Human Communication 4th Edition

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 Chapter 10
Student: ___________________________________________________________________________

1. Explain the process of brainstorming as it is used for topic selection.

2. What is a personal inventory and how does it work in topic selection?

3. Why is commitment to a topic important?

4. Explain two methods of narrowing a topic. How can you know if you have narrowed it enough?
5. What is the difference between a captive and a voluntary audience, and what difference does the
distinction make to the speaker?

6. Choose a broad topic and then create your own concept map to narrow that topic.

7. Name the four levels of audience analysis and explain each.

8. State why demographic analysis is important to the public speaker.

9. Explain the notion of microtargeting as it functions for the public speaker.

10. Distinguish among attitudes, beliefs, and values by defining and providing an example of each.

11. What are three methods of audience analysis and how does each work?

12. Explain three ways of gaining information about an audience through questionnaires.
13. How does a speaker adapt verbal and nonverbal codes to a specific audience?

14. How does a speaker adapt the topic to an audience?

15. How does a speaker adapt the purpose of the speech to a specific audience?

16. What are four ways you can adapt yourself and your message to the audience?
17. Explain the connection between microtargeting and audience analysis.

18. Keeping questionnaires anonymous reduces the value of the information.

True False

19. Thinking of as many topics as you can in a limited amount of time is called taking a personal
inventory.

True False

20. You analyze your audience to become more insightful about how you approach your topic.

True False

21. An inference is a definite conclusion based on facts.

True False

22. You should evaluate your topic to make sure it is important to both you and your audience.

True False

23. Topic commitment is a stronger predictor of speech effectiveness than preparation time.

True False

24. You should always select a topic area about which you know very little or nothing so you can
learn research skills.

True False

25. A good way to save research time is to narrow the topic when you select it.

True False

26. Moving from abstract to concrete or from general to specific are two ways suggested in the text to
narrow a topic.

True False
27. To get the audience to remember your three main points is an example of a long-range goal.

True False

28. When you happen to hear a commercial announcement in the middle of a program that you
chose to watch, you are a voluntary audience for that commercial.

True False

29. Demographic analysis is the process of discovering whether the audience is captive or voluntary.

True False

30. Level three in audience analysis is determining audience interest and audience knowledge of the
topic.

True False

31. An attitude is a tendency to respond favorably or unfavorably to some person, object, idea, or
event.

True False

32. A belief is a deeply rooted attitude that governs our values.

True False

33. To make the determination that an audience favors the pro-life position because they are
predominantly Roman Catholic is an example of an observation.

True False

34. Using word concepts in a questionnaire is a way to discover audience attitudes toward specific
issues.

True False

35. A successful public speaker must adapt the message to the specific audience.

True False

36. A new type of audience analysis that brings national issues down to the individual level is termed

A. personal inventory.
B. brainstorming.
C. involvement.
D. microtargeting.
37. Which of the following is not required for individual brainstorming?

A. Give yourself a limited amount of time.

B. Critically evaluate every choice before listing.
C. Select items that have the most appeal to you.
D. Select items that have the most appeal to your audience.

38. Which of the following is not recommended in the book as a way to select a topic?

A. individual brainstorming
B. personal inventories
C. use of personal knowledge
D. psychic review

39. Which of the following is not one of the ways of determining if the topic is narrow enough?

A. There is sufficient information about the topic.

B. The information can be told within the time limits.
C. The topic can be discussed with enough depth to keep the audience interested.
D. The topic will appeal to the audience.

40. Which of the following is not one of the four levels of audience analysis?

A. determining whether the audience is captive or voluntary

B. determining whether the audience is heterogeneous or homogeneous
C. demographic analysis
D. audience interest in and knowledge of the topic

41. An attitude is

A. a conviction.
B. a predisposition to respond favorably or unfavorably.
C. a deeply rooted set of beliefs.
D. a set conviction.

42. If you ask people to rank their favorite pastimes, you are asking for

A. inferences.
B. attitudinal information.
C. observations.
D. adaptation.
43. Which of the following is an observation about an audience?

A. The audience is meeting in a sorority house at one of their regular Monday night meetings.
B. The audience members are members of the sorority.
C. The audience is interested in hearing about Greek life on campus.
D. The audience is voluntary because the members chose to belong to the sorority.

44. Wisdom, freedom, and security are all examples of

A. values.
B. attitudes.
C. inferences.
D. beliefs.

45. Which of the following is not a method recommended in the book for gathering inferences about
an audience from questionnaires?

A. Use word concepts to find out the extent to which the audience favors or disfavors them.
B. Ask audience members to rank values.
C. Ask questions that place audience members in identifiable groups.
D. Determine the audience members' astrological signs to indicate their states of mind.

46. In public speaking which of the following are you not expected to adapt to the audience?

A. your own personal position on the issue

B. your message, the content of your speech
C. your nonverbal codes
D. your immediate and long-range purpose

47. Which of the following statements about attitudes, beliefs, and values is true?

A. Values are more specific than attitudes.

B. Beliefs are more general than values.
C. Values are deeply rooted and govern attitudes.
D. Beliefs are predispositions to respond favorably or unfavorably to something.
48. Raymond gave his persuasive speech on why you run a West Coast football offense to his
general population speech class. Raymond likely didn't do what part of speech preparation?

A. outlining
B. research
C. demographic analysis
D. value analysis

49. Leslie really likes coffee-flavored ice cream. This would be an example of

A. an attitude.
B. a value.
C. a belief.
D. a characteristic.

50. Robert gave his informative speech on "the environment." What is a valid critique of this speech?

A. The topic is too broad.

B. The topic is too narrow.
C. There is not enough information about the topic.
D. The topic is overdone.
 Chapter 10 Key

1. Explain the process of brainstorming as it is used for topic selection.

Answers will vary.

Pearson - Chapter 10 #1

2. What is a personal inventory and how does it work in topic selection?

Answers will vary.

Pearson - Chapter 10 #2

3. Why is commitment to a topic important?

Answers will vary.

Pearson - Chapter 10 #3

4. Explain two methods of narrowing a topic. How can you know if you have narrowed it
enough?

Answers will vary.

Pearson - Chapter 10 #4

5. What is the difference between a captive and a voluntary audience, and what difference does
the distinction make to the speaker?

Answers will vary.

Pearson - Chapter 10 #5
6. Choose a broad topic and then create your own concept map to narrow that topic.

Answers will vary.

Pearson - Chapter 10 #6

7. Name the four levels of audience analysis and explain each.

Answers will vary.

Pearson - Chapter 10 #7

8. State why demographic analysis is important to the public speaker.

Answers will vary.

Pearson - Chapter 10 #8

9. Explain the notion of microtargeting as it functions for the public speaker.

Answers will vary.

Pearson - Chapter 10 #9

10. Distinguish among attitudes, beliefs, and values by defining and providing an example of
each.

Answers will vary.

Pearson - Chapter 10 #10

11. What are three methods of audience analysis and how does each work?

Answers will vary.

Pearson - Chapter 10 #11

12. Explain three ways of gaining information about an audience through questionnaires.

Answers will vary.

Pearson - Chapter 10 #12

13. How does a speaker adapt verbal and nonverbal codes to a specific audience?

Answers will vary.

Pearson - Chapter 10 #13

14. How does a speaker adapt the topic to an audience?

Answers will vary.

Pearson - Chapter 10 #14

15. How does a speaker adapt the purpose of the speech to a specific audience?

Answers will vary.

Pearson - Chapter 10 #15

16. What are four ways you can adapt yourself and your message to the audience?

Answers will vary.

Pearson - Chapter 10 #16

17. Explain the connection between microtargeting and audience analysis.

Answers will vary.

Pearson - Chapter 10 #17

18. Keeping questionnaires anonymous reduces the value of the information.

FALSE
Pearson - Chapter 10 #18

19. Thinking of as many topics as you can in a limited amount of time is called taking a personal
inventory.

FALSE
Pearson - Chapter 10 #19

20. You analyze your audience to become more insightful about how you approach your topic.

TRUE
Pearson - Chapter 10 #20

21. An inference is a definite conclusion based on facts.

FALSE
Pearson - Chapter 10 #21

22. You should evaluate your topic to make sure it is important to both you and your audience.

TRUE
Pearson - Chapter 10 #22

23. Topic commitment is a stronger predictor of speech effectiveness than preparation time.

FALSE
Pearson - Chapter 10 #23
24. You should always select a topic area about which you know very little or nothing so you can
learn research skills.

FALSE
Pearson - Chapter 10 #24

25. A good way to save research time is to narrow the topic when you select it.

TRUE
Pearson - Chapter 10 #25

26. Moving from abstract to concrete or from general to specific are two ways suggested in the
text to narrow a topic.

TRUE
Pearson - Chapter 10 #26

27. To get the audience to remember your three main points is an example of a long-range goal.

FALSE
Pearson - Chapter 10 #27

28. When you happen to hear a commercial announcement in the middle of a program that you
chose to watch, you are a voluntary audience for that commercial.

FALSE
Pearson - Chapter 10 #28

29. Demographic analysis is the process of discovering whether the audience is captive or
voluntary.

FALSE
Pearson - Chapter 10 #29

30. Level three in audience analysis is determining audience interest and audience knowledge of
the topic.

TRUE
Pearson - Chapter 10 #30

31. An attitude is a tendency to respond favorably or unfavorably to some person, object, idea, or
event.

TRUE
Pearson - Chapter 10 #31
32. A belief is a deeply rooted attitude that governs our values.

FALSE
Pearson - Chapter 10 #32

33. To make the determination that an audience favors the pro-life position because they are
predominantly Roman Catholic is an example of an observation.

FALSE
Pearson - Chapter 10 #33

34. Using word concepts in a questionnaire is a way to discover audience attitudes toward specific
issues.

TRUE
Pearson - Chapter 10 #34

35. A successful public speaker must adapt the message to the specific audience.

TRUE
Pearson - Chapter 10 #35

36. A new type of audience analysis that brings national issues down to the individual level is
termed

A. personal inventory.
B. brainstorming.
C. involvement.
D. microtargeting.
Pearson - Chapter 10 #36

37. Which of the following is not required for individual brainstorming?

A. Give yourself a limited amount of time.

B. Critically evaluate every choice before listing.
C. Select items that have the most appeal to you.
D. Select items that have the most appeal to your audience.
Pearson - Chapter 10 #37
38. Which of the following is not recommended in the book as a way to select a topic?

A. individual brainstorming
B. personal inventories
C. use of personal knowledge
D. psychic review
Pearson - Chapter 10 #38

39. Which of the following is not one of the ways of determining if the topic is narrow enough?

A. There is sufficient information about the topic.

B. The information can be told within the time limits.
C. The topic can be discussed with enough depth to keep the audience interested.
D. The topic will appeal to the audience.
Pearson - Chapter 10 #39

40. Which of the following is not one of the four levels of audience analysis?

A. determining whether the audience is captive or voluntary

B. determining whether the audience is heterogeneous or homogeneous
C. demographic analysis
D. audience interest in and knowledge of the topic
Pearson - Chapter 10 #40

41. An attitude is

A. a conviction.
B. a predisposition to respond favorably or unfavorably.
C. a deeply rooted set of beliefs.
D. a set conviction.
Pearson - Chapter 10 #41

42. If you ask people to rank their favorite pastimes, you are asking for

A. inferences.
B. attitudinal information.
C. observations.
D. adaptation.
Pearson - Chapter 10 #42
43. Which of the following is an observation about an audience?

A. The audience is meeting in a sorority house at one of their regular Monday night meetings.
B. The audience members are members of the sorority.
C. The audience is interested in hearing about Greek life on campus.
D. The audience is voluntary because the members chose to belong to the sorority.
Pearson - Chapter 10 #43

44. Wisdom, freedom, and security are all examples of

A. values.
B. attitudes.
C. inferences.
D. beliefs.
Pearson - Chapter 10 #44

45. Which of the following is not a method recommended in the book for gathering inferences
about an audience from questionnaires?

A. Use word concepts to find out the extent to which the audience favors or disfavors them.
B. Ask audience members to rank values.
C. Ask questions that place audience members in identifiable groups.
D. Determine the audience members' astrological signs to indicate their states of mind.
Pearson - Chapter 10 #45

46. In public speaking which of the following are you not expected to adapt to the audience?

A. your own personal position on the issue

B. your message, the content of your speech
C. your nonverbal codes
D. your immediate and long-range purpose
Pearson - Chapter 10 #46

47. Which of the following statements about attitudes, beliefs, and values is true?

A. Values are more specific than attitudes.

B. Beliefs are more general than values.
C. Values are deeply rooted and govern attitudes.
D. Beliefs are predispositions to respond favorably or unfavorably to something.
Pearson - Chapter 10 #47
48. Raymond gave his persuasive speech on why you run a West Coast football offense to his
general population speech class. Raymond likely didn't do what part of speech preparation?

A. outlining
B. research
C. demographic analysis
D. value analysis
Pearson - Chapter 10 #48

49. Leslie really likes coffee-flavored ice cream. This would be an example of

A. an attitude.
B. a value.
C. a belief.
D. a characteristic.
Pearson - Chapter 10 #49

50. Robert gave his informative speech on "the environment." What is a valid critique of this
speech?

A. The topic is too broad.

B. The topic is too narrow.
C. There is not enough information about the topic.
D. The topic is overdone.
Pearson - Chapter 10 #50
 Chapter 10 Summary

Category # of Questions
Pearson - Chapter 10 50