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Business Plan
Business Plan
BUSINESS PLAN
NAME OF THE BUSINESS:CHAVAKALI ORTHOPAEDIC CLINIC
A BUSINESS PLAN SUBMITTED TO THE KENYA MEDICAL TRAINING COLLEGE;MACHAKOS CAMPUS IN PARTIAL FULFILMENT FOR THE AWARD OF
DIPLOMA IN ORTHOPAEDIC AND TRAUMA MEDICINE.
JUNE 2023
DECLARATION
I PASCAL MUGODO neither declare that this business plan is my original work and has never been in existence nor copied from anywhere else.
Name: PASCAL MUGODO
Admission:D/DOTM/22013/048
Sign…………………………………………………. Date……………………………………………………
Name of the supervisor…………………………………………………….
Sign…………………………………………………….. Date…………………………………………………..
ACKNOWLEDGEMENT
I would like to thank my parents who gave me this opportunity to do this course. I also pass my gratitude to all my relatives who have been of
great help to me during this journey. Also to my friends who gave me moral support and encouragement which gave me determination during
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the writing of this business plan. I also appreciate my lecturers for their correction and endless encouragement .May God Shower His Blessings
throughout the life of every person who supported and encouraged me.
DEDICATION
I dedicate this business plan to my Parents, Younger Siblings, who contributed a lot during my writing and also a dedication to my beloved
girlfriend and my friends for the support and daily encouragement. May the Lord grant his blessings upon them abundantly.
TABLE OF CONTENTS
Declaration………………………………………………………………………………………………………………………………………………………………………………….. 1
Acknowledgement……………………………………………………………………………………………………………………………………………………………………….. 1
Dedication……………………………………………………………………………………………………………………………………………………………………………………. 1
Executive summary………………………………………………………………………………………………………………………………………………………………………. 3
CHAPTER ONE……………………………………………………………………………………………………………………………………………………………………………….. 3
1.1 Background of owner………………………………………………………………………………………………………………………………………………………………. 3
1.2 Business name…………………………………………………………………………………………………………………………………………………………………………. 3
1.3 Business location……………………………………………………………………………………………………………………………………………………………………… 4
1.4 Form of ownership…………………………………………………………………………………………………………………………………………………………………… 4
1.5 Type of business………………………………………………………………………………………………………………………………………………………………………. 4
1.6 Products & Services………………………………………………………………………………………………………………………………………………………………….. 4
1.7 Justification of opportunity…………………………………………………………………………………………………........................................................ 4
1.8 Industry……………………………………………………………………………………………………………………………………………………………………………………. 4
1.9 Goals & Objectives……………………………………………………………………………………………………………………………………………………………………. 4
1.10 Entry & Growth………………………………………………………………………………………………………………………………………………………………….. 5
CHAPTER TWO……………………………………………………………………………………………………………………………………………………………………………….. 5
MARKET PLAN………………………………………………………………………………………………………………………………………………………………………………… 5
2.1 Customers………………………………………………………………………………………………………………………………………………………………………………… 5
2.2 Market share……………………………………………………………………………………………………………………………………………………………………………. 5
2.3 Competitions……………………………………………………………………………………………………………………………………………………………………………. 5
2.4 Methods of promotion & Advertisement…………………………………………………………………………………………………………………………………. 6
2.5 Pricing strategy…………………………………………………………………………………………………………………………………………………………………………. 6
2.6 Sale techniques………………………………………………………………………………………………………………………………………………………………………... 6
CHAPTER THREE……………………………………………………………………………………………………………………………………………………………………………… 6
ORGANISATION PLAN……………………………………………………………………………………………………………………………………………………………………… 6
3.1 Management team…………………………………………………………………………………………………………………………………………………………………… 6
3.2 Organization chart of personnel……………………………………………………………………………………………………………………………………………….. 7
3.3 Recruitment, Training, & Promotion…………………………………………………………………………………………………………………………………………. 7
3.4 Job Specification……………………………………………………………………………………………………………………………………………………………………….. 7
3.5 Job description………………………………………………………………………………………………………………………………………………………………………….. 7
3.6 Licences,Permits & by laws………………………………………………………………………………………………………………………………………………………... 8
3.7 Supportive services……………………………………………………………………………………………………………………………………………………………………. 8
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CHAPTER FIVE………………………………………………………………………………………………………………………………………………………………………………….10
FINANCIAL PLAN……………………………………………………………………………………………………………………………………………………………………………….10
5.1 Application for funds…………………………………………………………………………………………………………………………………………………………………..10
5.2 Pre operational costs…………………………………………………………………………………………………………………………………………………………………..10
5.3 Working capital requirements……………………………………………………………………………………………………………………………………………………..10
5.4 Proforma invoice statement………………………………………………………………………………………………………………………………………………………..10
5.5 Proforma balance sheet………………………………………………………………………………………………………………………………………………………………11
5.6 Proforma cash flow for yearly basis………………………………………………………………………………………………………………………………………………11
5.7 Desired financing………………………………………………………………………………………………………………………………………………………………………….12
5.8 Capitalization………………………………………………………………………………………………………………………………………………………………………………12
APPENDICES……………………………………………………………………………………………………………………………………………………………………………………….13
CONCLUSION………………………………………………………………………………………………………………………………………………………………………………………13
EXECUTIVE SUMMARY
1.1 Business description
The business which is orthopedic clinic will run as a sole proprietorship owned by Pascal Mugodo.It will be located along Kisumu-Kakamega
Highway near Keveye Girls High School. The clinic will occupy an area of an acre .The clinic will offer various services i.e. Management of
fractures, Management of Arthritis and Rehabilitation which will meet the customers’ expectations. The clinic will cater for all accident
emergencies nearby and along the area.
1.2 Market plan
The target market will be expected to be of any age. Be it children,Youth,Parents and also old people will be served equally. The business will
reach its customers through posters, Signboards and handbills and also through online advertisement. The clinic has two competitors that is
Godwin’s orthopedic clinic and Shenywe Orthopedic clinic.
1.3 Organization and management plan
The business will have highly organized workers who will be consisting if the manager and a team of twenty workers who will be divided
according to the various area or level of work. All these workers will be trained in order to achieve the margin targeted profit. There will be
team work cooperation and punctuality will be highly maintained by every member worker for the business to develop and excel.
1.4 Operation plan\ Protection
The clinic will purchase a number of mechanics, tools and equipment in its operation of which they will be advanced. In order to gain and
attract many customers the entrepreneur will be using same way for example discounts, quality, equality and offering incentives in case of any
risk the management will be bound to take care of it.
1.5 Financial plan
This will show the amount of capital required by the entrepreneur to start up the business. It is also going to give more details in how capital
is going to be spent before the business commences and after the commencing of the business. The plan also shows the profitability of the
business for the first two years. The business will get finances from
My savings : 300000
Loans :400000
Relatives :200000
CHAPTER ONE
1.1 Background of the owner
I am a Kenyan by birth, aged 27 years. I am not married at the moment. The purpose for the business is to help my parents , grandparents and
my children in future. In addition also to give back to the community by helping the needy.
1.2 Business name
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The name of the business will be Chaklala orthopedic clinic. This name is derived from my original homeland name Chavakali. I found this name
suitable for my business because is unique and recognizable to all and lasting value and importance.
1.3 Business location
SHENYWE GODWIN’S
ORHOPEDIC
ORTHOPEDIC
CLINIC
CLINIC
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CHAPTER TWO
Marketing plan
2.1 Customers
Customers are actual and potential buyers. The business area is densely populated. The important aspect is to satisfy customers expectations.
Potential customers for chavakali orthopedic clinic will be from the area itself, neighboring area and also people referred from other hospitals
who need orthopedic services .
2.1.1 Institutional customers
These include students from neighboring schools, both primary and secondary, college students and also Polytechnique, who needs
orthopedic attention after sustaining injury either during games.
2.1.2 Individuals customers
These group will form majority of the customers. These people may need orthopedic attention due to sustaining fractures, Arthritis or for just
consultation.
2.1.3 Visitors
These include people who will be visiting the clinic for the first time. Maybe they will be referred to the clinic for orthopedic consultation or
need the services.
2.2 Market share
After a research has been done within the area it has been observed that there are other forms of this nature of business. Sharing of the
market is expected.
2.3 Competitions
The business will be competing with the already established orthopedic clinics. Surrounding the area there is stiff competition, Godwin’s and
Shenywe orthopedic clinics. For business is thrive the manager will ensure that there is high quality of products and services always so as to
satisfy the customers hence maintaining and attracting new customers.
Analysis of competitors
Godwin 13.33% - offer most services -poor quality services
- Have more customers -Less trained staff
- Well established - Some untrained staff
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-Trained staff
CHAPTER THREE
ORGANISATION PLAN
3.1 Management team
Since the business have never been in operation before it will have employees with focused plan. The starting employees management will be
as follows;
General manager Supervisor
Pharmacist Others.
In absence of the manager the supervisor will be incharge. All the employees will require to produce a certificate from a recognized institution.
3.1.1 MANAGER
QUALIFICATIONS
He should be qualified and have an experience of two years or three years
Should have a degree or diploma certificate from a recognized institution
Should present his or her recommendations from the previous employer.
DUTIES
Formulating policies
Setting objectives and goals
Overall incharge of all personnel
3.1.2 SUPERVISOR
QUALIFICATIONS
Should be Qualified and experience of two years
Should have a degree or diploma certificate from a recognized institution
Should be punctual and polite
DUTIES
Incharge in absence of the manager
Ensure all policies and duties are followed
Ensure high quality of services offered to the customers
3.2 OTHER PERSONNEL
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Responsible for offering services to customers also answering customers during consoltation
Should maintain good relations with the customers and also offer high quality of services to customers during consoltations or management.
3.3 ORGANISATION CHART OF THE PERSONNEL
General manager
Supervisor
Head of department
Clinician/pharmacists
Procurement
3.4 RECRUITMENT,TRAINING AND PROMOTION
3.4.1 Recruitment
Before recruitment some document will be prepared in advance for successful results such as
3.4.1.1 Job Specifications
It should be defined as a detailed document of the physical and mental activities relevant to social and physical element factor. It is
always in form of ;
Knowledge used to do a task
Duties
3.4.1.2 Job description
Is a statement under appropriate job titles duties responsibilities and conditions involved in a particular job and quality for satisfying
performance?
3.4.2 TRAINING
The entrepreneur will be training the staff on the expected duties. Further training can be carried on to increase/improve the quality of
services offered.
3.4.3 PROMOTION
This is the process of workers being promoted to a higher positions or increasement of salary. This can be due to good performance in their
duties .Promotion will be done yearly and most active employees will be promoted.
3.5 REMUNERATION AND INCENTIVES
3.5.1 Remuneration In order to achieve the set goals employees will be entitled to payment on monthly basis.
Total 15 345,000 00
3.5.2 INCENTIVES
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The following incentives can be offered to the employees in order to motivate and retain them;bonuses,commission,free meals, and many
others.
CHAPTER FOUR
OPERATIONAL PLAN
This business will be located in Vihiga county at chavakali where most people meet occasionally while traveling to either Kakamega county or
Kisumu county.
4.1 OPERATIONAL EQUIPMENT AND MACHINERY
BUILDING 1 4,000,000
4.2 PRODUCTION STRATEGY
ORTHOPAEDIC BED 10 39,000 390,000
This consists of all services to be
ORTHOPAEDIC MATTRESS 10 35,000 350,000 offered and also the products e.g.
OSCILLATING MACHINE 1 25,000 25,000 drugs to be offer at the pharmacy.
DRUGS 70000
TOTAL 5,141,800
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DRUGS 70,000
TOTAL 209,800
Head of Department
Clinician Clinician
office
2 3
Procurement
office Pharmacy
Reception
Toilets
Store
Ladies
Gents
CHAPTER FIVE
FINANCIAL PLANS
Financial plan will be important as it will help the entrepreneur of the business to plan for purchase and sale. The most important issue in this
chapter will be to acquire profit.
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BUILDING 4,000,000
EQUIPMENTS 1,071,800
DRUGS 70,000
LICENCES 12,000
ELECTRICITY 10,000
INSURANCE 5,000
TOTAL 5,168,800
EXPENCES
CURRENT ASSETS
MONTH JAN FEB MARCH APRIL MAY JUNE JULY AUGUST SEP OCT NOV DEC
ITEM
Cash sales 350000 600000 800000 150000 200000 200000 250000 300000 2500000 2320000 3350000 3500000
Loans 300000
Owners cash 250000 230000 220200 230000 235000 237100 240200 350000 500000 510000 530000 650000
Total 900,00 830,000 1,020,20 380,000 435,000 437,100 490200 650000 3000000 2,830,00 3880000 4,150,000
0 0 0 0
Expenses
Transport 2000 2500 3000 3500 4000 4500 5000 5500 6000 6500 7000 75000
Electricity 2500 3000 3200 3400 3500 3550 3600 3650 3600 3650 3680 41000
Water 2000 2500 2600 2800 3000 3500 3600 38000 4000 4500 5000 5500
Telephone 1000 2500 2600 2800 2900 3000 3200 3400 3500 3700 3900 4000
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Stock 14000 100000 120000 150000 160000 170000 180000 180000 200000 21000 230000 232000
Salaries 140000 142000 145000 147000 140000 150000 155000 157000 159000 160000 170000 172000
Rent 7000 8000 9000 10000 11000 12000 13000 14000 15000 17000 18000 172000
Advertiseme 600 800 900 1000 1200 1300 1400 15000 16000 17000 1800 1900
nt
Installation 1500 1550 1600 1750 1800 1900 1950 2000 2200 2500 2600 2800
License 4000
Permit 3000
Total 247400 266500 290900 343750 350750 491750 384350 413900 567000 580000 620000 700000
Cash flow 452600 783350 829100 138825 1884350 2245250 306565 3286100 2943300 3250000 3210100 3800000 265650
0 0
Balance b/d 452600 1235950 206505 3453300 5337650 758290 1064550 13934650 1687795 2012795 23338050
0 0 0
Balance c/d 452600 1235950 2065050 345330 5337650 7582900 106485 13934650 16877950 2012795 2333805 207138050
0 50 0 0
PRE-OPERATION 4,268,000
TOTAL 5,168,000
5.8 CAPITALIZATION.
These are sources that will be required for the startup of the business.
BANK 1,000,000
TOTAL 5,300,000
APPENDICES
1.Working capital -Money in running business.
2.Gross profit-The excess of sales revenue over cost of goods sold.
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3.Balance sheet-It is the list of balance required arranged according to assets, capital or liabilities.
4.Breakeven point-Occurs when the total sales are equal to the cost total hence no profit are made at this point.
5.Cash flow-The amount of flowing in and out of the business in a given period.
CONCLUSION
I express my gratitude to My Almighty for the far he has taken me throughout writing this business plan .My dear parents,Teachers,My
Lecturer, My girlfriend and Friends. May God Grant his blessings upon them.
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