MAYANK LODHA Male, 32 years

Senior Manager, E-Commerce at Babyshop Landmark Group Mobile: +971-524219073

B. Tech (IIT Bombay), MBA (IIM Lucknow Email: mayank.lodha@iiml.org
• 3+ years of experience in E-Commerce Category Management, Merchandising & Marketing along with Demand Forecasting,
Inventory Management & Financial Planning (2019-Current)
• 5 years of management consulting experience in real estate, infrastructure, and energy sectors in India & SEA with key projects in
program management & implementation, growth strategy & new business evaluation domains (2014-2019)
EDUCATIONAL QUALIFICATIONS
• PGDM from IIM Lucknow and E.M Strasbourg, France (2014); Secured 99.81 overall percentile in CAT 2011;
• B. Tech (Mechanical Engineering) from IIT Bombay (2012); Secured AIR 412 in IIT-JEE 2008
PROFESSIONAL EXPERIENCE (~8.5 YEARS)
Senior Manager, E -Commerce Babyshop, Landmark Group, Dubai Sep’20-Current
• End to End P&L & operations responsibility for E-Commerce for ~AED 350 mn+ business for Babyshop
Key Brand within Landmark Group across 6 countries in GCC focused on baby fashion, toys & essentials categories.
Achievements • Promoted to Senior Manager in Mar. 2022 ; Received “Employee of the Quarter” Award for Oct-Dec 2021
among 250+ employees for contribution towards White Wednesday Event in Nov 2021.
• Online Trade & Inventory Management : Planning & execution of E-Commerce campaign calendar,
including promotions, inventory management & onsite merchandising & content to achieve top-line & margin
• Category Growth: Drive growth in overall assortment through on-boarding of new brands and private label
products through performance analysis, benchmarking & brand gap analysis with competitors
• Event Planning: Program Management of Key Events such as White Wednesday, Ramadan & Back to School
Role & through co-ordination with multiple to drive successful omni channel event campaigns offline as well as online.
Responsibility • Customer Experience & Content : Working with in-house technology team to launch new features on the
platform, ensure A+ content through defining appropriate guidelines for photo shoots, filters and navigation
• Reporting & Analytics: Developed & automated multiple reports for Monitoring of category level sales, Margin,
Traffic, Conversions, Competitor Price Mapping, Inventory Cover etc. to drive relevant business interventions
• Digital Marketing: Managing Performance Marketing Campaigns to drive traffic, optimizing for conversion &
RoI across channels to drive new customer acquisition and user retention objectives
Commercial Planning Manager Noon E-Commerce, D ubai Sep’19-Sep’ 20
• Planning & Forecasting of Top Line Metrics such as GMV & Unit Sales across 30+ product categories at weekly/monthly and
quarterly/annual level
• Scenario Based Planning & Forecasting of Profitability Metrics – Gross & Net Margins across multiple categories & Business
Models for annual/quarterly/monthly durations.
• Curation & implementation of projects such as Weekly BU Reviews for Overall Category Governance, Top Sellers Commission
Rebate Program, Banking Partnerships and Liquidation of aging inventory in co-ordination with category, financial planning teams
Engagement Manager Auctus Advisors, New Delhi June’15-Aug’19
• Program management for strategic investment of USD 300 million for 30% stake in a leading Indian energy
Program company, advising client on portfolio valuation. deal structuring etc.
Management & • Managed process & stakeholders for 9400 cr. of fund raising, strategic debt restructuring & refinancing
Implementation initiatives across multiple bank consortiums for CFO of leading Indian energy company
• Led a 3 member team for development of land monetization strategy for over 500 acres of premium
commercial land parcels belonging to Delhi & Hyderabad Airport
Strategy &
• Led a 3 member team to maximize Mumbai Metro Line 3 real estate value, driving market study to arrive at
Business Plan
product mix, incentives & deriving associated economics through a bottom up financial model.
Development
• Led a 3-member team to develop 5-year growth roadmap & business plan for power, real estate,
transportation & EPC businesses of a Filipino infrastructure client
Due Diligence & • Due diligence for acquisition of a $ 1 bn. metro rail project in Philippines, along with bottom up financial
model, deal structuring & negotiation support, culminating in acquisition of 60% stake.
New Business
• Go/No Go for entry into transportation focused IT Business, through detailed market scan, capability gap
Evaluation
analysis and financial model to assess investment requirement and value potential
Associate Consultant Feedback Infra Privat e Limited June’14-June’15
• Market Entry strategy and 10-year Business Plan for a leading Indian conglomerate exploring coal & iron ore mining in India
• Demand supply analysis and sale strategy for an east Indian state power utility through VBA based analytical model
OTHER INTERESTS
• Stock Investing : Actively manage portfolio of over ~50k USD in Indian Equity markets ; Generated 12% CAGR over past 5 years
• Teaching : Conducted multiple workshops on Excel, Presentation Skills and Financial Modeling for under-graduates and new analysts
• Quizzing : Represented IIM-L, IIT-B and School at multiple quix competitions including Nihilanth,Tata Crucible, Bournvita Quiz
Contest and ESPN School Quiz ; Conducted Quizzes for IIM & IIT Alumni Network