ENTREPRENEURSHIP

Lisa-Estef- Maripau- Mari

 AL INFORMAT
ER IO
EN N
G

Idea of the business:

Our idea is to solve the problems of all women being late because
their makeup takes too long to do.

Solution:
The hability to make you makeup perfect in 1 minute or less.
Our mission is to save time and to do your makeup with makeup
sheets.
Mission statement: To make people feel beautiful instantly.
SLEEPING BEAUTY

The name of our business is slepping

beauty.
The value depends of the style of makeup
and the packaging is made 100% of
recycled materials and it is compostable
after use.
Each box comes with 10 makeup sheets at
$25 each, if you buy them individually it is
$3 each.
 Strenghts:
SWOT
- Our product is made of recyclable and compostable

1 materials.
-The make-up can be done in less than 1 minute.
-It isn't expensive.
-It will give you perfect makeup without causing any harm to
your skin

2 Weakness:
-The makeup only lasts 12 hours.
-Some people like to spend their time putting on makeup by
themselves.

Opportunities:
3 -Almost all people from all over the world make use of
cosmetics and beauty care products regularly.
Threats:
-Economic downturn and unfavorable government policies.
4 -Another threat that may likely confront us is the arrival of a new
makeup production company or cosmetics and beauty care
product manufacturing company in same location where ours is
located.
 STP ANALYSIS
LOGO
-The groups most likely to buy our product
are teenage girls, older women, or guys
buying it for their girlfriends, moms or family
members
-The group we are going to target are
teenage girls.
-We will put ads on places that appeal to
teens, our products will be sold at sephora,
ulta beauty and Target
 PULL STRATEGY

-We will show our product on apps for teens

like instagram or tiktok, we will have
influencers who like our product promote it.

PUSH STRATEGY

We will have sales at the stores we sell at, in places like

Sephora or Ulta, you get a free sample of our product if you
spend more than 50 dollars. This gives people the
oportunity to try our product without having to commit to
anything.
COST ANALYSIS

The production of our project would cost

around 1million dolars because we have to pay
for the materials, the workers and the
production as well as other costs.

People who want our product would pay

around $25 ,people who don't want it as much
would pay around $10 dollars, and people who
don't care about it at all would pay around $5
dolllars.
QUALITY - PRICE DIFFER

Our competitors are brands like MAC, Maybelline,

LOREAL... But our brand is better because thd makeup is
much more practical and quick to apply. Also in the price
we are better because while in the other brands you have
to buy product by product to do your makeup; With our
makeup sheets you have all the products in one thing and
they are very affordable.
 NY DESCRIP
PA TIO
M N
CO
Our product consists of one time use
sheets of makeup that can be applied
in less than a minute and will leave you
looking amazing. These makeup sheets
will help women get ready faster
without sacrificing their confidence DING REQUE
UN ST
and beauty. F

300k on the ingredients

700k on lab equipment
100k on packaging materials
300k on the workers
If our business goes well, we hope to
make profit during the first year of our
business
THANK YOU!!!