SUBRAMANIAN SELVARAJU

Milpitas, CA 95035 919.381.2666

subramanian82@gmail.com linkedin.com/in/subramanianselvaraju

SENIOR ANALYTICS ENGINEER

Deliver Data-Driven Solutions that Empower Organizations to Make Informed Decisions & Achieve Strategic Objectives

Results-focused collaborator with expertise in designing, developing, and implementing robust BI architectures, data
warehousing systems, and analytics platforms. Highly skilled in creating insightful data visualization and operational reports
that highlight trends and outliers. Comfortable leveraging probability and statistical methodologies to solve analytical
problems. In-depth experience establishing data governance policies and procedures to ensure data accuracy, security, and
compliance with GDPR regulations. Strong domain knowledge in media, finance, marketing, and service and manufacturing.

Data Analysis, Troubleshooting & Optimization | Data Visualization & Report Development | Analytical & Problem Solving
Data Pipeline Development | Data Modeling | GAP Analysis | Project Management | Agile Methodologies
Systems Development Life Cycle (SDLC) | Team Leadership | Written, Interpersonal & Verbal Communication

TECHNICAL SKILLS
Tools: Tableau, Tableau Prep, Power BI, SAP Business Objects, Informatica, Altreyx, QlikView, OBIEE,
Peoplesoft, Salesforce, SQL Developer, Erwin, Airflow, Git, Atacama
Programming Languages: SQL, Python, HTML, DHTML, Java, JavaScript
Databases: Teradata, Oracle, SQL Server, DB2, MySQL, PostgreSQL, Progress 4GL
Big Data: Hadoop, HDFS, Spark, Hive
Data Science: Numpy, Pandas, Scipy, Matplotlib
Cloud Technologies: MS Azure, Snowflake, AWS

PROFESSIONAL EXPERIENCE
HARLEY-DAVIDSON, Remote 2022 - 2023
Senior BI Solution Engineer
Led end-to-end design and implementation of analytic solutions for clients in fast-paced environment, with focus on ensuring
alignment with strategic goals and product design. Monitored status, troubleshot, and optimized performance of BI solutions,
including query performance, ad-hoc queries, report rendering, and ETL / ELT processing.
 Collaborated with the marketing operations team (GTM) to develop a customer segment analytic model (CRM),
contributing to 60% growth in running campaign for vehicle sales.
 Partnered closely with executive leadership and cross-functional stakeholders to identify data / user requirements,
establish KPI metrics, and translate user requirements into actionable analytical solutions, driving 15% improvement in
operational efficiency.
 Leveraged advanced analytics tools and techniques with attention to detail to uncover insights from large datasets,
creating data models and providing strategic recommendations to guide business strategy.
 Implemented best practices and recommendations that improved data quality, scalability, usability, and security in
alignment with regulatory requirements.
 Worked with cross-functional team to drive data onboarding, security, cleaning, transformation, and testing, helping to
resolve data issues and create value for the business.
 Orchestrated integration of external data sources, expanding breadth of available information for analysis and enriching
user-centered decision-making capabilities.
SUBRAMANIAN SELVARAJU subramanian82@gmail.com PAGE TWO

APPLE (Deloitte), Cupertino, CA 2018 - 2022

Senior Data Analytics Engineer
Leveraged in-depth understanding of Apple Media Products business dynamics to deliver tailored analytical solutions.
Collaborated with stakeholders to understand business and reporting needs. Partnered with product, data science, and data
engineering teams to problem solve and identify trends and opportunities. Applied Agile / Scrum (Jira) process sprint planning
to manage entire business intelligence development life cycle.
 Utilized advanced proficiency in Tableau to provide impactful dashboards aimed at elevating productivity of Apple media
product business users.
 Spearheaded consolidation and integration of Apple features across multiple sources, establishing a singular source of
truth. Notably, achieving an impressive accuracy rate of 95%.
 Designed and developed robust data pipeline workflow from diverse sources, driving integration and preparation of data
for analytical and quantitative solution.
 Created detailed and standardized documentation for defining various data events, ensuring consistency and clarity.

VISA (Infosys), San Francisco, CA 2015 - 2018

Technical Lead
Evaluated all major system modifications and development requests to determine potential benefits and impact on business
and information system operations. Worked on development projects that were based on data virtualization concepts and
created user interface in Denodo. Collaborated with finance business unit to develop, support, and implement self-service
solutions.
 Provided statistics analytic solution that helped approximately 14K financial banks to identify and forecasting card holders
eligibility for upgrades and analyze upgrade opportunity.
 Conducted collaborative weekly meeting to communicate status and roadblocks / issues to stakeholders and make
proactive recommendations to remove roadblocks, leading to on-time project delivery.
 Implemented data governance best practices designed to optimally retrieve and process data from various interfaces
going into and out of Denodo virtualization layer, creating a single source of information for stakeholders.

CISCO (Tech Mahindra), Milpitas, CA & Hyderabad, India 2007 - 2015

Senior BI Consultant
Led interviews with stakeholders to identify key performance indicators (KPIs) and metrics and developed customized UI /
visualization to track business performance and trends. Prepared high-level test cases and detailed use cases based on system
requirements. Created universes, classes, objects, contexts, and derived tables as needed in Business Objects.
 Executed performance-tuning and optimization of existing BI solutions, resulting in 60% improvement in report
generation speed and overall user experience.
 Created dashboard in Tableau Desktop that was published to internal team for review and further data analysis and
customization using filters and actions.
 Participated in gathering, analyzing, and documenting business requirements, functional requirements, and data
specifications for converting Crystal Reports to BO reports, providing business analysts with centralized source for data
reporting, visualization, and sharing.
 Implemented data extraction, transformation, and loading (ETL) processes, ensuring timely and accurate data availability
for analysis and reporting.
 Employed advanced SQL querying and scripting to perform complex data manipulations and transformations, optimizing
data quality and integrity.

EDUCATION & CERTIFICATIONS

Bachelor of Engineering (BEng), Electronics, Bharathidasan University, Trichy, India
Tableau Desktop Specialist