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Rizal Reviewer
Rizal Reviewer
Rizal Reviewer
An act to include in the curricula of all public and June 12, 1864 – Archduke Maximillian of Austria was
private schools, colleges, and universities courses on installed by Napoleon III as puppet emperor of Mexico.
the life, works, and writings of Jose Rizal, particularly his
novels, Noli Me Tangere and El Filibusterismo, May 15, 1867 – Juarez defeated the Maximillian forces
authorizing the printing and distribution thereof, and with U.S. Support & executed Maximillian on June 19.
for purposes.
Jose P. Laurel – the sponsor the said law. Italians and Germans succeeded in unifying their
nations.
Claro Mayo Recto – the author or main proponent of England – was known as the World’s Leading Imperialist
the law. Power.
It was enacted and signed on June 12, 1956 which Queen Victoria proudly asserted “Britannia rules the
coincides the Philippine Independence Day. waves”
Section 1 : This section mandates the students to read Emperor Meiji (Mutsuhito) modernized Japan by freely
the two greatest novels of Rizal. These two shall be accepting Western influences, including imperialism.
included in the curricula of all schools, colleges and
universities, public or private. Spain as the “Mistress of the World”
Section 2: This section mandates the schools to have
“an adequate number” of copies in their libraries.
Section 3: This section orders the Board of National HISTORICAL BACKGROUND OF THE PHILIPPINES
Education to publish the works in English, Tagalog, and ON RIZAL’S TIMES
other major Philippine languages.
Filipinos were unfortunate victims of the evils of the Ang hindi magmahal sa kanyang salita
unjust, bigoted and deteriorating colonial power. Mahigit sa hayop at malansang isda,
Kaya ang marapat pagyamaning kusa
Na tulad sa inang tunay na nagpala.
EVILS OF THE UNJUST COLONIAL POWER
Ang wikang Tagalog tulad din sa Latin
*Instability of colonial administration Sa Ingles, Kastila at salitang anghel,
*Corrupt Officialdom Sapagka't ang Poong maalam tumingin
*No Philippine representation in the Spanish Cortes Ang siyang naggawad, nagbigay sa atin.
*Human Rights Denied to Filipinos
*No Equality Before the Law Ang salita nati'y huwad din sa iba
*Maladministration of Na may alfabeto at sariling letra,
Justice Na kaya nawala'y dinatnan ng sigwa
*Racial Discrimination Ang lunday sa lawa noong dakong una.
*Frailocracy
*Forced Labor or
“Polo Y Servicios” * Rizal’s parents employed private tutors to give him
*Haciendas Owned lessons at home. The first was Maestro Celestino and
by the Friars the second, Maestro Lucas Padua.
*The Guardia Civil
* Later, an old man named Leon Monroy, a former
classmate of Rizal’s father became his tutor. This
WHY RIZAL is our GREATEST NATIONAL HERO teacher lived at the Rizal home and instructed Rizal in
Spanish and Latin. Unfortunately, he did not live long.
“Consummatum Est!” He died five months later.
* At the age of 3, Rizal learned the alphabet from his FIRST DAY IN BIÑAN SCHOOL
mother. * Paciano enrolled Rizal to the school of Maestro
Justiniano Aquino Cruz.
* At the age of 5, while learning to read and write, Rizal
already showed inclinations to be an artist. He * Rizal met the bully, Pedro. Rizal, who was angry at
astounded his family and relatives by his pencil this bully for making fun of him during his conversation
drawings and sketches and by his moldings of clay. with the teacher, challenged Pedro to a fight. Rizal
having learned the art of wrestling from his athletic Tio
* At the age of 8, Rizal wrote a Tagalog poem, "Sa Aking Manuel, defeated the bigger boy.
Mga Kabata," the theme of which revolves on the love
of one’s language. * After class, a classmate named Andres Salandanan
challenged him to an arm-wrestling match. Rizal having
the weaker arm, lost and nearly cracked his head on the
“Sa Aking Mga Kabata” sidewalk.
Why from woods and vales After finishing the fourth year of his medical
do we hear sweet measures ringing course, Rizal decided to study in Spain . He could no
that seem to be the singing longer endure the rampant bigotry, discrimination, and
of a choir of nightingales? the hostility in the University of Santo Tomas.
Why should the spring that glows * Continued his studies in Medicine at the Universidad
its crystalline murmur be tuning Central de Madrid
to the zephyr's mellow crooning * Degree of Licentiate in Medicine in 1884
as among the flowers it flows? * Degree of Philosophy and Letters in 1885
SPAIN AS A REALIZATION * 25-year-old Rizal completed in 1887 his eye
* It was a venue for realizing Rizal’s dreams. specialization under the renowned Prof. Otto Becker in
Heidelberg
* He finished his studies in Madrid and this to him was
the realization of the bigger part of his ambition. * Left Heidelberg a poem, “A las flores del Heidelberg”;
both an evocation and a prayer for the welfare of his
*His vision broadened to the point of awakening in him native land and the unification of common values
an understanding of human nature, sparking in him the between East and West.
realization that his people needed him.
“THE JOURNEY INTO LIGHT” Rizal wrote on his travel diary: “ The general
apperance of Point Galle is picturestic but
“From Rizal’s First Journey to Europe up to his First lonely and quiet and at the same time sad”
Homecoming” Colombo – capital of Ceylon
1882 - 1887
Rizal was enamored by Colombo because of its scenic
beauty and elegant buildings
SPAIN (1882-1885) “Colombo is more beautiful, smart and elegant than
Singapore, Point Galle and Manila”
After finishing the 4th year of the medical course in the
University of Santo Tomas, Rizal decided to complete Aden – city hotter than Manila; Rizal was amused to see
his studies in Spain the camels, for the first time
Aside from completing his studies in Spain, Rizalian his City of Suez – the Red Sea terminal of the Suez Canal
“secret mission’ – was to observe keenly the life and
the culture, languages and customs, industries, Rizal was impressed in the beautiful moonlight
commerce and government and laws of the European which reminded him of Calamba and his family
nations in order to prepare himself in the mighty task of Suez Canal – canal which built by Ferdinand de Lesseps
liberating his oppressed people from Spanish tyranny (French diplomat-engineer) which was inaugurated on
This Rizalian secret mission was likewise disclosed by November 17, 1869
Paciano in his letter to his younger brother dated Port Said – the Mediterranean terminal of the Suez
Manila, May 20, 1882. Canal
Rizal’s departure for Spain was kept secret to avoid NAPLES AND MARSEILLES
detection by the Spain authorities and the friars.
Jose Mercado – Rizal used this name; a cousin from June 11, 1882 – Rizal reached Naples
Biñan. Rizal was pleased on this Italian City because of its
May 3, 1882 – Rizal departed on board the Spanish business activity, its lively people ad its panoramic
steamer Salvadora bound for Singapore beauty
Night of June 12, 1882 – the steamer docked at the
SINGAPORE French harbor of Marseilles
Donato Lecha – the ship captain from Asturia. Spain Rizal visited the famouse Chateau, where Dantes, hero
befriended Rizal. of the Count of Monte Cristo was imprisoned
Rizal stayed two and a half days in Marseilles
-Rizal described him as an affable man, “much
more refined than his other countrymen and
colleagues that I have met. “ BARCELONA
Rizal played chess with his fellow passengers who were Afternoon of May 15, 1882 – Rizal left Merseilles by
much older that he train for the last lap of his trip to Spain
Rizal crossed the Pyreness and stopped for a day at the students at the house of the Paterno brothers (Antonio,
frontier town of Port Bou Maximo and Pedro) and practicing fencing and shooting
June 16, 1882 – Rizal finally reached his destination – at the gymnasium
Barcelona
Rizal’s first impression of Barcelona, the greatest city of Antigua Café de Levante – during the summer twilights,
Cataluña and Spain’s second largest city was this is where Rizal sipped coffee and fraternized with
unfavorable the students from Cuba, Mexico, Argentina etc
Las Ramblas – the most famous street in Barcelona On Saturday evenings, Rizal would visit the home of
Amor Patrio (Love of Country) – nationalistic essay, Don Pablo Ortiga y Rey (former city mayor of Manila)
Rizal’s first article written on Spain’s soil who now lived in Madrid with his son (Rafael) and
Under his pen-name Laong Laan, appeared in print in daughter (Consuelo).
Diariong Tagalog on August 20, 1882 Circulo Hispano-Filipino (Hispano-Philippine Circle)- a
society of Spaniards and Filipinos which Rizal
It was published in two texts joined shortly after his arrival in Madrid in 1882
– Spanish and Tagalog
– the Spanish text was the one originally written by Me Piden Versos (They Ask Me For Verses)- upon the
Rizal in Barcelona, the tagalog text was a Tagalog request of the members of this society, Rizal wrote this
translation made by M.H. del Pilar poem which he personally declaimed during the New
Year’s Eve reception of the Madrid Filipinos held in
Basilio Teodoro Moran – a friend of Rizal in Manila and the evening of December 31, 1882
the publisher of Diariong Tagalog where Rizal sent this In this sad poem, Rizal poured out the cry of his
article agonizing heart.
Diariong Tagalog – the first Manila bilingual Rizal economized on his living expenses, and with the
newspaper (Spanish and Tagalog) money he saved, he purchased books from a
Los Viajes (Travels) – Rizal’s second article for second- hand book store owned by a certain Señor
Diariong Tagalog Roses
Beecher Stowe’s Uncle Tom’s Cabin and Eugene Sue’s
Rizal received sad news about the cholera that was The Wandering Jew- these two books aroused Rizal’s
ravaging Manila and the provinces according to sympathy for the oppressed and unfortunate
Paciano’s letter, dated September 15, 1882 people
RIZAL IN ITALY
June 27, 1887- Rizal reached Rome, the “Eternal City” ARRIVAL IN MANILA
and also called the “City of the Caesars” August 3, 1887- the moon was full and Rizal slept
Rizal was thrilled by the sights and memories of the soundly the whole night. The calm sea, illuminated by
Eternal City. Describing to Blumentritt, the “grandeur the silvery moonlight, was a magnificent sight to him
that was Rome”, he wrote on June 27, 1887 Near midnight of August 5, 1887, the Haiphong arrived
in Manila
June 29, 1887- the Feast Day of St. Peter and St. Paul,
Rizal visited for the first time the Vatican,
the “City of the Popes” and the capital of HAPPY HOMECOMING
Christendom August 8, 1887- Rizal returned to Calamba
In Calamba, Rizal established a medical clinic. His first
Every night, after sightseeing the whole day, Rizal patient was his mother, who was almost blind.
returned to his hotel, very tired. “I am tired as a
dog,” he wrote to Blumentritt, “but I will sleep as Rizal, who came to be called “Doctor Uliman” because
a God” he came from Germany, treated their ailments and
After a week of wonderful sojourn in Rome, Rizal soon he acquired a lucrative medical practice
prepared to return to the Philippines. He had
already written to his father that he was coming Rizal opened a gymnasium for young folks, where he
home introduced European sports.
FIRST HOMECOMING (1887-1888) Rizal suffered one failure during his six months of
sojourn in Calamba—his failure to see Leonor Rivera.
Because of the publication of the Noli Me Tangere
and the uproar it caused among the friars,Rizal was
warned by Paciano (his brother), Silvestre Ubaldo
(his brother-in-law), Chengoy (Jose M. Cecilio) and
other friends not to return home.
• Public relations is building good relationships with the PR has been practiced in the Philippines for
company's various public by obtaining favorable more than half a century.
publicity, building up a good "corporate image," and
handling or heading off unfavorable rumors, stories, "Pacific birthplace of public relations"
and events.
Introduced by the Americans in the mid-1940s, the field
- Public Relations, or PR, are the overall term for started with the public information officers of the U.S.
marketing activities that raise the public's Army regularly issuing news releases to members of the
consciousness about a product, service, individual, or Philippine media
issue. In short, PR is the management of a company's
public image that helps the public understand the In 1947, the Business Writers Association of the
company and its products. Philippines was organized to promote the idea of
corporate social responsibility and to underscore the
PUBLICITY: AN IMPORTANT PART OF PR growth in the Philippine economy.
- Publicity also aims to create interest in a person, Through the Business Writers Association of the
product, idea, organization, or business establishment Philippines Awards, outstanding business persons were
generally through the generation and placement of recognized not only for their entrepreneurial success
favorable stories in the news media such as but also, what is more important, for their
newspapers, magazines, TV, radio, and through any contributions to the community.
social media platform.
Notable of the early Filipino PR pioneers are Pete
- Advertising relies on purchasing power to get a Teodoro and Jose Carpio. Teodoro, then PR director of
message across, and publicity relies solely on the Elizalde & Company, a paint manufacturer, is credited
quality of content to persuade others to get the with having undertaken the first organized PR
message out. campaign.
Publicity can be defined as a form of public relations Teodoro's company was competing directly with a large
that provides news or information in the media. American corporation thus his program was geared
toward winning the goodwill and patronage of local
Publicity is also how a business or organization is architects and contractors.
perceived in the media.
Carpio managed the first major association campaign.
PUBLICITY VS ADVERTISING As the Manila-based manager of the Philippine
Association, a business and civic organization formed in
1949.
Publicity
Carpio with the help of business leaders, helped restore
- Publicity is something that does not have to be paid
a favorable investment climate in the Philippines. The
for.
country at that time was reeling from the ravages of
World War II and the Japanese occupation as well as a
- Word of mouth, hosting informative sessions,
communist led insurgency by the Hukbalahap in the
Seminars
countryside.
Advertising
In 1966, San Miguel Corporation, one of the biggest
Filipino companies since its founding in 1890 and better
known worldwide for San Miguel beer, established the
first PR department. Carpio organized and headed the It's about getting influencers and mavens to start
department. talking so that it cascades down to the rest of the
prospects. The only difference is that instead of
Baldomeo Olivera of the Philippine Long Distance and columnists you have bloggers and you have social
Telephone (PLDT) Company was the first to be retained networks instead of print and magazines.
by a large corporation and given top managerial rank as
vice president for PR. In the 2009 Digital Readiness Report made by
iPressroom, it was revealed that PR companies in the
Significant strides were likewise achieved in the US are leading the charge for social media and not
government sector. Major departments had press traditional advertising agencies. This makes perfect
relations officers. In 1954, the Office of the Press sense because it's brand image management is the core
Secretary was elevated to cabinet rank. essence of social media campaigns.
The imposition of Martial Law in 1971 and the urgency THE PUBLIC RELATIONS SOCIETY OF THE
to sell former President. PHILIPPINES
Ferdinand Marcos' "New Society" to the Filipinos gave The Public Relations Society of the Philippines (PRSP)
PR a double-edged sword. is the country's premier organization for public relations
professionals.
The practice grew in stature as evidenced by the 1973
reorganization of the Office of Press Secretary into a In its roster are practitioners who represent business
full-fledged department called the Department of and industry, government, non-profit organizations,
Public Information, the period was also characterized hospitals, schools, hotels and professional services
by restrictions on corporate speech and muzzling of the among others. PRSP is a non-stock, non-profit
Philippine press. Francisco Tatad, a former organization established on February 19, 1957 by
newspaperman, was the first Information Secretary to leading PR practitioners in the country.
become a cabinet member.
The Society's mission is to advance the practice of
The People's Revolution that ended the Marcos public relations by;
regime in 1986 and restored most of the country's
constitutional freedoms signaled a new era of (1) uniting those engaged in the profession;
Philippine PR (2) encouraging continuing education of practitioners;
(3) generating public confidence in the profession by
PR has become a very important part of Philippine promoting high ethical practice and encouraging high
government. Filipino PR practitioners understand that standards of public service;
strategic government PR creates awareness and (4) playing the active role in all matters affecting the
generates acceptance of public policies and programs. practice of public relations; and
It also projects an image of good, legitimate (5) strengthening the relationships of public relations
governance. professionals with employees and clients, government
at all levels, educators, with media and the general
PR is a concept from the West that has been public.
transplanted to Asia. But Philippine PR has drawn its
sustenance from its own soil. Philippine PR practitioners
have been faithful to their culture, making PR in the
Philippines relevant to Filipinos- especially when the
government is involved. Philippine PR is self-propelled.
dynamic and professional.