SAMHWA FOODS CO.

Introduction
JULY. 2023
Index
1. Company Introduction

2. Product

3. Model

4. Strength
1. Company Introduction - Overview

Since 1953

(2023) 70 years

“70years of Korean traditional Soy Sauce and Paste”

The company was established right after the end of the Korean War in November 15, 1953.
We started our business in Daegu City (4th largest city in Korea with 2.5Million residents) and
until today the Headquarter and factories are at the same place, manufacturing and distributing

all over Korea and to several countries outside since over 70 years.
Especially we are now going to the international market proactively.
1. Company Introduction - Overview

“Production with the highest level of hygienic and environmentally friendly manufacturing”
We are manufacturing with the highest level of hygienic and are certified after HACCP, and also completed
fully automatic facilities
It guarantees the best and certified taste and supplying the main sauce for Kyochon Chicken,
which is the largest Brand for fried chicken inKorea and global.

Certified Quality, Certified Taste.

1. Company Introduction - Overview

◈ Company name : SAMHWA FOODS CO.

◈ CEO : Seung Jae, Yang

◈ Establishment : YR 1953

◈ HQ @ Seongseo-ro, Dalseo-gu, Daegu

[HQ and Factory] Seoul Office @ Achasan-ro, Seongdong-gu, Seoul

◈ The number of employees : 150 Person

◈ YR 2022 Sales Revenue

≒ 50 million US$ (Retail: ~130 Million US$)

[Seoul Office]
1. Company Introduction - History

2021~2022
- New Division for Int. Sales and Distribution setup
- New Chicken franchise business started
2020’s - Launched new all purpose sauce and paste products

- Open New HQ Building in Daegu

2010’s
- Received Certification for Technology innovation
- Received award from the Ministry of Food and Drug Safety
- Received Certification as a research institution
- Received HACCP certification for soy sauce and soy bean paste

2000’s
- Open new fully automated production facility

1990’s
- Open factory in Daegu
1980’s - Received International Quality Guarantee System
ISO9002/ KSA9002 certification.
- Open Plant 2 in Daegu.
- Received award from the Minister of Health and
Social Affairs Award for Food Safety Management
1970’s
-1st export to Lybia, Saudi Arabia, Yemen, Iraq
1950’s
- Establishment of Samha
- Supplies goods to the military
1. Company Introduction – Company Structure

SAMHWA’s
Company Structure SAMHWA

SAMHWA FOODS SAMHWA F&C SAMHWA C&C

Headquarters and parent Chicken franchise Marketing, PR,

company of SAMHWA, business, Sales and and advertising
Total food manufacturing distribution company company
company of soy sauce, paste,
HMR and so on.
1. Company Introduction - Brand

「SAMHWA’S BRAND LOGO」

YORI & SAMHWA SAMHWA ALACHI

SAMHWA SAMHWA SAMHWA

HMR & Meal Kit BRAND MAIN BRAND Chicken Franchise Brand.
Alachi means
“ I Like Chicken"
1. Company Introduction - Model
「SAMHWA’S MODEL」
SAMHWA MODEL
“CHA EUN-WOO"
Samhwa’s Model –
Cha Eun-Woo is K-pop Idol group
‘ASTRO’ member and is an actor
in Korea. He is a popular
entertainer not only in Asia but
also around the world.
ALACHI MODEL
“LEE KANG-IN"
He is a Korean National Team and
a Spanish professional soccer
player. He is one of the most
popular young players in the world
recently.
YORI&SAMHWA MODEL
“KIM TAE-YEON"
Yori&Samhwa model – Kim Tae-
Yeon is a Trot singer and
represents Samhwa’s HMR brand
with a young and fresh image.
1. Company Introduction – Domestic sales

「KOREA MARKET SALES」

All-Purpose Series

Gochujang

Soybean Paste
Samhwa All-Purpose series has
Brewed Soy sauce entered Korea Top 3 major
supermarkets and large mart
brand.
1. Company Introduction – Global Samhwa

Alachi is Samhwa’s Chicken Franchise Brand

2. Product - Overview

Since 70 years the most traditional company and goods in Korea

Samhwa Foods products covers ever sauce and paste which are essential to your family's dining table.
We are supplying more than 65SKUs of soy sauce, paste, vinegar, and starch syrup.

And also introducing always new developed products and this year, we launched a brand new product,
“All-Purpose Soy Sauce, Gochujang, Soybean paste” providing the joy of making easy, convenient and
delicious dishes.

Soy sauce Soybean paste Seasoned bean Paste Red Pepper paste

[All purpose Soy sauce]

Launched 2021 Black bean sauce Apple Vinegar Starch syrup
2. Product – MD Line up

○ MD Line up

0.5L/0.9L 0.5kg/1kg/3kg 0.5L/0.9L 0.5kg/1kg/3kg 210ml 100g 170g / 200g

Entry Line Easy-Cook Line Convenience Line

“Basic, efficiency” “All-purpose, Simple-Cook” “Smaller, Portable”

The basic Korean Sauce, All–Purpose Series, Tubes Type and
“Experience Korean “Cooking is easy, simple small-volume product,
Traditional Paste Taste!” and delicious!” “Convenient to carry anywhere!”

We have a wide range of products,

we can supply products suitable for all distribution channels.
2. Product – MD Line up

○ MD Line up
Entry Line
Large

Midium
Small

210ml 100g 170g / 200g 0.5L 0.5kg 0.9L 1kg 1.8L 3kg

CVS Super market Warehouse market

Convenience Line Entry & Easy-cook Line Entry & Easy cook Line

• Mini size & tube-type product • The most popular size • Bundle and Large Size
• Convenience store-sized and for customers • Good for restaurants and
Convenient to carry places where you cook a lot
2. Product – Gift Set

• SET : Gochujang, Soy bean paste, Yangnjeom samjang

• Tube Size : 100g
• With the unique flavor, it has an excellent flavor
that goes well with any food
Discount store, Supermaket Display (’22.10~)

• SET : All-purpose Brewed soy sauce 500ml X 2EA

• Tube Size : 500ml X 2EA
• With the unique flavor, it has an excellent flavor
that goes well with any food
• It is selling in Amazon

• Premium SET : Soy source, Gochujang,

Soy bean paste, Yangnjeom samjang
• Tube Size : 210ml, 170g (4pcs)
• With the unique flavor, it has an excellent flavor
that goes well with any food
Duty free shop Display (Inchoen Air port)(‘22.07~)
2. Product – HMR & Sauce

○ Samhwa develops HMR & Meal Kit products using its own sauce.

Samwha Premium LA Ribs 1kg Samhwa Gardenia

Samwha Soy Suace Braised
(Frozen) Noodle 1.5kg/3kg
Chicken 810g (Frozen)

Samhwa Plain Noodle Samhwa Alachi Samhwa Alachi Spicy

900g Tteockbokki sauce 2.3kg noodle sauce 2.3kg
2. Product - Display

Korea Display U.S.A. Display

Supermarket, Retail
U.S.A.

Supermarket, Retail Large Discount stores
(bigger volumeproducts)
Korea
Korea
For export
Design Labeling of products
and product names adapted
to each market possible
“Adapt Design, Product name,
volumes to each market”
3. Model - Event

July 16, 2022 Cha Eun-woo fan signing event

IFC Mall, Seoul, KR
3. Model - Event

June 11, 2023 Lee Kang-In fan signing event

Times square, Seoul, KR
3. Model - CF

Ep 01. Lunch box Ep 04. confidence in cooking

 Click

Ep 02. Eat alone Ep 05. Mart

TV Commercials in Korea

From 2021 to the present,

Broadcasting TV commercials
with Cha Eun-woo as a

Ep 06. Kitchen SAMHWA FOODS model.

Ep 03. Holiday

SAMHWA FOODS
3. Model - CF

Ep 01. Alachi TV CF Ep 02. Alachi TV CF

 Click

TV Commercials in Korea

Ep 03. Alachi CF Making Film

From 2023 to the present,
Broadcasting TV commercials
with LEE KANG-IN as a
ALACHI model.

You can watch it on Samhwa’s official YouTube Channel.!!!

SAMHWA FOODS
https://www.youtube.com/@user-li2tq6bj3y
3. Model – SNS Promotion

SNS Promotion SAMHWA FOODS

Instagram with Cha Eun-woo improve the likeability and
the sales of Samhwa Foods
3. Model – Goods Promotion

SAMHWA’s model that is Cha Eun-Woo's goods promotion

Cha Eun-woo
Post card

Cha Eun-woo
Figure

Cha Eun-woo
Key Chain
Cha Eun-woo
Photo Card

Cha Eun-woo
Grip Talk
3. Model – Goods Promotion

Cha Eun-woo Goods

Photo card

Gift of Cha Eun-woo photo card

to purchasing customers

Increased brand awareness of

Samhwa Foods
3. Model – Goods Promotion

Cha Eun-woo Goods

Photo card & Recipe

Gift of Cha Eun-woo photo card to purchasing customers

A photo of Cha Eun-woo on the front side & A recipe on the back side
Increase sales by providing recipes for all-purpose soy sauce and all-purpose pepper paste
3. Model – Goods Promotion

Lee Kang-In Goods

Photo card

Gift of Lee Kang-In photo card to purchasing customers

A photo of Lee Kang-In on the front side & A signature on the back side
3. Model – POP Promotion

Cha Eun-woo POP

Bottle neck POP & Wobbler POP

POP to attract customers' attention when displaying products in stores

3. Model – POP Promotion

Cha Eun-woo Board & Banner

ISP(In Store Promotion)

Cha Eun-woo Promotion Board & Banner to attract customers' attention when displaying
products in stores
4. Strength - Certification

We are directly producing the highest level of

hygienic manufacturing.
So we can supply a good price
“easy to buy, Cost effective”

<HACCP CERTIFICATE>

Soybean Paste Red Pepper Paste Seasoned bean Paste Brewed Soy Sauce
4. Strength – SNS Marketing

Alachi Official Instagram

Samhwa Official Instagram
https://www.instagram.com/alachi_official/
https://www.instagram.com/samhwafood_official/
4. Strength – One Stop Service

SAMHWA Marketing, SAMHWA Global

Designer, Sales Sales Chain
SAMHWA Direct
Department
Production line in
own factory

SAMHWA Local
Distributors

Model contract
R&D Part Local Chicken
Franchise store
4. Strength – Chicken Franchise ALACHI
Short-term, ultra-fast growth!
[ ALACHI Chicken ]

National franchise
in 12 months
the 180th store!

Arachi Store Concepts and Franchises

Alachi Hongdae Branch Alachi Lounge

Arachi Store Concepts

4. Strength – Chicken Franchise ALACHI
Branch opening team / education / R&D / customer and
store owner dedicated response team composition!

Alachi's 3 types of special powder

Systematic management for clean oil

Use of high-quality private oil

Use of HACCP certified materials Currently, global expansion consultations and

FDA approval are underway in the U.S.A,
Same-day production available Vietnam, Thailand, Singapore, Japan,
on the same day Kazakhstan, and Cambodia

2022/2023 Chicken and Beer Festival

2022 2023
 THANK YOU VERY MUCH!

https://samhwafoodsen.uriweb.kr/

https://www.youtube.com@samhwafoods

https://www.instagram.com/samhwafood_official/