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Businesses Need Social Media Marketing

Cherry May F. Regalado (23100327)

Acsenda School of Management

ENGL 101

Professor: Reetika Khanna

October 20, 2023

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Businesses Need Social Media Marketing

Social media is a vital aspect of global businesses in terms of marketing. Nowadays,

people discover, learn, and shop online because it is accessible on any social media platform

which makes everything easier. Moreover, business owners provide the information needed

by the customers through websites. When customers express satisfaction with a brand, which

is evident through their interactions on social networks, it can have a positive impact on their

brand preferences. Conversely, if there are dissatisfied customers who express their

discontent with a brand on social media, it can detrimentally affect the company's customer

loyalty (Fayvishenko et al., 2023). Currently, Facebook holds the position of the most

prominent social media platform and the largest local directory. It serves as a platform where

users can engage through live streams, share photos, videos, stories, and even offer concise

business profiles. Additionally, other social media platforms such as YouTube, Instagram,

Twitter, and LinkedIn have also been harnessed as tools for marketing purposes. Moreover,

companies that heavily invest in rebranding and associated online marketing tools are

experiencing an uptick in their overall value. A prime illustration of a successful approach in

this regard is Amazon, whose stock value remains resilient, irrespective of the overall

standing of the company (Fayvishenko et al., 2023). However, rampant use of social media

has also setbacks that affects the business, since social media is open globally, the threat of

deceptive comments can damage the trust of consumers and may cause financial loss. The

significance of social media in elevating corporate effectiveness cannot be overstated.

Facilitates the enhancement of brand recognition, swift and flexible dissemination of

corporate updates to the customer base, and the rapid identification of new consumer market

segments that made the business more efficient.

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Reference

Fayvishenko, D., Cherniavska, L., Bondarenko, I., Sashchuk, T., Sypchenko, I., & Lebid, N.

(2023). The Impact of Brand Social Media Marketing on the Dynamics of the Company’s

Share Value. Business: Theory and Practice, 24(1), 24.

https://doi-org.proxy.myasm.ca/10.3846/btp.2023.17117