Subject:

Tittle:
Merchandise analysis for selected brand.

Submitted to:
Mr. Kashif Munawar

Submitted by:
Khadija Khurram
 Brand Overview:
Introduction:
Bonanza Satrangi is a well-known brand in Pakistan that is widely known by every fashion
icon in the country. With a rich heritage for several decades the brand has evolved by
changing the taste and preferences according to its clients. The brand has become well
known by combining country traditional clothing with contemporary aesthetic, Quality,
innovation and style.
History:
Bonanza Satrangi was founded by Haji Saleem between the time span of 1975-
1976. The current C.E.O of Bonanza Satrangi is Hanif Bilwani.. The brand initially started
manufacturing sweater and cloths for children and women then gradually they went for Men’s
clothing like shirts, shalwar kameez. Over the generation the brand has gained trust and attention
of its clients and customer. In 2013 the brand started in Women clothing. Originally known as
'Bonanza,' the brand specialized in crafting premium sweaters and knitwear. However, as time
passed, Bonanza Satrangi broadened its product range to encompass a diverse selection of
apparel and accessories. Today, it has evolved into a beloved fashion hub for individuals of all
ages, catering to the fashion needs of men, women, and children alike. The readymade garment
manufacturers are armed with scissors and seam, fabric and flair have won the wardrobe war and
there is no doubt that Bonanza is one of the conquerors in this war. Now it has 80+ outlets in
Pakistan. It has now become a one-stop clothing solution for the women of Pakistan .
Mission:
”Bonanza Satrangi is a well-known brand with the motive to inspire confidence and
style in their customer by providing them high level quality, fashionable and diverse clothing
and product. The brand is dedicated to embrace tradition while embracie modernity, offering a
rich palette of colors and designs that reflect the diverse tastes and preferences of our clientele.
The brand also strive to make fashion accessible and enjoyable for all. Their ultimate goal is to
be a trusted and beloved fashion destination, enriching the lives of their customers through
creativity, quality, and exceptional customer experiences."
Key Products:
Bonanza Satrangi’s products completes every aspect of fashion, these products
includes:
1. Unstitched Fabrics:
Bonanza Satrangi is well-known by its unstitched fabric option which allows the
customer to create their own customized outfit. The brand offer variety of fabrics which includes
lawn, silk, shiffon and others.
2. Ready to wear:
Bonanza Satrangi also offers ready to wear product for male and female both section
which includes dresses like kurta, Suits and trendy outfits for every occasion.
3. Cosmetics:
Beside clothing product Bonanza also provide cosmetic products which are divided in
Five sections:
 Lips (Lipstick, Lip Paint)
 Skincare
 Eyes (Eyeliner, Mascara, Eye Gel, Eye Shadow)
 FACE (Face Primer, Face Foundation , Face Blush, Highlighter , Contour &
Concealer, Face Powder, Makeup Brushes )
 Nails (Nail Polish)

4. Fragrance:
Fragrances are the most important product for fashion Bonanza Satrangi also offers
fragrances divided into 3 sections which are for men, women and unisex.
5. Mens Clothing:
The brand offers clotings for men in which unstitched fabrics, Stitched fabric and
Sweaters are included.
6. Accessories:
Bonanza Satrangi features a wide range of accessories like Shawls, Handbag and scarves
to complete the looks.
Inventory Assessment:
A. Currently the outlet is having 9k level of stock, the new stock arrives at the
outlet one or two time every week. There are two pieces available for every
product