BUSN 5000

Homework 1

Please open this document in Microsoft Word and respond directly in this document without
modification of the text in bold. This way the answer will be in the same place and in the
same format for every student.

You will submit this Word file in Canvas. If you have any trouble, reach out to your instructor
in a timely manner.

Question 1 – The following passage was generously provided by ChatGPT. The prompt
specifically requested that it construct it poorly. Please rewrite it so that it is better written
and therefore easier to understand.

McDonald's in France is a very popular fast-food chain. Their menu offers a variety of
items, from burgers and fries to salads and wraps. The burgers are very tasty and
popular, with options for the meat, like beef or chicken, and even for the vegetarians,
with a veggie burger with lettuce and tomatoes. McDonald's is known for its quick
service and convenient locations throughout the country. Many French people enjoy a
meal at McDonald's on occasion, especially when they are on the go and don't have
time for a sit-down meal. McDonald's in France also offers a breakfast menu with
options like breakfast sandwiches, croissants, and coffee. Overall, McDonald's is a well-
known and well-liked fast-food chain in France, despite some criticism from those who
prefer more traditional French cuisine.

Rewrite the passage immediately below.

McDonalds in France is a very popular fast-food chain. Their menu offers a variety of

items like burgers, fries’ salads, and wraps. The burgers are very tasty and popular. They have

meat options such as beef or chicken and vegetable options such as veggie burgers with lettuce

and tomatoes. McDonalds is known for its fast service and convenient locations throughout the

country. Many French people enjoy a meal at McDonalds on occasion, especially when they are

on the go and don't have time for a sit-down meal. Mcdonald's in France also offers a breakfast

menu with options like breakfast sandwiches, croissants, and coffee. Generally, McDonald's is a

well-known and well-liked fast-food chain in France despite some criticism from those who

prefer more traditional French cuisine.

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Homework 1

Question 2 – Without use of ChatGPT, write a paragraph speculating as to why McDonalds

has been so popular outside the United States. Pay attention to the guidelines provided in the
course material on Canvas. Limit yourself to 300 words.

Provide your response immediately below.

McDonalds is the one of the most recognizable and successful fast-food chains in the

world. It has been popular outside the United States due to its brand recognition. It has built an

iconic brand. This strong brand recognition is one of the key factors in McDonald's success.

Through its consistent marketing and putting more effort into its advertising, including

memorable TV commercials and sponsorship of important sporting events, McDonald's has been

able to build a strong, recognizable brand. This has also helped the company to build a strong

emotional connection with its customers, making it popular outside the United States. Customer

experience is another factor contributing to the popularity of McDonald's outside the United

States. Investing heavily in technology with mobile ordering apps and self-order kiosks has

enabled McDonald's customers to skip long lines and modify their orders. Due to this, the

ordering process has been made more convenient and efficient for customers, thus helping to

reduce waiting times and increase order accuracy. McDonald's has also introduced new items

into its menu, like chicken sandwiches and burgers, in order to reach a wider range of customers.

Offering healthier options, which are according to customers' preferences, is another factor.

Adapting to changing customer preferences and offering healthier options has helped the

company to stay relevant in the industry, thereby appealing to health-conscious customers who

might have avoided fast food. Minimizing capital expenditures by franchising and allowing the

company to expand rapidly is another factor for McDonald's recognition outside the United

States. Also, a proven business model and brand recognition provided to franchisees by the
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Homework 1

franchise model make it easier for them to succeed. Strict guidelines and training program

established by McDonald's for its franchisees helps them maintain consistency across all its

locations.