“A STUDY OF THE MARKETING STRATEGY

OF REAL ESTATE SECTOR OF INDIA: A

CASE STUDY OF LUCKNOW CITY”

Submitted To

MAHARISHI UNIVERSITY OF INFORMATION TECHNOLOGY,

LUCKNOW

For the Degree of

Doctor of Philosophy
Business Management

By
Ankit Garg
Under the Supervision
Dr Trupti Singh,
HOD,
RBS engineering and technical campus, Agra
Dr Saman Khan,
HOD,
Department of BBA (IB), Sri J. N. PG. College, Lucknow

MAHARISHI UNIVERSITY OF INFORMATION TECHNOLOGY,

LUCKNOW

1
 DECLARATION

thesis entitled A STUDY OF

Ideclare that I have prepared this
SECTOR OF
THE MARKETING STRATEGY OF REAL ESTATE

INDIA: ACASE STUDY OF LUCKNOW CITY"has been prepared

by me under the guidance of Dr.Trupti Singh, HOD, RBS

Engineering & Technical Campus, Agra and Dr.Saman Khan, HOD,
Department of BBA (IB), Sri J. N. PG. College, Lucknow. No part

of this thesis has formed the basis for the award of any degree or
fellowshippreviously.

Date:| .07.202)

Place: Lucknw AnkitGarg

Departnent of Business Management

 CERTIFICATE

STUDY OF THE
This is to certify that the thesis entitled as A
MARKETINGSTRATEGY OF REAL ESTATESECTOR OF INDIA:
the
A CASE STUDY OF LUCKNOW CITY"submitted by AnkitGargfor
degree of Doctor of Philosophy, has been done at the faculty of commerce,
TECHNOLOGY,
at MAHARISHI UNIVERSITY OF INFORMATION
LUCKNOW

It is also certified that AnkitGarghas devoted adequate time on teaching and

research as well. Any type of activity related to research during this period
was conducted with permission of the institute. Institute does not have any
objection to the work.

Dr.Trupti Singh,
HOD,

RBS Engineering and Technical Campus, Agra

Sama
Dr.Saman Khan,
HOD,
Departmentof BBA (IB), SriJ. N. PG. College,Lucknow
 ACKNOWLEDGEMENT

I would like to express my sincere gratitude, profound concern and I am

also indebted to my venerable teacher and supervisor Dr Trupti Singh,
and Dr Saman Khan for their moral and endless guidance. Their expert
guidance, deep knowledge of the subject, scholarly approach made my
task interesting. Meticulous attention, valuable criticism and affection
made it possible for me to complete this thesis.

This thesis is a combination of the guidance of my research guide and my

hard work. With his permission, I would like to thanks all the faculty and
staff members at University.

I would like to thanks my seniors those have really supported at each stage
of my research. This research is not completed without the contribution
of the respondents. I would really like to thanks them. I would like to
thank each and every person for the support they have given me for the
present research.

I am thankful to my family as the research has taken the precious time

form my life which actually, they deserve to have. But all their sacrifices
have concluded as this thesis. Now I believe them as an integral part of
my research.

Last but not the least, I am thankful to GOD who have helped me to meet
all these people and allowed me to contribute to this world in a meaningful
way.

Ankit Garg