1C- Know your Company/Clients

Company Name
Types of Industry (tier1, process equipment, automation, moulding, tool, design service, etc,.)
Location of the Company
Contact Person Name
Designation of Person
Company Overview
Vision and Mission
What types of products does your company sell?
Any New Recent Product Developments
what are the Key Features and Benefits of your Products?
Where the company's Products is used? ( ie. Application)
What is your Target Customer Segment ?
Existing Customers.
What Unique Selling Points (USPs) are you used ?
How have you differentiated your product from the competitors?
Does your product have any competitive advantages?
What are your goals for your product line to be better and get a competitive advantage?

2C- Know your Customers

What/who is your target customer that buys your products?
Which types of industry are you targeting? (OEM, Process, Suppliers, etc.)
Size of the Customer
Targeted Area or location?
Designations of Person to target (Director level, Purchase, Maintenance etc.)
Customers have different wants and needs, So, Does you identify their needs?
Customer's Current Services taken from competitors / Products Purchasing from competitors
What types of products do they usually buy?

3C- Know your Competitors

What are your Well knowed competitors?
Where are they located mostly.
What other products do your competitors offer that you don’t?
What are the strengths of your competitors in terms of competitive advantages?
What are the weaknesses of your competitors in terms of competitive advantages?
How are they getting a competitive advantage over you by using which strategies?
What are things that you can’t do what your competitors are doing?
What social media platform your competitors are using
What is the target audience of your competitors?