AVEGAIL T.

SAYON
BSBA 3-3

OBA #3

1) Site a specific product and determine what psychological influences attracts people to
buy that product and explain why.

 iPhone, one of the most popular consumer electronic products globally. The
iPhone's appeal is not just based on its technical specifications but also on
various psychological influences that attract people to purchase it. Some of the
key psychological factors that contribute to the iPhone's popularity include:

Brand Image: Apple has carefully cultivated a brand image associated with
innovation, quality, and luxury. Owning an iPhone is often seen as a status symbol,
appealing to consumers' desire for prestige and social recognition.

Social Proof: The widespread adoption of iPhones by peers and influencers creates a
sense of social proof, indicating that owning an iPhone is the norm. People often feel
a psychological need to conform to the choices of their social groups, leading them
to buy iPhones to fit in.

Perceived Value/Quality: Apple's consistent emphasis on sleek design, premium

materials, and user-friendly interfaces creates a perception of high quality and
reliability. This perception of quality fosters trust among consumers, making them
more inclined to invest in an iPhone compared to other, potentially less reputable,
brands.

Emotions: Apple focuses on creating a seamless and emotionally engaging user

experience, which elicits positive emotions and enhances customer satisfaction. The
intuitive interface, smooth functionality, and aesthetic appeal of the iPhone
contribute to a positive emotional connection with the product, encouraging repeat
purchases and brand loyalty.

Scarcity and Urgency: Limited edition releases and controlled product availability
contribute to the perception of exclusivity and scarcity, which can drive consumer
demand. The idea of owning a product that not everyone can have adds to its
desirability and allure.

Marketing and Advertising Influence: Apple's sophisticated marketing strategies,

including emotionally compelling advertisements, product placements, and
endorsements by popular figures, effectively tap into consumers' desires and
aspirations. These strategies create a strong emotional connection with the brand
and the product, influencing purchasing decisions.

 These psychological influences collectively contribute to the appeal and desirability

of the iPhone, making it not just a functional device but a coveted lifestyle
product that caters to consumers' emotional and social needs.

2) How to determine the need of a potential buyer?

 Understanding the needs of potential buyers is an essential aspect of developing
products or services that effectively cater to their preferences and requirements.
This process involves comprehensive research, analysis, and a deep
understanding of consumer behavior. By employing a multifaceted approach,
businesses can gain valuable insights into the motivations and pain points of
their target audience, ultimately enabling them to create offerings that resonate
with their customers.

One of the primary strategies in determining the needs of potential buyers is

conducting thorough market research. This can be accomplished through various
methods such as surveys, interviews, focus groups, and data analysis. Market
research helps businesses gather direct insights into consumer preferences,
expectations, and challenges related to the products or services they are offering. By
soliciting feedback and opinions from potential buyers, businesses can gain valuable
information about the features, functionalities, and experiences that their target
audience desires.