User Acquisition: Manager

About Moonfrog:

Moonfrog was founded in 2013 with the purpose of making mobile gaming easy and fun.
Breathing life into classic, evergreen games has been our forte, and we believe the best kind
of games are ones that provide genuine and long-lasting engagement and delight, not just a
way to pass time. Moonfrog has been able to constantly push out entertaining games at
regular intervals since inception while being profitable at the same time

Moonfrog’s success is owed in great deal to its unique product and engineering capabilities
that help deliver superior gaming experiences. We continue to explore newer spaces in the
gaming industry, leveraging our expertise in South Asia to bring equally popular and well-
loved games to other parts of the world.

In Feb 2021 Moonfrog became part of the Stillfront group which is a free-to-play
powerhouse of gaming studios. Stillfront's main markets are within Europe, the US and the
MENA region. SFG is headquartered in Stockholm, Sweden, and the company is listed on
Nasdaq Stockholm.

At Moonfrog, own game products and be empowered to drive business goals, while creating
unforgettable social experiences. Skip the hierarchy, focus on product strategy, take risks,
learn and grow. Moonfrog is bringing together a top notch product strategy team driven by
state of the art data science and deep intuition on consumer behaviour. Come on HOP in!
About the role:

• Develop and execute a cutting-edge user acquisition strategy aligned with each game's
overarching marketing and business objectives
• Conceptualize, execute, measure and optimize user acquisition campaigns across multiple
platforms, driving to app install and in-app event goals
• Foster an environment of constant innovation and experimentation by championing A/B
testing, exploring new ad formats, and piloting novel engagement techniques
• Provide strategic guidance to enhance audience targeting, segmentation, and retargeting
strategies to reach the right demographics
• Spearhead the allocation and optimization of budgets for user acquisition campaigns,
exercising fiscal prudence while maximizing return on ad spend
• Continuously monitor campaign performance, scrutinize budget utilization, and adjust
allocations in alignment with performance metrics and strategic imperatives
• Manage and execute ASO strategy in sync with the paid media strategy to provide uniform
onboarding experience to players
• Use analytical tools to measure key performance indicators, track campaign effectiveness, and
refine tactics for superior results
• Collaborate with internal teams like data analytics, product and technology to design and
measure tactical marketing campaigns
• Lead a high-performing team responsible for campaign ideation, execution, optimization, and
performance analysis
• Collaborate with external partners, such as creative agencies, media buying agencies, and
platform representatives
• Stay abreast of industry trends, technological advancements, and regulatory changes that
impact the paid social landscape
• Experiment with new ad formats, targeting options, and features offered by social media
platforms

Who you are:

• Proven experience (7+ years) in developing and executing successful acquisition campaigns
• Profound knowledge of ad platforms, advertising technologies, and emerging trends in the paid
social media and programmatic landscape
• Strong leadership acumen, with a track record of building and managing high-performing teams
• Excellent communication and interpersonal skills, capable of engaging with internal teams,
external partners, and executive stakeholders
• Strategic mindset with the ability to synthesize complex information and drive initiatives
aligned with overarching business goals
• Technical understanding of MMP (mobile measurement platforms), SKAN, Google sandbox
frameworks
• Exceptional analytical skills with the ability to interpret data, draw actionable insights, and
drive data-informed decisions
• Demonstrated negotiation abilities for advertising placements and contracts
• A robust portfolio of successful paid social campaigns demonstrating strategic thinking and
tangible business impact
Even better if you have

• Experience leading App install paid media strategy in the gaming space
• Led creative testing for ads on Ad platforms (Google Ad network, FB ad network, Unity,
Ironsource etc), Social platforms (Twitter, Snapchat, and Facebook)
• Led creative testing on Stores - Apple Appstore, Google Playstore
• Run campaigns that include both brand and performance spend
• Expertise in the programmatic space - DSP

Why Work with Us?

At Moonfrog, you will not only be working alongside industry experts and the creators of some of
our most popular games, you’ll find that work is fun! We continuously find ways to stay employee-
friendly and keep up with changing needs of our workforce with inclusive and relevant policies.

● Work in a studio that has complete P&L ownership of games

● Competitive salary and discretionary annual bonus scheme
● Full medical, accident as well as life insurance benefits
● Catered breakfast, lunch and evening snacks
● Generous Paid Maternity/Paternity leave
● Employee Assistance Programs
● Frequent employee events
● Additional leave options for most employees
● Flexible working hours on many teams
● Work with cool people and impact millions of daily players!

Work Life Balance Health Benefits Wellness

Initiatives

COVID-19 Support Employee Development

Employee Engagement