We are part of something big we go beyond borders we belong to unstoppable movement changing

lives transforming regions creating prosperity for communities across the world charisma has used
thousands of words wrapped in an endless stream of images but often these reduce the diversity of
countries and their people to simple key shades we can aim to go beyond mere postcards to transcend
this convention to dive deep into a living picture in constant transformation

Our world keeps growing in a few decades the population will zoom past the 10 billion mark but we live
on a finite planet with limited resources we face one of the most demanding challenges reversing the
consequences of climate change pursuing sustainable growth and development for all as the countdown
is underway to achieve the 2030 agenda and its sustainable development goals the decade of action
looking beyond idyllic postcards will discover our responsibilities thanks to its remarkable transformative
power tourism has the obligation and the capacity to drive positive change.

Tourism is one of the strongest sectors matching or outpacing the growth of the global economy and
world trade one out of every ten jobs worldwide depends on the sector tourism is breaking records and
the figures keep on rising we are now more than 1.5 billion international tourists in a decade we will be
at least 1.8 billion responsible growth is our goal so that no one is left behind

Building values opportunities through inclusive sustainable and equitable tourism only then we will give
the others their well deserved leading roles placing women cultural heritage communities and the
environment in the foreground beyond postcards beyond stereotypes the actors are changing priorities
are shifting that is our destination better growth through a partnership between counties diplomacy and
innovation strengthening and creating lasting bonds transcending borders and fostering peace and
prosperity reinventing how tourism is practiced each and every day always ready to act ever committed
to people and planet.

United nation agency in charge of the promotion of responsible sustainable and universally accessible
tourism

ANTONIO GUTERRES

-SECRETARY-GENERAL OF THE UN

My guiding principle is always to help people engage in dialogue and try to understand each other's
points of view. I do my best to help them get together overcome their differences achieve mutual
understanding and come to a realization that peace is the greatest good in life
UNWTO membership includes 157 countries 6 associate members and over 500 affiliate members
representing the private sector educational institutions tourism associations and local tourism
authorities

Zurab Pololikashvili

Secretary-general of the WTO

The number of tourists in the world keeps growing relations between counties and visa policies are
becoming easier all this given the world an opportunity for economic development and tourists a chance
to travel more

Destinations worldwide received over a billion international tourists arrivals between January and
September 2018 56 million more than in the same period of 2017

Nana Akufo-Addo

President of Ghana

tourism could make a significant contribution to develop our economy further we have never developed
infrastructure that would allow the tourism industry to grow

Abdullah II

King of Jordan

Organizing tourist trips to Jordan and promises much at least for Christian pilgrims tat the sight of Jesus
Christ's baptism there's a guest house built for pilgrims by the Russian Orthodox Church

Sebastian Kurz

Chancellor of Austria

Austria is a very safe and stable country with breathtaking landscapes we work hard to protect our
environment preserve the unique and stunning nature of the Alps for future generations and of course
give tourists the chance to visit our beautiful country today
Rumen Radev

President of Bulgaria

The Bulgarian government is making great efforts to develop tourism which accounts for a huge share of
the Bulgarian economy already well over 10 percent

Ilham Aliyev

President of Azerbaijan

Many tourists have been visiting us lately over the last three years we've seen major growth in tourism

Mauricio Macri

President of Argentina

There is no other country more attractive today than Argentina this is due to the changes the country's
undergoing and besides its capital is a city that is hard to beat in terms of cultural values

All regions enjoyed an increase in international arrivals led by Asia and the Pacific up 7% and followed by
Europe and the Middle East both up 6% Africa up 5% and the Americas up 3%

Maithripala Sirisena

President of Sri Lanka

Nowadays cooperation between countries is exemplified in the development of tourism a huge number
of tourists visit Sri Lanka every year

Kolina Grabar-Kitarovic

President of Croatia

Every year tourists season is in the summer when the number of tourists is at its maximum but we have
so many places worth visiting and many weather-friendly opportunities which make off-season a great
time to visit too

UNWTO generates market knowledge provide competitive and sustainable tourism it fosters education
and training in tourism and works to make tourism an effective tool for development through technical
assistance projects in over 100 countries
Zurab

In 2019 we plan to develop the un wto academy we've announced the first competition for innovation in
the field of tourism and have already received over 2000 interesting projects from around the world the
final key is investment education innovation and investment give an opportunity to achieve our main
goal generating employment

The tourism sector accounts for 10% of the world GDP one in every ten employed people in the world is
involved in this sector