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Fast foods and ethical consumer value: A focus on McDonald's and

KFC

Article in British Food Journal · April 2005

DOI: 10.1108/00070700510589503

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Morven G. McEachern
University of Chester
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Fast foods and ethical consumer value: a focus on McDonald's and KFC
Monika J A Schröder; Morven G McEachern
British Food Journal; 2005; 107, 4/5; ABI/INFORM Global
pg. 212

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