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Thought Control in The Airwaves - Uncovering The BBC's Role in Shaping Public Opinion and Political Discourse
Thought Control in The Airwaves - Uncovering The BBC's Role in Shaping Public Opinion and Political Discourse
Thought Control in The Airwaves - Uncovering The BBC's Role in Shaping Public Opinion and Political Discourse
Political Discourse
MA British Studies
Submitted by:
Berlin, 30.03.2023
Abstract
This paper investigates how the BBC's biased coverage of significant political events,
such as World War II, the Iraq War, and the 2019 General Elections, promotes
propaganda and shapes public opinion. The study reveals that the BBC has acted as
the propaganda arm of the British government, presenting a one-sided view favouring
the government's position. This has led to the BBC becoming a potent tool in
policies. The paper highlights the need for greater accountability and scrutiny of the
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Table of Contents
Abstract............................................................................................................................................... 2
1. Introduction .............................................................................................................................. 5
2. Propaganda............................................................................................................................... 9
2.3. How does propaganda affect public opinion and political discourse? ............................ 10
4. The Influence of the BBC on Public Opinion and Political Discourse ............................... 20
5. Conclusion .............................................................................................................................. 25
6. Bibliography ........................................................................................................................... 26
3
List of Abbreviations
ITV:
CNN:
BARB:
US:
List of Figures
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1. Introduction
The British Broadcasting Corporation (BBC) has wielded a notable influence on public
opinion and political discourse in the United Kingdom since its establishment in 1922.
As a publicly funded organisation, the BBC must remain impartial and unbiased in its
news and current affairs coverage. However, concerns have been raised regarding the
potential role of the BBC in promoting propaganda and influencing public opinion in
This paper aims to scrutinise the role of the BBC in promoting propaganda and the
resulting impact on public opinion and political discourse. The term 'propaganda'
its history and the political context in which it operates. The BBC was instituted in
1922 as a public service broadcaster tasked with providing impartial and independent
news coverage to the British public. However, during World War II, the BBC was
pivotal in promoting propaganda supporting the war effort. The BBC's broadcasts
aimed to augment morale and foster national unity, with programming meticulously
In the post-war period, the BBC's role in promoting propaganda evolved more subtly.
The ascent of television as a mass medium permitted the BBC to reach a broader
audience than ever, making it a formidable tool for shaping public opinion. The BBC's
coverage of the Iraq War 2003 exemplifies its role in promoting propaganda. The crisis
began with military intervention by the US and the UK. However, the BBC's crisis
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coverage exhibited a marked bias in favour of the British government's stance, leading
some to accuse the broadcaster of promoting propaganda supporting the UK's actions.
In recent times, the BBC's role in promoting propaganda has been the subject of
controversy and debate. Critics have accused the BBC of bias in its coverage of
political events, notably in relation to the European Union (EU) and the Scottish
the BBC was accused of providing a platform for pro-Brexit campaigners and failing
remaining in the EU. Similarly, during the Scottish independence referendum in 2014,
the BBC was accused of bias in favour of the Better Together campaign, which sought
to maintain the union between Scotland and the rest of the United Kingdom.
The impact of the BBC's role in promoting propaganda on public opinion and political
discourse is a multifaceted issue. On the one hand, the BBC is responsible for
providing fair and independent coverage of news and current affairs, avoiding
promoting any particular political agenda. On the other hand, however, the BBC's role
in shaping public opinion is undeniable and has the potential to influence political
discourse significantly.
This paper will utilise a diverse range of sources to analyse the role of the BBC in
promoting propaganda, its impact on public opinion and political discourse, and the
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1.1. Significance of Research
The research question on the role of the BBC in promoting propaganda and its
influence on public opinion and political discourse is significant for several reasons.
Firstly, the BBC is one of the world's most prominent and influential broadcasters,
with a long-standing reputation for impartiality and independence in its news coverage.
Whether the BBC has fulfilled its responsibility to remain impartial and unbiased in
pertinent in light of recent political events in the UK, such as the Brexit referendum
and the General Elections of 2019. These events have highlighted the media's potential
and independence.
Finally, the research question has broader implications for studying media and
media, public opinion, and political discourse. By examining the role of the BBC in
understanding of the complex and dynamic relationship between the media and
democracy.
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1.2. Research Question
What is the role of the BBC in promoting propaganda, and how has it influenced public
This paper investigates how the BBC promotes propaganda and affects the public's
perception of political events and discourse. The study will examine how the BBC's
coverage of three specific events - World War II, the Iraq War, and the 2019 General
Elections - demonstrates bias and assess the impact of this bias. By doing so, this
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2. Propaganda
and behaviours toward a particular ideology or agenda (Jowett & O'Donnell, 2018).
Propaganda can be achieved through various means, such as using symbols, language,
and imagery, and often involves the distortion or suppression of information to create
Propaganda has been used throughout history to shape public opinion and advance
the media has played a significant role in creating and disseminating propaganda.
such as using posters, films, and radio broadcasts during World War II to promote
patriotism and demonise the enemy. The Soviet Union also employed propaganda
extensively, using posters and films to promote the ideals of communism and
of modern society, and its use has only grown in the digital age.
Propaganda techniques and strategies are diverse and pervasive and have been utilised
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source's credibility, the message's context, and the target audience's receptiveness. A
study by Jowett and O'Donnell (2018) explores these techniques in depth and argues
that propaganda is most effective when subtle and persuasive rather than overtly
coercive or manipulative.
2.3. How does propaganda affect public opinion and political discourse?
Propaganda has long been a topic of interest in communication studies, as it has been
recognised as a powerful tool for shaping public opinion and discourse (Lasswell,
1927; Chomsky, 1988). According to Jowett and O'Donnell (2018), propaganda refers
direct behaviour to achieve a response that furthers the desired intent of the
propagandist" (p.1). Propaganda can take various forms, including political speeches,
advertisements, news reports, and social media content (Carragee and Roefs, 2004).
Research has shown that propaganda can significantly impact public opinion and
discourse. For example, a study by Mutz and Reeves (2005) found that exposure to
campaign ads can influence voters' attitudes and preferences, even when the ads
(2010) demonstrated that media framing could shape public opinion on political issues
Propaganda can also negatively affect public discourse by promoting polarisation and
and Waldman (2003) found that negative political advertising can reduce voters' trust
in the political process and increase cynicism. Similarly, a study by Stroud (2010)
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showed that exposure to ideologically homogeneous news sources could lead to
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3. BBC and Propaganda
The British Broadcasting Corporation (BBC) is one of the world's most renowned
public service broadcasters. Founded in 1922, the BBC has been mandated by its Royal
entertainment and educational programming. Over the years, the BBC has built a
However, concerns have been raised over the BBC's role in promoting propaganda,
particularly during the war and political unrest. The BBC's coverage of events such as
World War II and the Iraq War has been criticised for its lack of impartiality and for
According to the book "The BBC: Myth of a Public Service" by Tom Mills (2016), the
BBC is not as neutral and impartial as it claims to be. Instead, it is seen as a political
actor that operates within the boundaries set by the British state. The views and
educational background with close links to the government and corporate elite, often
influence the broadcaster's output. This results in inadequate coverage of critical issues
such as war, austerity, and climate change, as the BBC fails to challenge the dominant
In response to these concerns, the BBC has emphasised its commitment to impartiality
and accuracy in reporting. The BBC's Royal Charter, renewed in 2017, specifies that
the corporation must "provide duly accurate and impartial news, current affairs, and
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Kingdom and the wider world" (BBC, 2017). The charter also requires the BBC to
During World War II, the BBC played a crucial role in shaping public opinion and
supporting the war effort. The BBC's broadcasts were listened to by millions of people
worldwide. The organisation used this reach to promote the British war effort and
In his book, This is the BBC: Entertaining the Nation, Speaking for Britain (2022),
Simon Potter argued that BBC faced a formidable challenge from government officials
and civil servants who aimed to exercise control over the organisation and exploit it a
of opinion over the most effective approaches, BBC personnel generally maintained
close working relationships with civil servants and were willing to align with official
positions. He further argued that the BBC's royal charter and license, which underwent
renewal in 1937, conferred substantial authority upon the government with regard to
the BBC and provided for the augmentation of state control during emergencies.
Between 1936 and 1939, the BBC's controller of public relations, Sir Stephen Tallents,
held the position of director general designate of the Ministry of Information (MoI).
Additionally, Sir John Reith, who had previously held the post of director general of
the BBC, served as the minister of information from 1940 to 1942. The MoI was vested
with the power to scrutinise all scripts before they were broadcasted. Outside its news
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conditions or the precise location and scale of damage caused by German bombing
raids. However, as Sir Allan Powell, the wartime chairman of the BBC, observed, the
"silken cords" connecting the BBC with the government occasionally metamorphosed
During the war, BBC personnel were essentially propagandists, although they may not
have been entirely cognizant of this fact. George Orwell, when describing his role in
the BBC Eastern Service to a friend, conceded that he was being "used by the British
According to David Welch (2016), propaganda was an essential tool for the British
government in mobilising public support for the war effort and played a key role in
helping Britain achieve victory. Furthermore, amidst the British propaganda efforts
during the war, dissenting voices levelled accusations against the government for
During the 1930s and 1940s, the British Government referred to its information policy
still selectively omitted facts and subtly twisted truths to suit their agenda. While the
BBC broadcasts differed from Nazi propaganda in tone and content, they still had a
to note that the BBC German Service was created with the political objectives of
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3.2. Iraq War
Beginning on March 20, 2003, and ending on December 18, 2011, the Iraq War, also
known as the Second Gulf War, was a military campaign launched by a coalition of
nations led by the United States against the government of Iraq. The United Kingdom
was a significant contributor to the military efforts. The primary justification for the
war was the belief that Iraq possessed weapons of mass destruction (WMDs); however,
no such weapons were found post-conflict. The removal of Saddam Hussein's regime
led to occupation and reconstruction. The British media, notably the British
Broadcasting Corporation (BBC), provided extensive coverage of the war and the
events leading up to it. Despite being widely consumed by audiences in the UK and
worldwide, the BBC's coverage of the Iraq War has faced allegations of bias and
The government used the BBC to propagate its message that Iraq possessed weapons
of mass destruction and posed a threat to global security. A study funded by Cardiff
University by Professor Lewis (2004) analysed the coverage of the conflict by four
major television news broadcasters in the UK. Specifically, the study examined the 6
pm BBC1 news, the 6:30 pm ITV Evening News, the 7 pm Channel 4 News, and the
9 pm Sky News.
• During the three-week conflict, the BBC quoted 11% of its sources from
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• According to a study, the BBC gave the least attention to Iraqi casualties, which
were mentioned in only 22% of its stories about the Iraqi people.
• British broadcasters were more likely to assume the presence of chemical and
biological weapons than their absence. Even though no such weapons were
found during the war, 89% of references in British broadcasts assumed their
• The toppling of the statue of Saddam Hussain was shown 21 times in total on
the main evening news programs: five times on BBC 1, six on ITV News, seven
on Channel 4, and three on Sky, which had already shown the image many
"fantastic."
scenes of Americans taking control of central Baghdad were met with cheering
Iraqi civilians”.
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Figure 1: Iraqi Response to US Invasion
In 2003, Lord Hutton led the independent Hutton Inquiry to investigate the
who had acted as a source for a BBC report. The report claimed that the government
had manipulated intelligence to justify the Iraq War, alleging that the intelligence had
been "sexed up." However, the inquiry concluded that the story was baseless and that
the BBC had failed to verify the information its source provided adequately. The
inquiry further found that the BBC governance structures needed to be fixed, as the
Hutton Inquiry found that the BBC's story relied solely on an unverified source, and
the corporation did not sufficiently check the accuracy of the information provided.
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In his article, Pilger argues that the BBC, which is supposed to be a public service
broadcaster, failed to provide accurate and critical coverage of the Iraq War. He
accuses the BBC of being too deferential to the British government and accepting its
propaganda about the war without questioning it. Furthermore, when a US missile
struck a Baghdad market and killed 62 people, BBC News employed a strategy of
feigned neutrality by questioning who was responsible, a tactic often used when one's
side commits such atrocities. On Newsnight, a commentator from the BBC dismissed
the incident by stating, "It is a war after all... But the coalition aim is to unseat Saddam
The 2019 General Election in the United Kingdom was a highly contentious political
the election, the role of the media in shaping public opinion was a subject of significant
debate. In particular, the role of the BBC in promoting or hindering certain political
parties became a focus of discussion, with accusations of bias and propaganda being
The role of the media in elections has been a subject of academic study for many years,
with researchers exploring how news coverage shapes public opinion and influences
voting behaviour. In the case of the BBC, as a public service broadcaster, there are
coverage of political events. This is enshrined in the BBC’s Charter, which stipulates
that the organisation should “ensure that controversial subjects are treated with due
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Despite the BBC’s commitment to impartiality, many commentators and politicians
accused the organisation of bias during the 2019 General Election. One of the most
prominent examples of this was the treatment of the Labour Party under leader Jeremy
Corbyn. Some commentators argued that the BBC was biased against Corbyn and that
this bias influenced the election outcome. In an article titled, How the BBC lost the
election, Casalicchio (2019) suggested that the BBC's coverage of the election was
criticised for several reasons, including a perceived bias in favour of the Conservative
Party, a lack of impartiality in its reporting, and a failure to represent a diverse range
The credibility of the BBC was also negatively affected by a series of mistakes during
the 2019 UK General Election campaign. The BBC apologised twice for misleading
editing portraying Boris Johnson positively, and some prominent journalists shared
Islamophobia in the Conservative Party were not given equal attention. Overall, these
factors contributed to a perception that the BBC favoured the Conservative Party and
amplified its message during the election (Fenton, 2019). According to Morrison
(2020), the BBC's selection of pundits was not consistently balanced, and there was a
bias toward the Conservative Party among the pundits who appeared on the program.
Piazza and Lashmar (2019) and Daniels (2019) addressed the issue of media bias in
the 2019 UK General Election coverage, focusing on the BBC's portrayal of the Labour
Party and its leader, Jeremy Corbyn. While Piazza and Lashmar argued that the media's
portrayal of Corbyn as a radical and unelectable figure reinforced the centrists' position
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within the party and contributed to the party's eventual defeat, Daniels focused on the
specific ways in which the BBC's coverage exhibited a bias against the Labour Party.
news stories related to the Labour Party, and a failure to hold the Conservative Party
to account for its record in government as evidence of the BBC's bias. Both articles
highlight the critical role of the media in shaping public opinion and influencing
political outcomes.
Discourse
The media plays a critical role in shaping public opinion and political discourse. The
media influences how people understand and interpret the world by providing
information and analysing current events. News outlets, social media platforms, and
cover and how to frame them. This power can be used to promote certain ideas and
As the largest broadcaster in the UK, the BBC holds significant influence in shaping
public opinion and political discourse. It is one of the major players in the media
worldwide.
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4.1. The role of the BBC in shaping public opinion
The BBC has significantly shaped public opinion as one of the world's most recognised
and respected media organisations. It has been instrumental in shaping the public's
understanding of current events and issues, providing coverage that has influenced
how people perceive and think about various topics. Through its news programs,
documentaries, and other programs, the BBC has helped shape public opinion on
various issues. Its reach and audience are vast. Data shows that the BBC has a
significant role in shaping public opinion, making it a vital institution for informing
A study by the Reuters Institute for the Study of Journalism (2018) found that the BBC
remains the most trusted news source in the UK, with 62% of respondents saying they
According to the BARB Quarterly Reach Report (2019), as seen in Fig. 2, BBC One
was the leading TV channel in the United Kingdom, with a reach of approximately
55%. Channel 4 and BBC Two followed closely with a reach of 50% and 49%,
respectively. These three channels are the most popular and widely viewed in the UK,
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Figure 2: BARB Quarterly Reach Report (2019)
In another survey conducted among adults who follow the news by Ipsos MORI
(2020), it was found that the BBC is the most likely source for accurate news
coverage, with 62% of respondents indicating they would turn to it, followed by 9%
opting for Sky News and 5% for ITV. Regarding impartial news coverage, half of the
respondents (51%) said they are most likely to turn to the BBC, while 7% opted for
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These findings suggest that a significant portion of the population perceives the BBC
as a trusted and impartial news source. A large segment of the population constructs
their opinion based on the information and news they get from the BBC.
Political discourse refers to exchanging ideas and opinions on political issues among
political beliefs, values, and goals. It plays a crucial role in shaping public opinion,
setting the political agenda, and mobilising voters. The media plays a crucial role in
controlling political discourse by shaping the information the public can access and
influencing how political issues are discussed and framed. The media can influence
public opinion and affect political outcomes through various forms of media, such as
newspapers, television, radio, and social media. For example, media outlets can choose
which political issues to cover, how to frame them, and which voices to include in their
reporting. They can also focus on certain story aspects while ignoring others, shaping
how people perceive the issue. The media's control over political discourse can be
responsibility.
The BBC is a public service broadcaster that has significantly shaped political
discourse in the United Kingdom. Scholars have examined the impact of the BBC on
parties, the framing of issues, and the impact of the BBC's news coverage on public
opinion.
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Several studies have explored the relationship between the BBC and political
discourse. According to a survey by Ipsos MORI in 2020, the BBC remains the most
trusted news source in the UK, with 62% of respondents stating that they trust the BBC
to provide accurate and impartial information. This level of trust is significantly higher
than that of other news sources, including commercial broadcasters and social media
platforms.
Moreover, a study by the Reuters Institute for the Study of Journalism found that the
BBC's online news platform is the most widely used in the UK, with 54% of online
news consumers accessing BBC News at least once a week. In all Radio listening,
Nielsen et al. (2020) found that the BBC still accounted for 63% of all radio listening
This suggests that the BBC significantly influences the country's news agenda and
political discourse.
BBC news coverage from 2007 and 2012, concluded that conservative opinions
received more airtime than progressive ones. When reporting on the UK's relationship
with Europe, the BBC often portrayed the EU as an issue that needed to be addressed
In his article Pluralism or partisanship Morrison (2020) suggested that the BBC's
selection of pundits was not consistently balanced and that there was a bias toward the
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5. Conclusion
This paper has examined the role of the BBC in promoting propaganda and its impact
on public opinion and political discourse. It is evident from the analysis of the three
case studies that the BBC has been a potent tool for disseminating propaganda and
BBC's coverage of World War II, the Iraq War, and the 2019 General Elections
highlight how the BBC has acted as the propaganda arm of the British government. In
these instances, the BBC's coverage was biased and unbalanced, presenting a one-
The BBC's influence in shaping public opinion and driving political discourse should
political perspectives and construct their worldviews. Moreover, the BBC's broad
reach and audience make it a critical medium in shaping public opinion, particularly
impartial and present balanced perspectives. However, the findings presented in this
paper reveal that the BBC has frequently fallen short of this standard in its coverage
of critical events.
In conclusion, this paper highlights the need for greater scrutiny and accountability of
the BBC's role in promoting propaganda. The BBC must strive to maintain its
impartiality and provide a balanced view of events to avoid the risk of becoming a tool
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