DIGITAL

TRANSFORMATION
STARTS JUNE 30, 2022
12 WEEKS | ONLINE
Overview
Organisations are revamping their digital presence with innovative technologies and strategies to
meet modern-day customers' demands. To achieve this objective, they are hiring trained minds.

As more organisations adopt it each day, digital transformation is changing business models, value
chains, communication strategies, and how people work and exchange ideas.

This is the time to hone your skills and build a career in this exciting field.

ISB Executive Education’s Certificate Programme in Digital Transformation will help you
deep-dive into the technological disruptions happening across industries. You will learn about
emerging technologies like Blockchain, Social Computing, IoT, and their business use cases, identify
opportunities for innovation in your company, and learn frameworks that you can apply in your
organisations to build a competitive advantage.

Who is this Programme for?

This programme will benefit:

Senior leaders and function heads involved in rethinking digital in their business model and
strategizing new businesses at companies in any industry

Managers and senior managers who are currently engaged in digital transformation projects in their
organizations or aspire to lead such initiatives

Consultants working with clients to help them transition, transform and scale their businesses
Programme Highlights

Practice Graded
Video Lectures
Quizzes Assignments*

Networking & 2 Weeks

Real-Life Case
Peer-to-peer Capstone
Studies
Learning Project

*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or
by the Emeritus grading team.
*The final number of quizzes, assignments and discussions will be confirmed closer to the programme start.

Why ISB Executive Education’s

Digital Transformation Programme?

Practical implementation strategies: Understand and explore the potential

Deep dive into digital strategy, and impact of digital transformation on
learn how to implement it supply chain and operations

Gain actionable insights from

Learn to quantify the financial value
industry-oriented curriculum, and
of a digital strategy implementation
recorded sessions of renowned ISB
with risks and rewards
faculty and subject matter experts
Programme Faculty
Deepa Mani
Professor, Information Systems
Deputy Dean-Digital Initiatives & Executive Education

Professor Deepa Mani’s research interests are at the intersection of

technology, organisation, and society. Her research articles have been
published in leading academic journals. Deepa works closely with industry
to drive innovation and strategies for the digital economy. She also works
closely with the central and state governments to explore the impact of
technology interventions in areas such as education, healthcare and
urbanization. Deepa completed her undergraduate education from St.
Stephen’s College, Delhi University and her graduate education from
Carnegie Mellon University. She received her doctorate degree from the
University of Texas at Austin.

Bhagwan Chowdhry
Professor, Finance
Executive Director - DIRI

Professor Bhagwan Chowdhry’s research interests are in international

finance and corporate finance and strategy and has been a visiting
professor and lecturer at a variety of institutions, including the University of
Chicago, University of Illinois at Chicago, the Hong Kong University of
Science and Technology, and ISB. He is a current visiting scholar at the
Stellar Development Foundation.

Professor Chowdhry is a frequent contributor to the Huffington Post and is

the co-founder (with Professor Ivo Welch) and executive editor of a new
publication, Finance & Accounting Memos (FAMe). He has also served on
the editorial boards of a number of finance and economic journals,
including Journal of Finance, Review of Financial Studies, American
Economic Review and Journal of Political Economy.
Programme Faculty
Anand Nandkumar
Associate Professor, Strategy
Executive Director - SRITNE

Anand Nandkumar explores industry and firm level phenomena that

influence innovation - the generation of new ideas and entrepreneurship -
distribution and commercialization of new ideas. His research focuses on
high technology industries such as pharmaceuticals, bio-technology and
software, and falls in between industrial organisation (IO), economics of
technological change and strategy. His current work examines the influence
of venture capitalists on entrepreneurial performance.

He graduated with a PhD in Public Policy and Management, with a focus in

strategy and entrepreneurship from Carnegie Mellon University in 2008.
Prior to his PhD, he worked with a startup in the Silicon Valley and in New
York City with one of the world’s largest financial services firm. At the ISB,
he teaches Strategic Innovation Management and Strategic Challenges for
Innovation based startups.

Milind Sohoni
Professor, Operations Management
Deputy Dean - Hyderabad Campus and Faculty & Research

Milind Sohoni’s research interests span large-scale stochastic airline

optimization, supply chain analytics, healthcare delivery and nonprofit
operations management in resource constrained settings. He has also
received excellence in research awards from academic and practitioner
societies. He serves as an associate editor for leading academic journals in
operations management.

He has several years of corporate experience in consulting and research.

Prior to joining ISB, he was a research advisor with the R&D group at Delta
Technology, a wholly owned subsidiary of Delta Air Lines, Atlanta, GA. Prior
to that, he worked with the Advanced Decision Support Systems group at
AT&T Bell Labs in Holmdel, New Jersey, and Ryder Dedicated Logistics,
Miami, Florida. He holds a Ph.D. in Operations Research from the School of
Industrial and Systems Engineering, Georgia Institute of Technology,
Atlanta, GA.
Programme Faculty
Vishal Karungulam
Professor of Strategy
Visiting Faculty, ISB

Vishal Karungulam is a visiting faculty to PGP and Executive Education

participants at ISB, for Software Product Management and Digital
Transformation. For the last 15 years, he has built world class products
across hardware and software and has led multiple large scale digital
transformation initiatives in the Supply Chain space. He is an alumnus of
Harvard Business School, and currently leads Product Management in India
for Cloud Security at Google.

Prior to Google, he was with Microsoft for more than a decade, where he
led envisioning, design, execution and Go to Market aspects of FarmBeats,
a Digital Agriculture offering from Microsoft. In addition, he also led multiple
product launches ranging from Xbox 360, Kinect, Xbox One, to the latest
Surface family of devices specializing in product development and supply
chain technology and operations.

He is a TEDx speaker, with deep expertise in Product Development, Digital

Transformation and Supply Chain. He is super passionate about bringing
together the worlds of academia and industry.

Vasudeva Varma
Professor at IIIT, Hyderabad

Prof. Vasudeva Varma’s research interests include search (information

retrieval), information extraction, information access, cloud computing and
software engineering. He heads the Search and Information Extraction Lab
at IIIT Hyderabad.
Programme Modules
MODULE 1(A) - Technology Bootcamp
(An Introduction to emerging technologies
and their business use cases -
Blockchain and Social Computing)
Introduction
What is Money
Physical value and Digital value
What is a Block, Nonce, Transactions?
'Mining' in Blockchain
Linking Blocks to Form a Blockchain
Bitcoin Transactions
Types of Blockchain
Future of Money
MODULE 1(C) - Technology Bootcamp
(Advanced Data Analytics & AI/ML)
What is Machine Intelligence?
A Non-Technical Introduction to AI Algorithms
AI vs Other Automation Technologies Using RPA
As An Example
AI in Managerial Functions
Why There is More Buzz About AI Now
AI as a General Purpose Technology And Its
Implications
A More Detailed Non-Technical Introduction to AI
Algorithms with Use Cases
AI and Augmented Intelligence
Developing an AI Strategy
Managerial Trade-Offs Involved While Embracing AI
Summary
MODULE 1(B) - Technology Bootcamp
(Social Computing)
Introduction to Social Computing
Nature of Social Web
Types of Social Media Noise
Structure of the Social Network
ABCs of the Social Network
Social Commerce
Dealing with Unstructured Data in Social Computing
Overcoming Challenges with Unstructured Data in
Social Computing
Applications of Social Computing
MODULE 2 - Technology-Enabled
Disruptions
Introduction
Clayton Christensen's Disruptive Innovation
Framework
The Nature of Technology Led Disruptions
Case Discussion: The Incumbent Value Network in
the Music Industry
Case Discussion: Waves of Technology Disruption
in the Music Industry
Case Discussion: Impact of Technological
Innovation on Consumers and Artists
Case Discussion: Impact of Technological
Innovation on the Recording Company
Programme Modules
MODULE 3(A) - Technology Enabled
Business Models (Platform Model)
Introduction
Introduction to Two Sided Platform Mediated
Networks
Strategic Challenges that Confront Platform Models
Winner-take-all Nature of Competition Amongst
Platform Models
Envelopment Strategies that Platform Models Use
to Compete in Networked Markets
MODULE 4 - Identifying Opportunities
for Innovation/Digitalization
User First Product Development
Hypothesis Driven Development
Understanding Your Customers Deeply - Building
Granular Personas
Discover the problem - Creating a Problem Hypothesis
Validate the problem - Validating a Problem Hypothesis
Explore Solutions - Creating Solution Hypothesis
Validate Solutions - Validating Solution Hypothesis
Building an MVP - Defining the MVP and
Experimenting
Measuring Success - Product and Business Metrics
Digitization Opportunities - Corporate Innovation
Why Look at Digital Innovation Opportunities?
How Do Organizations Implement Hypothesis
Driven Thinking Within?
What are the Cultural and Organizational
Considerations?
MODULE 3(B) - Technology Enabled
Business Models (Merchant Models
and Sharing Economy)
Sharing Economy as a Specific Instance of Platform
Business Models
Canonical Examples of Sharing Economy
Strategic Challenges in the Sharing Economy or the
Platform Model
Opportunities for the Future
Introduction to Merchant Models
The Old Retail Cocktail/Low Prices
The Old Retail Cocktail/Large Selection and User
Experience
Winner Takes All
Merchant Model or platform Model
MODULE 5 - Digital Transformation:
Implementation Frameworks/Strategies
Transformation of an Incumbent
GE Leveraged IoT to Transform its Products and
Business Model
Role of IoT in the Transformation of GE's Business
Model
New Capabilities GE Needed to Develop to Create
Value
Final Pivot in GE's Business Model - Its Transition to
a Platform
Programme Modules
MODULE 6 - Designing Information MODULE 7 - Social Networks and
Capabilities for Competitive Advantage Enterprise 2.0
The Strategic Import of Information Capabilities Network IT - Collaborative Communities
Operating Models (Part 1) Network Analytics at MasterFoods
Operating Models (Part 2) Network IT - Contests
Enterprise Systems Open Innovation Models
A Portfolio Approach to Managing IT Investments Interview with Harishankaran K, HackerRank

MODULE 8 - Future Disruptions and

Opportunities
SCM, Digital and Functional Transformation
Digital Supply Chain or Industrial /Functional
Transformation
Digital SCM - Industry and Functional
Transformation
Digital Marketing/Analytics - Strategic Overview
(How Business functions could get transformed)
Focus on Digital Strategies
Design Levers For Supply Chain (4 Levers)
Future of Supply Chain

Note: Modules/ topics are indicative only, and the suggested time and sequence may be dropped/modified/adapted to fit the
total programme hours.
Key Programme Takeaways
Build a strong foundation in
Understand the need and
the current competitive
potential impact of digital,
market through a high level
and learn to adapt to this
digital-led strategy
fast-changing environment

Create strategic &

operational plans
Explore emerging
across the value chain
technologies like IoT,
Blockchain, AI/ML

Use techniques to calculate

risks and rewards of digital
implementation in the
changing industry landscape
Emeritus Career Services
Building an Impressive LinkedIn
Profile (Group Session) Job Placement Assistance

Building an Impressive Interview Preparation

Resume (Group Session) (Group Session)

Placement Assistance from partner companies are published, applied to, and tracked to success via an online
platform

Past participants of Emeritus work at Microsoft, ICICI Bank, Infosys, HDFC, AirBnB, TCS, Ola, Flipkart, JSW,
Wipro, Honeywell, JP Morgan, Reliance Jio, Mahindra, Gartner, Accenture, Cognizant, amongst others

Note:
- This service is available only for Indian residents enrolled into select Emeritus programmes.
- ISB Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is
only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are
offered by Emeritus. ISB Executive Education is NOT involved in any way and makes no commitments regarding the Career
Services mentioned here.
 Certificate
Upon successfully completing the programme with a minimum 70% score, you will be awarded a
certificate in Digital Transformation from ISB Executive Education.

The Executive Education at the Indian School of Business awards this certificate to

Callista

for successfully completing the online programme

Digital Transformation

from June 30, 2022 to Sep 29, 2022

Note: All certificate images are for illustrative purposes only and may be subject to change at the discretion of ISB
Executive Education.

ISB Executive Network

ISB Newsletters with the latest updates

Learning and Networking opportunities via ISB Executive Network Group on LinkedIn

Exclusive invitations to Online and Offline events like Webinars, Conferences, Master Classes, etc

Scope to facilitate as a Guest Speaker at ISB Executive events

Preferential pricing with 10% discount on course fee on ISB Executive Education programmes

Upgrade to ISB Executive Alumni Group with 100+ learning hours

*This excludes ISB Post Graduate and AMP alumni networks.

Learning Journey

Orientation Week
The first week is orientation week. During this week you will be introduced to
the other participants in the class from across the world and you will learn how
to use the learning management system and other learning tools provided.

Weekly Goals
In the subsequent weeks, you have learning goals
set for the week. The goals would include completing
the assignments, which have weekly deadlines.

Flexible and Convenient Online Learning

Learn online via recorded videos from renowned ISB
faculty in a high-impact three-month journey with a
learning commitment of 4-6 hours/ week.

Debrief Sessions
The programme features weekly live online sessions with
industry practitioners who are available to help you clarify your
doubts pertaining to the content. Assignments are graded either
by industry practitioners and/or by the Emeritus grading team.

Timely Follow up and Learning Support

The Emeritus Programme Support team will enable
learners facing a challenge to submit their assignments
on time via regular telephonic or email communication.
Programme Details

ELIGIBILITY DURATION PROGRAMME

Any Graduate/ 12 Weeks START DATE
Diploma Holder 5 hours/ week June 30, 2022

Programme Details
Programme Fee INR 1,20,000 + GST

Instalment Schedule
Remarks Remarks

Instalment 1 Within 7 days from the date of selection INR 30,000 + GST

Instalment 2 Aug 4, 2022 INR 45,000 + GST

Instalment 3 Sep 4, 2022 INR 45,000 + GST

Note: GST (currently @ 18%) will be charged extra on these components.

You can't delegate digital transformation for your company.

You and your executives have to own it! Executives need to engage,
embrace and adopt new ways of working with the latest and emerg-
ing technologies.
- Barry Ross, CEO and Co-Founder, Ross & Ross International
About

The Indian School of Business (ISB)

The Indian School of Business (ISB) evolved from the need for a world-class business school in Asia. ISB
is committed to creating business leaders through its innovative programmes, outstanding faculty and
thought leadership. It has gained the unique distinction of receiving accreditation from the Association of
MBAs (AMBA), making it the 100th School in the world to achieve the ‘triple crown’ of accreditations from
AMBA, EFMD Quality Improvement System (EQUIS), and the Association to Advance Collegiate Schools
of Business (AACSB). Accreditation from AMBA represents the highest standard of achievement in
post-graduate business education. ISB Executive Education conducts programmes for working
professionals that are designed to provide timely learning interventions that help them upskill and progress
in their careers, while impacting the organisations that they operate in. Programmes are available across
multiple business and functional areas, for different seniority levels, at various locations.

Emeritus
ISB Executive Educaton is collaborating with online education provider Emeritus to offer a portfolio of
high-impact online programmes. Working with Emeritus gives ISB Executive Education the advantage of
broadening its access beyond their on-campus offerings in a collaborative and engaging format that stays true
to the quality of ISB Executive Education. Emeritus’ approach to learning is built on a cohort-based design to
maximise peer-to-peer sharing and includes video lectures with world-class faculty and hands-on project-based
learning. More than 250,000 students from over 160 countries have benefitted professionally from Emeritus’
courses
Apply for the programme here

APPLY NOW

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For registration and any other information,

please get in touch with us at isb.execed@emeritus.org

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Solutions Pte Ltd (a company incorporated in Singapore), and operates under the brand name of ‘Eruditus’
and ‘Emeritus’.