Chapter 5: THE VALUE OF INFORMATION

Phần I: DISCUSSION QUESTIONS

1. Answer these questions about the Barilla case study:
a. Diagnose the underlying causes of the difficulties that the HID program was created to
solve. What are the benefits of this program?
b. What conflicts or barriers internal to Barilla does the JITD program create? What causes
these conflicts? As Giorgio Maggiali, how would you deal with this?
c. As one of Barilla's customers, what would your response to JITD be? Why?
d. In the environment in which Barilla operated in 1990, do you believe JITD would be
feasible? Effective? If so, which customers would you target next? How would you convince
them that the JIM program was worth trying? If not, what alternatives would you suggest to
combat some of the difficulties that Barilla's operating system faces?
e. Compare the JITD strategy proposed by Barilla to the celebrated JIT strategy developed by
Toyota and others.
2. Discuss how each of the following helps to alleviate the bullwhip effect:
a. E-commerce and the Internet.
b. Express delivery.
c. Collaborative forecasts.
d. Everyday low pricing.
e. Vendor-managed inventory (VMI).
f. Supply contracts
3. What are the advantages to retailers of sharing inventory? For instance, suppose you go to a
car dealer to find a blue model, and he doesn't have that model in stock. Typically, he will obtain
the model from another local dealer. What are the disad-vantages to the retailer?
4. Discuss five ways that the lead times within a supply chain can be reduced
5. Consider the supply chain for breakfast cereal. Discuss the competing objectives of the
farmers who make the raw materials, the manufacturing division of the com-the farmers who
make the raw materials, the manufacturing division of the company that makes the cereal, the
logistics division of the company that makes the cereal, the marketing division of the company
that makes the cereal, the distribution arm of the grocery chain that sells the cereal, and the
manager of an individual grocery store that sells the cereal.
6. Consider Example 5-1 and discuss strategies that could help Newbury Comics and SoundScan
Inc. solve the misalignment problem.
Phần II: CASE DISCUSSION QUESTIONS
Sử dụng CASE: Rebook NFL Replica Jerseys: A Case for Postponement (Trang 172 ebook
~ trang 181 pdf)
1. Given the uncertainty associated with player demand, how should Reebok approach inventory
planning for NFL replica jerseys?
2. What should Reebok's goal be? Should Reebok minimize inventory at the end of the season?
Or maximize profits? Can Reebok achieve both? What service level should Reebok provide to its
customers?
3. Are the models in Section 2.2.2 helpful here? What is the cost of underage for a dressed
jersey? What is the cost of overage for a dressed jersey? How might Reebok decide between
dressed jer-seys and blank jerseys?
4. Using the forecast for the New England Patriots, what is the optimal quantity to order for each
player? For blank jerseys? What profit do you expect for Reebok? How much and what type of
inventory is% expected to be leftover at the end of the season? What service level?