Cambridge University Press

978-0-521-72457-9 - Cambridge English for the Media

Nick Ceramella and Elizabeth Lee
Table of Contents
More information

Skills Language focus Texts

Writing headlines Creating cohesion in texts Listening
UNIT 1 Analysing newspaper Using open and closed An interview
articles question forms Reading
Newspapers
Practising interview Understanding bias in texts Newspaper headlines
page 6 skills Writing introductions and Newspaper articles
Planning and writing a conclusions Notes from an interview
newspaper article
Plan for writing a newspaper
article

Understanding the Introducing radio Listening

UNIT 2 language of radio programmes Briefing someone over the
presenters The language of radio phone
Understanding the production Reading
Radio production process Phrases followed by noun or Radio commissioning brief
page 18 Planning a news list gerund 24-hour schedule of a radio
Giving post-production Giving instructions producer
feedback Phrasal verbs A news list
Post-production feedback email

Composing magazine The language of magazine Listening

UNIT 3 covers covers An editorial meeting
Planning the contents of Stylistic devices Answerphone messages
Magazines
a magazine Future verb forms Reading
page 30 Giving instructions for a The language of email An email arranging a photo
photo shoot correspondence shoot
Planning and writing a The language of A true-life story
true-life story answerphone messages
Narrative tenses

Understanding the pre- The language of television Listening

UNIT 4 production process production Planning the agenda of a news
Organising a filming Expressing modality broadcast
Television
schedule Vocabulary of filming Planning the making of a TV
page 42 Filming on location procedures and documentary
Editing a TV equipment Filming on location
documentary Asking for and making Editing a TV documentary
suggestions Reading
Vocabulary of editing a A filming schedule
television documentary
An email giving editing
instructions

Writing a screenplay Features of written dialogue Listening

UNIT 5 Pitching successfully Technical vocabulary of A pitching session
Organising a shoot filming A pre-filming meeting
Film
Writing a film review Vocabulary of film Reading
page 52 distribution Scenes from a screenplay
Language connectors A query letter
Language of film reviews Internet advert for a pitching
training session
A film review

4 Contents

© Cambridge University Press www.cambridge.org

Cambridge University Press
978-0-521-72457-9 - Cambridge English for the Media
Nick Ceramella and Elizabeth Lee
Table of Contents
More information

Skills Language focus Texts

Briefing a website Technical vocabulary of Listening
UNIT 6 designer websites A meeting with a website
Analysing problems and Asking for and giving designer
New media
providing solutions definitions and A podcast
page 63 Planning and writing a clarification Reading
blog Using adjectives to enhance A project vision statement
Creating a podcast a text
A web page
Words with multiple
meanings
The vocabulary of spoken
language
Collocations

Selling your services to Reassuring and convincing Listening

UNIT 7 a potential client Language of slogans A meeting with a prospective
Creating a print advert Language of brainstorming client
Advertising
Creating a screen Technical vocabulary of A brainstorming session for an
page 74 advert screen adverts advertising campaign
Presenting a finished Language for presenting A presentation of an
advert advertising campaign
Reading
A contact report
Print adverts
A pre-production meeting
document

Analysing market trends Describing market trends Listening

UNIT 8 and taking action The vocabulary of A meeting to analyse sales of a
Setting up a marketing communication strategies product
Marketing
communication Expressing encouragement A meeting to analyse problems
page 84 strategy Using the present perfect to and propose solutions
Organising the relaunch describe improvements A meeting to plan a relaunch
of a product A meeting to analyse
Evaluating the success effectiveness of a relaunch
of a relaunch Reading
Graphs
An activity scheduling
document
A press release
A newspaper review

Audioscript page 93
Answer key page 101
Acknowledgements page 110

Contents 5

© Cambridge University Press www.cambridge.org