Republic of the Philippines

CAVITE STATE UNIVERSITY

TreceMartires City Campus
235-7997 ǀ410-5247 ǀ437-0693
www.cvsu.edu.ph

Department of Management
Bachelor of Science in Business Administration Major in Marketing Management
AY 2023-2024

Year Level: 3rd Year Section: 4

Group Name: Mekus Group No.:

Leader: Members Designation:

Bay, Xhiella Reea
Product or Service Description:
- Domanico, Dannah Jamaica
- Domanico, Deciree France
- Soriano, Mark Lhevin
Product or Service Features:
- Hernandez, Jimmari Mae
- Torralba, Alyana Mae
Reason why this product or service is
needed:
- Dayna, Marklexter
- Libiran, Lindsey Anne
- Retorca, Jinky
Target Market:
- Bay, Xhiella Reea
- Pacis, Bryan Jasper

Proposed Product or Service Dunkin’

Name:

Product or Service Description:

Dunkin' is a leading American chain of coffee and doughnut shops. It
was founded in 1950 as Dunkin' Donuts, but in 2018, the company shortened
its name to Dunkin' to reflect its expanded menu offerings. Dunkin' now
serves various coffee, baked goods, breakfast sandwiches, and other snacks
and beverages. Dunkin' is a large coffee and donut chain offering its
customers many different things, including coffee, donuts, and other food and
drinks. The company is known for its friendly service, affordable prices, and
convenient locations.
Dunkin's most popular products are its coffee and donuts. Dunkin'
offers diverse coffee beverages, including hot and iced coffee, lattes,
cappuccinos, mochas, chai lattes, americanos, and macchiatos. They
provide flavored coffee options such as vanilla, caramel, and hazelnut.
Dunkin' Donuts comes in various classic and seasonal flavors and can be
customized with different blends. They offer 14 hot espressos, iced coffee,
and iced espresso for those who prefer cold drinks. Dunkin' is a well-known
donut shop offering a wide selection of donuts, including glazed, chocolate,
Boston cream, strawberry frosted, and jelly. The company's famous breakfast
sandwiches include options such as the Egg & Cheese on English Muffin and
the Sausage, Egg & Cheese Croissant.
Dunkin' is known for its affordable prices and convenient locations.
The company has over 12,000 restaurants in 42 countries worldwide, making
it one of the largest coffee chains in the world. Dunkin' is particularly popular
in the United States, with a strong presence in urban and suburban areas.
Dunkin' is a popular choice for people on the go. The company's restaurants
are typically located in convenient locations, such as near gas stations,
convenience stores, and office buildings. Dunkin' also offers a variety of
mobile ordering and payment options, making it easy for customers to get
their coffee and snacks quickly and easily. Dunkin' is a popular choice for
people of all ages and backgrounds. The company's affordable prices,
convenient locations, and wide variety of products make it a popular
destination for people on the go.
Product or Service Features:
Dunkin’ Donuts made decision to made a new brand name by
eliminating the word Donuts in their brand that the company said “part of our
efforts to reinforce that Dunkin’ Donuts is a beverage-led brand and coffee
leader”. For it means that Dunkin Donuts wanted to be known not only about
the Donuts product but also to promote their other products like a coffee,
other baked products and beverages.
Dunkin' Donuts offers more affordable prices with a focus on the
middle class. Dunkin' Donuts management has stated their intention to be
the lowest cost provider in the market while maintaining quality above an
acceptable standard in corporate filings and earnings conference calls.
Donuts, coffee, and "Munchkins" are some of its offerings. And it has variety
of flavors to choose from. Dunkin marketing strategy is distinctive in how it
combines influencer marketing, social media marketing, and the marketing
mix. It uses this as part of its marketing strategy to draw clients and boost
sales.
Reason why this product or service is needed:
Despite a growing range of businesses in the food and beverages
industry, Dunkin’ still justifies themselves as a popular brand globally. As an
evolving company, we believe that Dunkin’ is still needed and relevant in the
market. In a way that they are go-to place when customers are looking for
baked-goods specifically the donuts; knowing that Dunkin’ was known to their
sweet and different variety of donuts. Aside from that, this brand offers
products at the best possible quality at reasonable prices. That’s why
consumers were interested in variety and savings.
Dunkin offers products or services not just for affordability and
convenience but to make your experience enjoyable and special. In beyond
being a place for coffee and pastries, is a cornerstone of our daily routines
creating a sense of delight and comfort. As we savor our coffee or enjoy a
freshly baked sweet treat, Dunkin ensures that these moments become
meaningful, memorable, and a part of our lives. In addition, as Dunkin
continuous to adapt with the consumer preferences to stay competitive and
maintain the position as a popular choice in the food and beverage industry.
It is not just coffee and pastries; it is an experience that brightens our days
and makes each visit a delightful for normal day and special occasion. Dunkin
strive to create an enjoyable and special experience for their customers
through a combination of quality, variety, personalization, and a commitment
to community and service excellence.
The affordability of Dunkin's is a significant factor in its popularity.
In a world where many food and beverage options are becoming more
expensive, Dunkin' offers quality products at very affordable prices. And
Dunkin has become a part of a person's life. Dunkin' products and services
are indeed needed. One of the reasons why their services and products are
needed is because their product, which is coffee and many baked foods, is
very affordable. This affordability makes Dunkin' a more accessible choice
for a larger segment of the population, and it saves customers time and effort
because they can easily grab their favorite breakfast items, such as a coffee
and a donut, on their way to work or during a quick break. This variety allows
customers to customize their orders according to their preferences.
Target Market:
The following market sectors are the ones Dunkin' Donuts focuses on most:
1. Working population: Dunkin' Donuts focuses on the working
population, which is constantly on the move, busy, and in need of a
quick breakfast or coffee.
2. Young adults: The brand is well-liked by young adults who are
employed, enrolled in school, or on the go and are searching for an
easy-to-reach location to get a fast snack or drink.
3. Families with kids: Dunkin' Donuts is a favorite among families with
kids since it offers a wide selection of reasonably priced meals and
beverages. Some kids also choose Dunkin Donuts over other donuts
for some possible reason which includes having their donut sweet and
tasty, the variety of flavors, and the way they advertise their products.
4. Coffee drinkers: The well-known coffee company Dunkin' Donuts
caters to coffee drinkers and offers a variety of coffee beverages to
suit different taste preferences.
5. Health-conscious consumers: Targeting customers who are
concerned about their health and want to eat more healthy foods,
Dunkin' Donuts also provides a variety of healthier food options.