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What Is Customer Journey Retargeting?
What Is Customer Journey Retargeting?
What Is Customer Journey Retargeting?
DAY 2
WHAT IS
CUSTOMER
JOURNEY DAY 3
RETARGETING? DAY 4
THE FUTURE OF RETARGETING
You ask any consumer today what they think of retargeting ads and
Reza Khadjavi what you'll probably hear is "Urgh.. those repetitive ads that follow me
CEO, Shoelace around everywhere? Super annoying!" Annoying is not how a brand
should be remembered. But hey, it works, right? Retargeting remains one
@rezakhadjavi
of the highest ROI activities in paid advertising.
Thanks for checking out this deck! Hope you find it informative.
-Reza
RETARGETING
HAS BECOME
ANNOYING
!4 What is Customer Journey Retargeting?
CONSUMERS GET
BOMBARDED
WITH REPETITIVE
AND INTRUSIVE ADS
SOURCE: Nanigans, The Reality of Retargeting: What Advertisers and Consumers Think in 2018”
!7 What is Customer Journey Retargeting? SOURCE: HubSpot, Why People Block Ads (And What It Means for Marketers and Advertisers)”
85%
88%
of consumers report that intrusive
ads give them a poor opinion of
the brand that is being advertised
SOURCE: Nanigans, The Reality of Retargeting: What Advertisers and Consumers Think in 2018”
!8 What is Customer Journey Retargeting? SOURCE: HubSpot, Why People Block Ads (And What It Means for Marketers and Advertisers)”
85%
88%
of consumers report that intrusive
77%
ads give them a poor opinion of
the brand that is being advertised
SOURCE: Nanigans, The Reality of Retargeting: What Advertisers and Consumers Think in 2018”
!9 What is Customer Journey Retargeting? SOURCE: HubSpot, Why People Block Ads (And What It Means for Marketers and Advertisers)”
IT DOESN’T HAVE TO BE THIS WAY
HELP:
Create memorable experiences
TOOK ACTION
BECAME A CUSTOMER
DAY 7
DAY 1
AND EVOLVE
LIKE A STORY
CUSTOMER
JOURNEY
RETARGETING
!14 What is Customer Journey Retargeting?
CUSTOMER JOURNEY RETARGETING (CJR)
Aaron Orendorff
Editor-in-Chief, Shopify Plus
AND INCREASE
Showed Consideration
(e.g. viewed a product)
THE PURCHASING
(e.g. added to cart)
Loyalty
(e.g. repeat purchase)
DAY 1
Content ad to create
brand affinity
Instead of showing ads with simple product
images try using informational content or videos
to provide value to the customer and help build
credibility at this early stage.
DAY 3
Lead ad to promote
mailing list
While these visitors may not be ready to make a
purchase just yet, they may be willing to sign up
to your mailing list for potential exclusive offers
and future updates.
DAY 5
Bestsellers ad to drive
product views
At this stage you should push your audience to
progress through the funnel by showing them a
carousel of bestsellers to encourage them to
return and browse your products.
DAY 7
Messenger ad to boost
engagement
You can leverage your messenger bot with an ad
that encourages customers to start a chat,
allowing you to re-engage with them in the
future since they’d be subscribed to your bot.
DAY 1
Dynamic product ad to
renew interest
Dynamic Product Ads are a really great fit for this
stage of the funnel to help remind past visitors
about a product they checked out and reignite
the buying decision for them.
DAY 3
DAY 5
DAY 7
Rewards program ad to
cultivate loyalty
Promoting your rewards program can be a really
powerful way to create trust and build a more
meaningful brand relationship for the long term.
DAY 1
Specific product ad to
incentivize purchase
At this stage of the funnel you should make sure
to only show highly relevant content i.e. the
exact product or collection that your visitor was
considering.
DAY 3
DAY 5
Reassurance ad to create
trust
Highlighting the unique elements of how your
brand operates such as a lifetime guarantee or
easy returns is another compelling way to
convince a purchase.
DAY 1
DAY 10
Social engagement ad to
build community
With the right retargeting ad you can encourage
existing customers to spread the word on your
brand through social media, promoting loyalty
and helping you grow your brand’s community.
DAY 30
LEARN MORE
LEARN MORE
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