
Difficulty: Medium
market research.
97) Consumers can purchase goods directly on Pinterest.
Answer: True
Difficulty: Easy
market research.
98) Pinterest is only for women who like to shop.
Answer: False
Difficulty: Easy
market research.
Question type: Text Entry

99) ___ is a loose collection of information technologies and applications plus the websites that
use them.
Answer: Web 2.0
Difficulty: Easy
100) A ___ is a personal website, open to the public, in which the site creator expresses his or
her feelings or opinions through a series of chronological entries.
Answer: weblog or blog
Difficulty: Easy
101) ___ refers to the number of connections a person has within and between social networks.
Answer: Social capital
Difficulty: Easy
102) A(n) ___ is a website that takes different content from a number of other websites and
mixes them together to create a new kind of content.
Answer: mashup
Difficulty: Easy
103) ___ refers to the delivery of e-commerce activities and transactions through social
computing.
Answer: Social commerce
Difficulty: Easy
104) ___ is an economic model based on sharing, swapping, trading, or renting products and
services, enabling access over ownership.
Answer: Collaborative consumption
Difficulty: Easy
105) ___ is a method of e-commerce that takes all of the key aspects of social networks and
focuses them on shopping.
Answer: Social shopping
Difficulty: Easy
106) A ___ is a result of a search in which a website algorithm guesses what a user would like to
see based on information about that user.
Answer: filter bubble
Difficulty: Medium
107) ___ refers to advertising formats that make use of the social context of the user viewing the
ad.
Answer: Social advertising
Difficulty: Easy
market research.
108) The monitoring, collection, and analysis of socially generated data, and the resultant
strategic decisions are combined in a process known as ___.
Answer: social intelligence
Difficulty: Easy
market research.
109) ___ is how new employees acquire the necessary knowledge, skills, and behaviors to
become effective members of the organization.
Answer: Onboarding
Difficulty: Medium
social computing.
Question Type: Essay

110) List and describe the eight Web 2.0 information technology tools. Discuss one way
businesses can use each tool (reminder: you should have eight examples).
Answer:
Difficulty: Medium
Bloomcode: Application
Standard 1 : AACSB || Communication
Solution: 1) Tagging – keyword or term that describes a piece of information; examples (NOT
IN BOOK) – using Google maps to help people find a business (e.g., having a picture of the
storefront on Google) or finding local interests (e.g., a hotel may highlight local attractions to
draw customers)
2) Really Simple Syndication (RSS) – allows you to receive the information you want, when you
want it, without having to surf thousands of web sites; example – CNN.com allowing viewers to
download the most current version of shows
3) Blogs – personal web site, open to the public, in which the site creator expresses his or her
feelings or opinions via a series of chronological entries; example – listening to consumers or
(NOT IN BOOK) encouraging consumers to “self-help” (e.g., customer experts help customer
novices)
4) Microblogs – a form of blogging that allows users to write short messages and publish them;
example – quickly share information with interested people, gather real-time market intelligence
and customer feedback
5) Wikis – a website made up entirely of content posted by users; example – central repository
for documents, tracking issues, resolving problems, maintaining project histories, collaborate
with business partners
6) Social networking websites – allows convenient connections to those of similar interest;
examples – companies managing their reputations on social networking sites, watching Banjo to
watch for local trends (oil companies – stock traders)
7) Enterprise social networks – allowing employees, partners, and customers to talk on secured
internal networks or via LinkedIn; examples – virtual teams, build a sense of community, work
remotely
8) Mashups – a website that takes different content from a number of other websites and mixes
them together to create a new kind of content; example – Google Maps, Craigslist apartments
111) What benefits of social commerce do you currently enjoy? As someone about to enter the
marketplace, how can social computing impact your future job prospects? How do businesses
benefit from using social commerce? What risks do all businesses encounter in this social
networking world?
Answer:
Difficulty: Medium
Bloomcode: Analysis
Standard 2 : AACSB || Analytic
Solution:
Drawbacks:
 Social information is no longer anonymous
 Problems for governments and companies (e.g., social power to employees and customers and
potential for additional competition from former employees) – they must be authentic, fair,
transparent, humble, etc. (these are all benefits to customers/employees)
 Misuse and incorrect use can backfire (e.g., Kenneth Cole, American Apparel, CVS)
Impact:
 Positive = use of sites like LinkedIn to build networks, get positive reviews from professors,
and highlight key experiences (e.g., internships)
 Negative = posting inappropriate pictures on Facebook or other social media sites highlights
unprofessional behavior that a company would not want associated with them (e.g., illegal
activity like underage drinking)
Business risks:
 Negative posts (can’t ignore, can’t turn off but could be fake)
 20–80 rule (only a minority are speaking)
 Information security
 Invasion of privacy
 Violation of IP
 Employees’ reluctance to participate
 Data leakage
 Poor or biased quality on content
 Cyberbullying
112) What is collaborative consumption? Describe three collaborative consumption models.
Why is collaborative consumption so popular? What are some problems with collaborative
consumption models? Do you engage in collaborative consumption (why or why not)?
Answer:
Difficulty: Medium
Bloomcode: Comprehension, Application
Solution: an economic model based on sharing, swapping, trading, or renting products and
services, enabling access over ownership; collaborative production = give back power so others
can use it, crowdfunding = funding a project by raising money from lots of people, peer-to-peer
lending = lending money to unrelated individuals without using a traditional financial institution;
popular = we are used to trading, enticing career (self-management, variety, flexibility, provides
lots of options for part-timers, retired people, etc.), allows use of underused assets or make
money while driving where already going, good for the environment; problems = not allowed in
many cities, workers don’t get benefits (lower pay, healthcare issues, may not have enough
work)
113) Organizations argue that social marketing is acceptable since customers are providing their
feedback or opinions willingly online. Do you think it is ethical for companies like Facebook,
Google, and Banjo to sell information they collect (why or why not)?
Answer:
Difficulty: Medium
market research.
Bloomcode: Application, Analysis, Evaluation
Standard 2 : AACSB || Ethics
Standard 4 : AACSB || Reflective Thinking
Solution: we benefit from highly targeted advertising (we have free access to sites and usually
get information that meets our needs) but we lose privacy (these companies know an excessive
amount about us – will that be used simply for our good or be used against us; filter bubbles are a
problem)
114) Given the tips in the book, what is your strategy for using LinkedIn? Why do you think it is
important to focus on these particular things?
Answer:
Difficulty: Medium
social computing.
Bloomcode: Comprehension, Application
Solution: Have a current, professional picture
Keep your status correct and current
Join groups in your field and for your personal interests
List an accurate skill set
Don’t use the standard connection request
Don’t neglect your privacy settings
Don’t skip the Summary
Don’t eliminate past jobs of volunteer work
Don’t say you have worked with someone when you haven’t

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Introduction to Information Systems 7th

Edition Rainer Test Bank

Question type: Multiple Choice

1) Teespring is an example of _________.

2) Teespring primarily relies on ________ for advertising.

4) ________ are an example of harnessing collective intelligence.

5) ________ deliver functionality as services rather than as packaged software.

6) ________ feature remixable applications and data.

10) ________ is an example of microblogging.

11) Organizations do NOT typically use wikis to _________.

12) Banjo makes sense of social networking noise primarily by _________.

13) Banjo’s goal is to _________.

a) bring music to the masses

16) ________ advertises on Facebook by enabling consumers to populate a “shopping cart”

18) ________ is NOT an example of collaborative consumption.

19) ________ does NOT use a peer-to-peer business model.

20) ________ is the greatest concern in the peer-to-peer economic model.

21) On the web, the first peer-to-peer model was _________.

22) Tujia is potentially the Airbnb of _________.

a) cleans and inspects properties

26) Epinions is an example of ________ ratings and reviews.

27) ________ is an example of a customer ratings and reviews website.

28) Metacritic is an example of ________ ratings and reviews.

29) ________ is an example of an expert ratings and reviews websites.

30) PayPerPost is an example of ________ reviews.

31) ________ is an example of a sponsored reviews website.

32) ________ does not promote its use of filter bubbles.

33) ________ is an example of a group shopping website.

34) ________ is an example of a shopping community.

35) ________ is NOT an example of a social marketplace.

37) ________ marketing is word-of-mouth advertising.

49) Social computing increases _________.

52) GM used ________ to promote jobs and feature new cars.

55) ________ is NOT a tool used by HR professionals.

56) LinkedIn’s main market segment is _________.

60) ________ collects data on its users’ past.

62) ________ collects data on its users’ future.

Question Type: True/False

64) Teespring keeps production costs low by outsourcing to China.

68) A wiki is a website made up entirely of content posted by users.

70) Banjo only works as advertised in the United States.

79) Social marketplaces are an example of C2C commerce.

80) Viral marketing lends itself especially well to social networking.

84) Wattpad is a subscription service available to readers.

85) Readers can help alter Wattpad stories.

87) Social computing improves customer service.

90) You can create a profile on LinkedIn for free.

91) LinkedIn’s main market is upper-level executives.

92) Any LinkedIn page is better than nothing.

93) It is possible to damage your own reputation on LinkedIn.

94) You shouldn’t put volunteer work on LinkedIn.

96) Advertisers pay more per impression on Pinterest than Facebook.

97) Consumers can purchase goods directly on Pinterest.

98) Pinterest is only for women who like to shop.

Question type: Text Entry

Answer: Web 2.0

Answer: weblog or blog

Answer: Social capital

Answer: Social commerce

Answer: Collaborative consumption

Answer: Social shopping

Answer: filter bubble