Professional Documents
Culture Documents
CH 12 Assignment
CH 12 Assignment
prevent confusion and maintain a professional, user-centered design. Here are four guidelines with
examples to help steer clear of this trap:
Guideline: Maintain consistent language and visual elements that are neutral and objective, avoiding
human-like traits.
Example: In a healthcare application, instead of using a character with a smiling face to represent
wellness, use a universally recognized symbol like a heart or a green checkmark to avoid implying
emotions or human attributes.
Guideline: Opt for clear and formal terminology rather than colloquial or anthropomorphic language.
Example: In a financial app, when describing a successful transaction, use phrases like “Transaction
Complete” or “Payment Successful” rather than saying “Great job!” to maintain a professional tone and
avoid anthropomorphism.
Guideline: Provide feedback and notifications that are task-focused rather than implying human
emotions.
Example: In an e-commerce app, if a user enters incorrect payment information, display an error
message like “Invalid Card Details. Please check and try again” instead of saying “Oops! Looks like you
made a mistake.” This avoids implying that the interface understands the user’s intentions or emotions.
Guideline: Avoid collecting or displaying unnecessary personal information or data that may contribute
to anthropomorphic perceptions.
Example: In a productivity tool, refrain from showing the user’s personal schedule or tasks in a way that
might make it seem as if the interface knows more about the user than is necessary. Instead, display
relevant information without implying a deeper understanding of the user’s life.
Following these guidelines helps create user interfaces that are clear, professional, and respectful of user
boundaries, avoiding the inadvertent attribution of human characteristics. This ensures that users can
interact with the interface in a straightforward and efficient manner without misinterpreting the system’s
capabilities.