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  • 12 MKT P2-Promotion-Guidelines

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    This document outlines the guidelines for a Grade 12 marketing project on promotion mix. It provides 32 sections to be covered in the project report, including definitions of promotion, advertising, and public relations. It also lists the objectives of promotion and advertising and models like AIDAS and DAGMAR. Students must select a product and analyze its marketing mix, advertising media used, and appeals employed. They are to conclude with advertisements of the chosen product and a dealer questionnaire. Color pictures related to topics should be included on each page.

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    12 MKT P2-PROMOTION-GUIDELINES (1)

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    This document outlines the guidelines for a Grade 12 marketing project on promotion mix. It provides 32 sections to be covered in the project report, including definitions of promotion, advertising, and public relations. It also lists the objectives of promotion and advertising and models like AIDAS and DAGMAR. Students must select a product and analyze its marketing mix, advertising media used, and appeals employed. They are to conclude with advertisements of the chosen product and a dealer questionnaire. Color pictures related to topics should be included on each page.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    Download as pdf or txt
    5 views2 pages

    12 MKT P2-Promotion-Guidelines

    Uploaded by

    s18546
    This document outlines the guidelines for a Grade 12 marketing project on promotion mix. It provides 32 sections to be covered in the project report, including definitions of promotion, advertising, and public relations. It also lists the objectives of promotion and advertising and models like AIDAS and DAGMAR. Students must select a product and analyze its marketing mix, advertising media used, and appeals employed. They are to conclude with advertisements of the chosen product and a dealer questionnaire. Color pictures related to topics should be included on each page.

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    Download as PDF, TXT or read online from Scribd
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    of 2

    GR 12 MARKETING PROJECT GUIDELINES 2023-24

    Project 2: PROMOTION MIX


    Page Sequential Order: FIRST FRONT 4 PAGES WILL BE PROVIDED BY THE TEACHER
    1. Methodology- in this include objective of the project, data collection, and limitation of the project.
    2. Introduction – about Promotion
    3. Meaning & definition of Promotion
    4. Objectives of Promotion
    5. AIDAS Theory of Selling
    6. DAGMAR
    7. Promotion Mix
    8. Meaning & definition PERSONAL SELLING
    9. Features of PERSONAL SELLING
    10. Advantages & Limitation of PERSONAL SELLING
    11. Qualities For A Good Salesman
    12. Meaning & definition SALES PROMOTION
    13. Features of SALES PROMOTION
    14. Advantages & Limitation of SALES PROMOTION
    15. SALES PROMOTION TOOLS with examples & pics
    16. Meaning & definition Public relation
    17. Advantages & Limitation of Public relation
    18. Types Of Public Relation Tools
    19. Meaning & definition Direct Marketing
    20. Advantages & Limitation of Direct Marketing
    21. Direct Marketing Tools
    22. Introduction – about Advertisement
    23. Meaning & definition of Advertisement
    24. Features of Advertisement
    25. Objectives of Advertisement
    26. Types of Advertisement (eg: Institutional about Advertisement, competitive about Advertisement etc)
    27. Benefits of Advertisement
    28. 5 Ms of Advertisement ( with pic)
    29. Advertising through different types of medias
    (Features, advantages & disadvantages for each- with pic)
    (eg: indoor : tv, radio, magazine etc)
    30. Different Advertisement Appeals and its values (5 TO 10 Appeals with pics for each) (eg: Emotional
    appeal, fear appeal, social appeal, Music Appeal etc)
    31. MY PRODUCT (select any one of product of your choice)
    (eg: your product Samsung mobile-)
    a) History about the company (selected product)
    b) Product mix of (selected product)
    c) Marketing mix of (selected product)
    d) Advertising media of (selected product)
    e) Advertisement appeals of (selected product)
    f) The needed advertising and their rate of success due to advertising (with charts & diagrams)
    g) conclusion
    h) Collect some advertisement of your product with various appeals
    32. Dealer’s Questionnaire ( about 15-20 questions)
    33. Bibliography

    NB: ALL PAGES SHOULD CONTAIN COLOURED PICTURES RELATED TO THE TOPICS

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