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The use of media can exploded in the last several years so much so that it now touches almost
every facet in our lives.
CHAPTER 8
OPPORTUNITIES, CHALLENGES AND POWER OF MEDIA AND INFORMATION
1. Audience Measurement
2. Tracking Return on investment & Attribution across media channels.
3. Recruitment & retention
4. Keeping Up to date
5. Business cost
6. Managing an increasingly diverse & siloed agency roster
7. Fragmenting Market & Increase competition
8. procurement & agency Margins
9. Disconnect & Miscommunication
10. Limited Scope
1. Economy
2. Education
3. Social
4. Politics
CHAPTER 9
CURRENT AND FUTURE TRENDS OF MEDIA AND INFORMATION
Wearable Technologies
1. Google Glass
2. Oculus Rift
3. Lechal GPS Shoes
4. Fin Ring
5. Up
6. Cicret Bracelet
3D Environment
- is a nature having the three dimensional properties; length, width, depth.
1. 3D Printing- Is a procedure of printing a CAD, or the Computer Aided Design, file into a three-
dimensional object.
2. Holograms- a three-dimensional image formed by light beams that is following a series of
patterns.
3. 3D Film- a movie having a streoscopic effect.
4. 3D Animation- the process of creating a series of drawing sketches having three-dimensional
aspects to provide an illusion of movements.
Chapter 10
MEDIA AND INFORMATION LITERATE INDIVIDUAL
A media and information literate person- and everyone should have the opportunity to
become one
A Media and Information Literate to the Person adds to the Above Five QUALITIES Of Media:
CHAPTER 11
PEOPLE MEDIA
PEOPLE MEDIA
refer to the persons that are involved in the use, analysis, revaluation and production of media
and Information.
CHAPTER 12
TEXT INFORMATION AND MEDIA
Understanding Values
All media texts are composed. As a development they other, diverse civil attitude.
The central concepts of the classical is the idea that all statement, all dissertation is a
hypothesis of realism.
Visual as Text
A visual is a text to which the picture shows a considerable appearance to the audience's
feedback.
5 Selecting Criteria In Text Information and Media
1. Demographic
2. Legibility
3. Copy Length
4. Serif vs Sans
5. Font family size
Types of Media
1. Print Media
2. Newspaper Record
3. Broadcast Media
4. Television News
5. Radio News
6. Internet
CHAPTER 13
VISUAL AND INFORMATION AND MEDIA
Terms of Communication
Business Letters, Presentations, Letter, Meetings Announcement, and Policies
CHAPTER 14
AUDIO INFORMATION AND MEDIA