SEO Strategy

by Manush Digitech Pvt. Ltd.

Current Scenario
On-Page SEO

1. No Booking Engine Present (could cause a high bounce

rate)
2. Homepage not optimized for the primary keyword
3. Meta Tags not optimized for the primary keyword
4. Image alt tags missing
5. No low KD keywords are selected for SEO
6. Website blogs are being uploaded for SMM and Guest Post
Links.
Current Scenario
Off-Page SEO

1. 14 indexed backlinks as per ahrefs

2. DA-10 PA-13 (started from 0) as per MOZ
3. 50-80 high authority backlinks being created per
month to increase the website authority.
 Keywords Targeted
(for homepage only)

cheap flights
cheapest flights
cheap international flights
cheap domestic flights
cheap first-class flights
best flight deals
cheapest airlines
Average Keyword Difficulty: 65/100
cheap air tickets
visit website Average Search Volume: 15k per month
 Step by Step Strategy

Keyword Create Keyword Publish Keyword

Research Targeted Webpages Based Content

Track Weekly
Progress Link Building
 Step 1

Keyword Research

As per our competitive analysis, the most profitable

keywords could be the ones targeting a specific city
to book a flight. For example: "Delhi to Jaipur Flight"

Target keywords difficulty should be less than

10/100 and must be high in search volume for better
and sooner results.
 Step 2

Create Keyword Targeted Webpages

Every researched keyword requires a separate page

to rank in the SERPs with a booking system based on
the researched keyword.

Example, for the keyword - Delhi to Jaipur Flight , the

page should automatically display flights from delhi
to jaipur for the current date (option must be
provided to change the date).
 Step 3

Write content on those keywords

Having the booking system on the target pages won't

be enough, we need to add more written content on
the target keywords to rank the page in SERPs.

Per keyword, we will write an article of 500 words

and publish it below the booking system on the page.
 Step 4

Start making Backlinks on these pages

When the pages are ready for the end-users and the
search engines, we will start creating backlinks on
these pages to rank the pages higher in SERPs.
 Step 5

Track Weekly Progress

While we create the backlinks on these inner pages,

we will track the performance of the indexed page in
the SERPs and provide the reporting accordingly.
 Recommendation

The entire point of SEO is to engage the users and decrease the
bounce rate of the website in order to rank higher in SERPs.

To decrease the bounce rate, we must provide value to the end user.

In this case, a booking system pre-defined for every researched

keyword, instead of the contact form is highly recommended.