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    Media Buying & Planning - Vishal Sinha - Sheet1

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    VISHAL SINHA
    The document is a media buying plan for TVS Iqube targeting 18-45 year olds of all genders in Tier 1, 2 and 3 cities with the objective of increasing sales. The client budget is Rs. 10,00,000 which will be allocated across social media (30%), YouTube/website reviews (10%), newspapers (5%), banners/hoardings (20%), TV/radio (10%) and sports event sponsorship (25%).

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    Media Buying & Planning - Vishal Sinha - Sheet1

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    VISHAL SINHA
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    The document is a media buying plan for TVS Iqube targeting 18-45 year olds of all genders in Tier 1, 2 and 3 cities with the objective of increasing sales. The client budget is Rs. 10,00,000 which will be allocated across social media (30%), YouTube/website reviews (10%), newspapers (5%), banners/hoardings (20%), TV/radio (10%) and sports event sponsorship (25%).

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    Media Buying & Planning_ Vishal Sinha - Sheet1

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    The document is a media buying plan for TVS Iqube targeting 18-45 year olds of all genders in Tier 1, 2 and 3 cities with the objective of increasing sales. The client budget is Rs. 10,00,000 which will be allocated across social media (30%), YouTube/website reviews (10%), newspapers (5%), banners/hoardings (20%), TV/radio (10%) and sports event sponsorship (25%).

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    18 views1 page

    Media Buying & Planning - Vishal Sinha - Sheet1

    Uploaded by

    VISHAL SINHA
    The document is a media buying plan for TVS Iqube targeting 18-45 year olds of all genders in Tier 1, 2 and 3 cities with the objective of increasing sales. The client budget is Rs. 10,00,000 which will be allocated across social media (30%), YouTube/website reviews (10%), newspapers (5%), banners/hoardings (20%), TV/radio (10%) and sports event sponsorship (25%).

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    Media Buying

    Client Name TVS

    City Tier Tier 1, 2, 3

    Company/ Product/ Business TVS Iqube

    Target Audience Age Group 18-45

    Gender All Gender

    Objective Sales

    Client Budget: 1000000

    Channels Description %Used In Amt


    Social Media Engaging Leads & Awareness Post Across all Meta Apps 30% 1000000
    Youtube and TVS Website Automobile Influencers to give review regarding The Product look, feel & performance. 10% 1000000
    NewsPaper Ads with Emi offers on various cards 5% 1000000
    Banner & Hording Banners & Hoarding on Prime location 20% 1000000
    TV & Radio Ads will be displayed on the middle of the shows 10% 1000000
    Sports Event Sponsore To be one of the Sports sponsore for a Famous & Trending Sports event 25% 1000000

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