Student details

NAME : Ayush Dhama

SYSTEM ID : 2022386059
PROGRAM : MBA
SPECIALIZATION : Marketing
COMPANY NAME : Star Advertising
LOCATION OF COMPANY : Sector-5 Vaishali , Ghaziabad
MODE OF INTERNSHIP : Paid internship
START DATE : 10-07-2023
END DATE : 24-08-2023
Received Stipend : 10,000/- Per Month
 Industry Mentor Profile
Name of Mentor : Mr Dishank Malik
Email ID of Mentor/Manager : malikdishank0@gmail.com
Contact No. of Mentor/Manager : 7827541930
 About organization
Star Advertising was founded in 2001, It is BTL advertising agency, Brand Management & Retail
Branding company it is an INS accredited and fully formed marketing communication agency. They have
been amidst the action of facilitating and empowering businesses with top-line services for more than a
decade.

STAR ADVERTISING has a great practical approach to the communication requirements. It has been
much successful in establishing themselves as great exemplary brands. STAR ADVERTISING provides
various solutions for customers that are made to their marketing and communication needs as well as
providing a result-oriented results.

STAR ADVERTISING is available for every solution, like engineering, fitness, horticulture, they have
serving companies across the today’s business spectrum. It has been a great journey of symbiotic growth
that has mutually rewarded both with stature, expansion and success.

STAR ADVERTISING understands every need of the clients and understand their research and analysis
that targeting the market.
 Organizational structure
SERVICES :
● Outdoor and Retail Advertising
● In Shop Branding
● Digital Vinyl Printing Services
● Wooden Gallery
● In Shop Activity
● Flex Printing
● 3D Designing
● Corporate Gifts
● Offset Printing Services
● Promotional Activities
● Event & Road Shows
COMPETITORS :
● HAVAS WORLDWIDE INDIA
● JWT INDIA
● PUBLICIS WORLDWIDE
● TIMES OOH
● MEDIA 24*7
● FCB Advertising Agency
WORK DONE
● Worked as Business Development Intern under the supervision of
Mr. Dishank Malik.
● Prospecting potential customers: by phone, by email, physically.
● Selling products or services to those clients
● Managing client’s portfolio
● Managing sales process
● Follow up of sales
● Promoting company and its products/services.
 Key Learnings
During my internship tenure, I have studied about the digital
marketing strategies and practices done by the businesses on
the digital platforms to get more visibility on the online
platform through SEO “search engine optimization” to get
new clients.