HALAMAN JUDUL

i
HALAMAN PENGESAHAN

ii
ABSTRAK

iii
KATA PENGANTAR

iv
 DAFTAR ISI

HALAMAN JUDUL................................................................................................i

HALAMAN PENGESAHAN.................................................................................ii

ABSTRAK..............................................................................................................iii

KATA PENGANTAR............................................................................................iv

DAFTAR ISI............................................................................................................v

DAFTAR TABEL...................................................................................................vi

DAFTAR GAMBAR.............................................................................................vii

BAB I PENDAHULUAN........................................................................................1

1.1. LATAR BELAKANG MASALAH..........................................................1

1.2. Identifikasi,Pembatasan,dan Perumusan Masalah.....................................3

1.2.1. Identifikasi Permasalahan..................................................................3

1.2.2. Pembatasan Masalah..........................................................................3

1.2.3. Perumusan Masalah...........................................................................4

1.3. Tujuan Penelitian.......................................................................................4

1.4. Manfaat Penelitian.....................................................................................5

1.4.1. Manfaat Teoritis.................................................................................5

1.4.2. Manfaat Akademis.............................................................................5

BAB II TINJAUAN PUSTAKA..............................................................................7

v
 2.1. Landasan Teori..........................................................................................7

2.1.1. E-Commerce......................................................................................7

2.1.2. Facebook Market Place......................................................................8

2.1.3. Keputusan Pembelian.........................................................................9

2.1.4. Harga..................................................................................................9

2.1.5. Kepercayaan.....................................................................................10

2.1.6. Kualitas Layanan..............................................................................11

2.2. Hasil Penelitian Terdahulu......................................................................12

2.3. Kerangka Pemikiran................................................................................14

2.4. Pengembangan Hipotesis........................................................................15

BAB III metodologi penelitian................................................................................1

3.1. Jenis Penelitian..........................................................................................1

3.2. Definisi Operasional Variabel...................................................................1

3.2.1. Variabel Dependen (X)......................................................................1

3.2.2. Variabel Independen (Y)....................................................................1

3.3. Populasi,Sampel,dan Metode Penarikan sampel.......................................2

3.4. Jenis dan Metode Pengumpulan Data.......................................................3

daftar pustaka...........................................................................................................5

vi
vii
 DAFTAR TABEL

Tabel II.1 Pengguna Facebook berdasarkan Provinsi..............................................8

Tabel II.2 Penelitian Terdahulu.............................................................................14

viii
 DAFTAR GAMBAR

Gambar II.1 Trend Pengguna E-Commerce di Indonesia........................................7

Gambar II.2 Indikator Kualitas Layanan...............................................................12

Gambar II.3 Kerangka Pemikiran..........................................................................15

ix
 BAB I

PENDAHULUAN

I.1. LATAR BELAKANG MASALAH

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

1
 2

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

 3

I.2. Identifikasi,Pembatasan,dan Perumusan Masalah

I.2.1. IDENTIFIKASI PERMASALAHAN

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

I.2.2. PEMBATASAN MASALAH

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls
 4

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

I.2.3. PERUMUSAN MASALAH

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

I.3. Tujuan Penelitian

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

 5

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

I.4. Manfaat Penelitian

I.4.1. MANFAAT TEORITIS

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

I.4.2. MANFAAT AKADEMIS

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other
 6

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

 BAB II

TINJAUAN PUSTAKA

II.1. Landasan Teori

II.1.1. E-COMMERCE

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

Gambar II.1 Trend Pengguna E-Commerce di Indonesia

7
 8

II.1.2. FACEBOOK MARKET PLACE

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

Tabel II.1 Pengguna Facebook berdasarkan Provinsi

No. Provinsi Jumlah Pengguna

 9

II.1.3. KEPUTUSAN PEMBELIAN

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

 10

II.1.4. HARGA

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

II.1.5. KEPERCAYAAN

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other
 11

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

II.1.6. KUALITAS LAYANAN

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls
 12

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

Tangible

Kualitas
Asurance Layana Emphaty

Responsive

Gambar II.2 Indikator Kualitas Layanan

 13

II.2. Hasil Penelitian Terdahulu

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

 14

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

Tabel II.2 Penelitian Terdahulu

No. Judul Penelitian-Tahun Hasil Penelitian Perbedaan

Penelitian

II.3. Kerangka Pemikiran

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

 15

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

Keputusan Pembelian

Harga

Kepercayaan

Kualitas Layanan

Gambar II.3 Kerangka Pemikiran

II.4. Pengembangan Hipotesis

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these
 16

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

 1

BAB III

METODOLOGI PENELITIAN

III.1. Jenis Penelitian

III.2. Definisi Operasional Variabel

III.2.1. VARIABEL DEPENDEN (X)

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

III.2.2. VARIABEL INDEPENDEN (Y)

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

 2

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

III.3. Populasi,Sampel,dan Metode Penarikan sampel

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

 3

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

III.4. Jenis dan Metode Pengumpulan Data

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick
 4

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

On the Insert tab, the galleries include items that are designed to

coordinate with the overall look of your document. You can use these

galleries to insert tables, headers, footers, lists, cover pages, and other

document building blocks. When you create pictures, charts, or diagrams,

they also coordinate with your current document look.

You can easily change the formatting of selected text in the document

text by choosing a look for the selected text from the Quick Styles gallery on

the Home tab. You can also format text directly by using the other controls

on the Home tab. Most controls offer a choice of using the look from the

current theme or using a format that you specify directly.

To change the overall look of your document, choose new Theme

elements on the Page Layout tab. To change the looks available in the Quick

Style gallery, use the Change Current Quick Style Set command. Both the

Themes gallery and the Quick Styles gallery provide reset commands so that

you can always restore the look of your document to the original contained in

your current template.

 5

DAFTAR PUSTAKA

Eugene, K. (1999). Dampak dari banyaknya para penjual krabbypatty bagi usaha

saya. Jurnal Bisnis Universitas Bottom, 76.

Squarepant, S. (2020). Analisis mengenai satwa air di dasar laut. Jurnal Perairan

Universitas Bottom, 21.

Star, P. (2018). Analisis mengenai rasa malas yang terjadi oleh setiap mahasiswa

saat ada tugas kuliah. Jurnal Psikologi Universitas Bottom, 34.