Professional Documents
Culture Documents
Dabba Wall As of Mumbai
Dabba Wall As of Mumbai
Dabba Wall As of Mumbai
Unfolded
• What is NMTBSA?
(Nutan Mumbai Tiffin Box Suppliers Association)
• History : Started in 1880
• Charitable trust : Registered in 1956
• Avg. Literacy Rate : 8th Grade Schooling
• Total area coverage : 60 Kms
• Employee Strength : 5000
• Number of Tiffin's : 2,00,000 Tiffin Boxes
i.e 4,00,000 transactions every day.
• Time taken : 3 hrs
• Error Rate : 1 in 16 million transactions
• Six Sigma performance (99.999999)
• Technological Backup : Nil.
• Cost of service - Rs. 200/month ($
4.00/month)
• Standard price for all (Weight, Distance,
Space)
• Rs. 50 Cr. Turnover approx.
[200,000*200=400,000,00 p.m. i.e 48 crore
p.a.]
• “No strike” record as each one a share holder
• Earnings -5000 to 6000 p.m.
DABBAWALLAS IN TRAIN COMPARTMENT
APPROACH
DISCIPLINE :
• No Alcohol Drinking during business hours
• Wearing White Cap during business hours
• Carry Identity Cards
WOMEN:
• Mrs. Bhikhubai of Borivali(East)
• Mrs. Anandibai of Andheri(East)
LATEST MARKETING STRATEGY:
Marketing message in the “dabba”
Case Study : TBSA
Tiffin Box Suppliers Association
Executive Committee
How do they do it…? (5 members)
• Organizational
structure Teams of 20-25 headed by a
group leader
• Operations
VICE PRESIDENT
13 MEMBERS
GENERAL SECRETARY
TREASURER
DIRECTORS(19)
MUKADAM
MEMBERS(5000)
PRESIDENT & GENERAL SECRETARY
NUTAN MUMBAI TIFFIN BOX SUPPLIERS ASSOCIATION
FINANCIAL DATA OF A
GROUP
1st group –
Rs 125000 Total earnings -20 People
Rs 35000 Maintenance cost
Tiffin luggage basket pass – Rs 180 per person.
Maintenance of cycles – Rs 300 – 2 cycles per
month. Maintenance of wooden boxes –
Rs 100 per person . T.C , police robbery of Tiffin Rs
500 yearly. Organizational fee Rs 15 per head.
Puja held per station Rs 50 per head.
Awards and Felicitation
9E12 : Code
for Dabbawallas at
Destination
E : Express Towers
(Bldg. Name)
12 : Floor No.
E : Code for
Dabbawallas at
Residential station.
• 2:00 – 2:30 pm
• The group members meet for the segregation as per the
destination suburb.
• 2:48 – 3:30 pm