Transforming Ideas into Business Concept

A Critical Step toward Business Plan

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Agenda
Identify some critical
factors to generate fruitful
ideas and transform it into
business concept.

Analyze the relationship

amongst factors to have
clear business process

Formulate the conversion

process of selected ideas
into business model and
then finally build up to
business plan.
Your Logo or Name Here 2
 Observe the Phenomena
What is happening?

○ Summarize the market situation in the past,

present, and future.
• Review those changes in market share,
leadership, players, market shifts, costs, pricing,
or competition that provide the opportunity for
Who am I?
our company’s success.
• Bringing ideas upfront and transform it into Tell about Us
bright business concepts.

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 Making Ideas Happen: Overcoming the
Obstacles between Vision and Reality

“Menjadi Tua itu pasti, tetapi

memunculkan Ide besar dan
Kreativitas itu pilihan…”
(Utomo, 2018)
 Where is
Your
Creativity?
Sources of Ideas
• Internal R&D
• Peer group
• Suppliers
• Customers
• Competitors
• Society
• Others?......

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NAME OR LOGO 7
The Problem ○ Identify problems and opportunities: State the problems, and define the
nature of product/service opportunities that are created by those problems.

Productivity User Frustration Mobility Pricing Scarcity

Cost conscious Vs Usefulness Rigidity Vs Flexibility Premium Vs Budget Ubiquity

Differentiation

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Translating
Business Ideas
into Business Plan

A critical thinking of
business concept,
process, and business
model
Making Ideas Happen: Overcoming the
Obstacles between Vision and Reality

Business
Idea Concept Architecture
Proof of Concept (POC)
• POC adalah langkah awal untuk menguji
suatu gagasan beserta asumsi dasar
yang menyertainya.
• Tujuan utama POC: Menampilkan fungsi
dan melakukan verifikasi suatu konsep
atau bahkan teori yang dipergunakan
untuk menopang perencanaan bisnis.
• Sementara itu, prototyping adalah
proses visualisasi fungsi yang kemudian
diwujudkan dalam bentuk purwarupa.
• Reality Check menggambarkan suatu What Are We Talking About?
proses yang dibutuhkan untuk melihat
kesesuaian alur fungsi dengan realitas Proof of Concept, Prototyping, and Reality Check
praktik.

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Proof of Concept
and Idea Validation
A new way to engage
global innovation with
local wisdom
 Transforming Idea into Business Concept

• Put in Writting
✓ Documentation
• Just Do It….
✓ Early mover Vs Late Mover
✓ Leader Vs Follower
Business concept is a documentation
of ideas to include basic information
concerning products (good &
services), behavioral aspects of target
demographics, and the uniqueness of
entity in creating superior value.
Why Clear Business Concept is Important?
There is an opportunity for success

Feasibility Behavior Bridging

A clear business Successful business The business

concept will help plan: 1% rests on the concept is a
parties (investors, formulation of a clear mediator or "bridge"
banks, and actors) in business concept; between "vision"
assessing business 99% is determined by and "reality"
feasibility, from various "behavior" and
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aspects. "prespiration".
Business Concept

Business
Process and
Business
Model
 Amanda Cole (Co-Founder dan CEO Sayurbox), Lintang Wuriantari (Co-Founder dan
Chief Tea Executive Officer Matchamu), dan Uma Hapsari (Founder Amazara) yang jeli
membaca peluang di tengah kondisi Pandemi yang menantang bagi para pelaku usaha.
 Business Concept

Business Concept Option

Product (Good) Single Product Whole range product

Offering
Service Full Service Self Service
Category

Price Premium Bargain

Upstream –
Location Downstream-Urban Type
Sub Urban Type
 Feasibility Test

• The feasibility test aims to determine the “quality” of ideas.

• The focus of testing ideas is directed at four things:
What products will be produced or offered?
Who is the target customer to be served?
What is the "value proposition" offered?
How do we deliver products to users?
• Determination of the relative weight for each variable will be
determined by contingency factors in the business plan.
 Value Proposition

• "Value Proposition" relates to assessment of the answer to the

question: "Why are customers willing to choose our products?"
• The development of "Value Proposition" in practice involves
cross-functional activities within the organization:
Marketing
Operation
Human Capital
Finance
 HOW TO DEAL WITH THE ISSUES?

Providing Superior Value

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 CUSTOMER VALUE DRIVERS AND DIMENSIONS

Company Value
• Company brand, image, and
reputation
• Company development and
performance

Service/Employee Value
•Employee know-how and
competence
•Customer orientation of employee
•Quality of service delivery process

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 CUSTOMER VALUE DRIVERS AND DIMENSIONS
Product Value
• Product quality
• Price Social Value
• Product selection and • Similar educational, intellectual
customization level
• Time savings • Similar demographic profile, ethnic
•Exclusiveness of customer segment

Relationshiop Value
• Trust and confidence
• Sympathy and friendship
• Personal Characteristics: honesty,
openess
•Reduced anxiety
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