BENJAMIN I.

LIUSON
The Generics Pharmacy
PROFILE OF THE ENTREPRENEUR:
Name: Benjamin I. Liuson

Sex: Male

Address: Philippines
* recent address not stated

Family Background:
a. came from a traditional Chinese family
b. married to Judy Liuson
* children not stated
PROFILE OF THE ENTREPRENEUR:
Educational Attainment: graduated
from the University of the East with a
degree in Business Administration and
earned his MBA from the Ateneo de
Manila University.

Hobbies/Interest: love for his craft of

involving himself in the family business
of making eyeglasses and frames.
* No recent hobbies and interest shown in various websites.
History
1949 - Pacific Insular Co. was
founded
1959 - Mr. Liuson’s parents
bought the company.
1983 - Seeing the need for
affordable medicine
1989 - The company decided
to sell generic drugs primarily
to government hospitals
History
2001 - The company
ventured into retail
2007 - The Demand Grew
2012 - Achieved target of
1400 outlets
2016 - TGP partnership with
Robinsons Retail
2022 – 15th Year of TGP
 Benjamin I. Liuson
How did he saw the opportunity?
In the Philippines, illness often comes with a
hefty price tag. One major reason is the high
cost of medicine, especially those that carry
brands of multinational drug companies

Benjamin Luison believes that it does not

have to be that way, that there must be a
solution to make healthcare more affordable
for Filipinos.
 Benjamin I. Liuson
How did he saw the opportunity?

Luison desired to put vital medicines that are

inexpensive and within easier reach of
Filipinos

Establishing The Generics Pharmacy in 2001,

has grown to become one of the largest
retailers of medicines in the Philippines
Benjamin I. Liuson
Was he able to face a problem in the
introduction or growth stage of the business?
Generic or unbranded medicines were not
widely accepted at that time

Copycats of pharmaceutical venture

Lack of adequate doctors and medical

professionals support in promoting and
prescribing generics
Benjamin I. Liuson
How did he overcome it?

Perseverance
"You just have to keep on doing it" - Liuson

Produce complete range of safe, effective,

and quality generic medicines

Sell to mostly poor patients who cannot afford

to pay for branded medicines
COMMERCIAL
 Products

Prescription Medicine Vitamins and Supplements

 Products

Medical Devices and Supplies Beauty and Personal Care

 Products

Over-the-counter Medicine Home Remedy

Filipino values that made him
successful

Visionary
Competitive
Hardworking
Industrious
Determined
Religious
 "Crack your head,
use your brain, and
don't be afraid to try
new things"
- Liuson

By : Oliveres | Singhid | Tingson | Toral | BN1A

References:
APEA - Asia Pacific Enterprise Awards. (2018, July 31). The Generics Pharmacy (TGP Pharma Inc) | APEA -
Asia Pacific Enterprise Awards. APEA - Asia Pacific Enterprise Awards - Asia Pacific’s Most Prestigious
Awards for Entrepreneurs. https://apea.asia/philippines/hall-of-fame-ph-2017/the-generics-
pharmacy/#:~:text=Liuson%20graduated%20from%20the%20University,helm%20of%20DLI%20in%201974.

PharmaBoardroom. (2014, February 13). PharmaBoardroom - The Generics Pharmacy.

https://pharmaboardroom.com/directory/the-generics-
pharmacy/#:~:text=Company%20description&text=The%20Generics%20Pharmacy%20stemmed%20from,i
mporting%20and%20wholesaling%20pharmaceutical%20products.

Drugstore Philippines - The Generics Pharmacy. (2023, January 27). About Us | The Generics Pharmacy.
Drugstore Philippines - the Generics Pharmacy. https://tgp.com.ph/about-us/

TGP Online Store | Trusted & Affordable Medicine in the Philippines. (n.d.). https://store.tgp.com.ph/

Tgpheadoffice. (2022). The Success Story of ‘The Generics Pharmacy.’ Drugstore Philippines - the Generics
Pharmacy. https://tgp.com.ph/success-story-generics-pharmacy/