RESTAUR

ANT
Yolla Wietanto
ABOUT US

At Contoso, we empower businesses to

foster collaborative thinking to further
drive workplace innovation. By closing
the loop on restaurant management, we
help businesses streamline their point -
of-sale experience.

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 PROBLEM

MARKET GAP CUSTOMERS FINANCIALS

Restaurants need new 10% increase of POS New restaurant tools
software solutions but efficiency prove that increased profits by $20
are using old or there’s a market for million in 2019
outdated tools and simpler POS tools
services

COSTS USABILITY
Loss of potential income Service industry
by not offering new tools professionals want
for restaurant workers something that’s easy to
adopt and simple to use
for their restaurant

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 SOLUTION

CLOSE THE GAP TA R G E T A U D I E N C E COST SAVINGS EASY TO USE

Our product makes Restaurant managers Reduce costs for client A simple product that
restaurant management by helping restaurants gives restaurants the
easier, and no other gauge their inventory information they need in
product on the market and reservations order to make informed
offers the same benefits staffing decisions

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PRODUCT OVERVIEW

UNIQUE FIRST TO MARKET

Only product specifically First beautifully
dedicated to the designed product that's
restaurant industry both stylish and
functional

TESTED AUTHENTIC
Conducted testing with Designed with the help
restaurants in the area and input of restaurant
and service workers in
the field

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 PRODUCT BENEFITS

Simple and efficient to use

Quick customer service assistance

Free 90-day customer service phone number

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COMPANY OVERVIEW
BUSINESS MODEL

RESEARCH
We based our research on market trends and
data from over 1,000 restaurants

ABSTRACT

We believe managers need new industry tools to

help run their restaurants

DESIGN

Minimalist design and easy to use

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 MARKET OVERVIEW

$3B $2B $1B

Opportunity to build Freedom to invent Few competitors
Fully inclusive market Selectively inclusive market Specifically targeted market
Total addressable market Serviceable available market Serviceable obtainable market

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 MARKET COMPARISON

$3B $2B $1B

OPPORTUNITY TO BUILD FREEDOM TO INVENT FEW COMPETITORS

Addressable market Ser viceable market Obtainable market

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OUR COMPETITION

CONTOSO COMPETITORS
Our product is priced below that of other restaurant Company A
industry tools on the market Product is more expensive

Simple and easy to use product, compared to the Companies B & C

complex tools of the competitors Product is expensive and inconvenient to use

Affordability is the main draw for our consumers to Companies D & E

our product Product is affordable, but inconvenient to use

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COMPETITION

CONVENIENT

A CON TOSO

EXPENSIVE AFFORDABLE

B
E
D
C

INCONVENIENT

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 GROWTH STRATEGY
How we’ll scale in the future

FEB M AY OCT
20XX 20XX 20XX

Roll out product to local Release the product to Gather feedback from the
restaurants to help the regional businesses restaurant community to
establish the product and monitor stock trends expand availability of the
in the restaurant industry product

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 TRACTION
Forecasting for success

KEY METRICS REVENUE BY YEAR

$40.000
GROSS NET
CLIENTS ORDERS
AVENUE REVENUE
$30.000
20XX 10 1100 $10,000 $7,000

$20.000
20XX 20 200 $20,000 $16,000

20XX 30 300 $30,000 $25,000 $10.000

20XX 40 400 $40,000 $30,000

$0
20XX 20XX 20XX 20XX

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2-YEAR ACTION PLAN

Supply Run focus Gather

volunteers groups feedback

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Test with Regional Deliver to

restaurants launch consumers

20XX
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

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 FINANCIALS

Y EAR 1 Y EAR 2 Y EAR 3

Income

U sers 50,000 400,00 0 1,600, 0 0 0

Sal es 500,00 0 4,000, 0 0 0 16,000 , 0 0 0

Av erage Price per Sal e 75 80 90

Rev enue @ 15% 5,625, 0 0 0 48,000 , 0 0 0 216,00 0 , 0 0 0

GROSS P ROFIT 5,625, 0 0 0 48,00 0, 0 0 0 21 6,000, 0 0 0

Expenses

Sal es & Marketing 5,062, 5 0 0 38,400 , 0 0 0 151,20 0 , 0 0 0 70%

Customer Serv ice 1,687, 5 0 0 9,600, 0 0 0 21,600 , 0 0 0 10%

Product Dev el opm ent 562,50 0 2,400, 0 0 0 10,800 , 0 0 0 5%

Research 281,25 0 2,400, 0 0 0 4,320, 0 0 0 2%

TOTAL EXP EN SES 7, 593 , 7 5 0 52, 80 0, 0 0 0 1 87, 920, 0 0 0

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 MEET THE TEAM

TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN RAJESH SANTOSHI

President Chief Executive Officer Chief Operations Officer VP Marketing

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 THE FULL TEAM

TA K U M A H AYA S H I MIRJAM NILSSON FLORA BERGGREN RAJESH SANTOSHI

President Chief Executive Officer Chief Operations Officer VP Marketing

GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBIN KLINE

SEO Strategist Product Designer Content Developer team

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 FUNDING

$12K $14K $32K $82K

ANGEL
R E TA I L S A L E S INVESTMENTS CASH SHARES
Revenue obtained from Amount obtained through Liquid cash we have on Number of shares converted
restaurant online market other investors hand into USD

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 At Contoso, we believe in giving 110%. By improving the tools of restaurant
management, we help businesses streamline their point -of-sale experience. We
SUMMARY thrive because of our market knowledge and a great team behind our product.
As our CEO says, "Efficiencies will come from proactively transforming how
we do business."

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 THANK YOU

Mirjam Nilsson

206-555-0146

mirjam@contoso.com

www.contoso.com

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