Color psychology

Color psychology is used in everyday life.

 What is? It is the study of how color affects human behavior. This
science holds that we feel color and that each color has a powerful
influence on an individual's mood and state of mind.
 To illustrate, studies have shown that red increases heart rate,
which, in turn, causes an increase in adrenaline, which makes
people feel energetic and excited. Moreover, we also tend to talk
about cold colors, such as green or blue, which usually cause a
feeling of calm but also sadness.
 To conclude, regarding cultural aspects, practically all human
societies associate colors with certain concepts to express abstract
ideas.