Brand development of Toyota

Toyota is one of the giant automobile sectors in this world. They are famous for producing sedan
car. Their most of the car are for middle class people. This is their brand salience. Toyota car is
formal looking. It’s durability is so long and parts of these car are so available. This is about their
performance. Its not a fancy car. It’s a hard-working car. Toyota car is basically used for rough
using purpose. This about their imagery issue. There is no doubt regarding quality of Toyota car.
Most of the people in our country consider Toyota car while purchasing sedan car. This is about
people judgment about Toyota car. People feeling about Toyota car is very positive because it
ensures self-respect and social approval. Toyota is not so much luxurious like BMW, Mercedes
etc. It’s a need for people. Toyota users are very loyal about this brand and brand attachment is
so high between them and Toyota car. They talk positively when they express feeling about its
longevity, durability, credibility, quality, security etc. This is about brand resonance.

What about you

Brand Resonance
and me? Intensive, active loyalty

What about you? Positive reaction

Judgement Feeling

Brand Performance Points of parity

What are you?
Imagery and difference?

Deep, Broad brand

Who Is Toyota?
Brand salience awareness?

Grameenphone business analysis on the basis of porter’s five forces model:

1|Page
Porter’s five forces model basically helps to diagnose competitive environment. It gives
systematic and structured analysis of market structured and competitive situation which helps a
marketer to formulate a right strategy. Grameenphone has few strong competitors like Robi,
Airtel, Banglalink, Teletalk etc. But among this competitors GP has the most number of
subscribers. Therefore, its market share is high in comparison with other competitors. Other
competitors are also in good position by conducting lots of promotional activities. So here
rivalry among competitors is high. Customer pulling is so high toward Grameen phone. They
do Guerilla marketing. Each and everywhere we can notice Grameen phone customer care, TVC
Ad, Print media Ad, Billboard Ad etc. They have the strongest network connectivity. So threats
of new entrants is low here. Few substitute products are available in market. They are becoming
popular in the market very rapidly like Whatsapp, Instagram, Messenger, Viber etc. So threats
of substitute products are very high here. Grameenphone has numerous suppliers. So here
suppliers bargaining power is low. There are lots of players playing in the market. So buyers
bargaining power is very high here.

A short brief about online shopping:

Online shopping or E-shopping is Online shopping or e-shopping is a form of electronic

commerce which allows consumers to directly buy goods or services from a seller over
the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet
shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce
(or m-commerce) describes purchasing from an online retailer's mobile optimized online site or
app. There are lots of online shop in Bangladesh. Like e-valy, Daraz, Shop up, Rokomari.com,
Ajker deal, Pickaboo, Priyo shop etc. Consumer purchase decision mainly depends on few
factors like Price, Brand image, Delivery, Payment Procedure Experience, Payment
security, Interface of the website , Promotion and Return policy. Price is relatively high in
online shopping. Brand image is an important issue. People are not interested regarding
purchasing non-branded product. The more the fast will be the delivery the more will be the
purchasing tendency. Payment procedure should be make easy through mobile banking like
Bkash,,Rockect, Nagad etc. Payment should be done after getting the product. So,

2|Page
trustworthiness will be increased. Promotion and return policy are also key issues. People prefer
free offer and discount. Return policy should be maintained properly. So mismatch between
product ad and visibility of the product after getting that particular product will be decreased.

Marketing mix of xiomi handset:

Xiomi has lots of product. Cell phone is one of them. It basically provides smart phone. It has
low priced product as well as high priced product. Its product quality is very good. Xiomi
provides the same features like other brand but at a low cost. That is why people prefer xiomi
brand over other phone. Xiomi was highest selling handset in India in 2020 due its great feature
and low price. Xiaomi pricing strategy can be described as economy pricing. Accordingly, the
internet technology company sets its prices low, keeping marketing and promotional costs to a
minimum. Flash sales are integral component of Xiaomi pricing strategy. The electronics and
software company uses the flash sales to announce the sales of its smartphones at a greatly
reduced price. Xiaomi flash sales last only for a short duration of time. For example, in India “a
flash sale for the Redmi 1S model in September 2014, around 40,000 pieces were sold out in just
4.2 seconds.Xiomi cell phone is available in all mobile shop even in online shop. All types of
people can use xiomi. Xiomi doesn’t conduct promotional activities for its products. Its users
basically are its promotional tools. Xiomi users are satisfied so they talk positive about this
device to other people.

3|Page